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- Faculty Publications (48)
Show Results For
- All HBS Web (95)
- Faculty Publications (48)
- 06 Feb 2020
- Research & Ideas
What We Learned from Reading Jeff Bezos’ Patents
previously in our analysis of his Amazon shareholder letters. 4. Jeff Bezos’ patents are customer-centric For a more granular look at Bezos’ inventions, we performed a word frequency analysis using the abstracts of his patents. The top... View Details
- 20 Dec 2022
- Op-Ed
Employee Feedback: The Key to Retention During the Great Resignation
aligned with its strategic performance goals and its human and customer-centric values. Because managers at all levels are held accountable for implementing and maintaining this governance and learning system, it becomes embedded in the... View Details
Keywords: by Michael Beer
- Person Page
Full Biography
By: Rohit Deshpande
Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business Schoolwhere he currently teaches in the Owner/President Management Program and in other executive education offerings. He has also taught global branding, international marketing, and... View Details
- 24 Jan 2011
- HBS Case
Terror at the Taj
with Ruth Page and David Habeeb of the HBS Educational Technology Group, Terror at the Taj Bombay: Customer-Centric Leadership documents the bravery and resourcefulness shown by rank-and-file employees during the siege. Video interviews... View Details
- 07 Apr 2022
- Blog Post
Product Management at HBS: Roll Up Your Sleeves and Learn by Doing
This customer-centric approach and entrepreneurial mindset immediately had me hooked so I began searching for opportunities to do more. Learning by Doing. Professor Perri encouraged me to roll up my sleeves and start getting my hands... View Details
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
vaccination efforts. In contrast to the product-centric view employed to develop and distribute the vaccines, the shots-in-arms problem of convincing people to be vaccinated requires patient- or customer-centric solutions. [div... View Details
- 30 Nov 2016
- What Do You Think?
How Do Leaders Manage the Tension Between Pride and Arrogance?
example, Jaime M said, “What you define as pride would be better stated as humility, a customer-centric focus as opposed to an organization driven focus. You can build pride around humility and it will be tempered in a positive way that... View Details
Keywords: by James Heskett
- 16 Oct 2019
- Research & Ideas
Read Our Most Popular Stories of the Quarter
great customer service is no longer the responsibility of just one department. Creating the customer-centric organization. (12,182 visits) What Machine Learning Teaches Us about CEO Leadership Style Researchers use machine-learning to... View Details
Keywords: by Sean Silverthorne
- Web
Digital Marketing & AI Workshop - Course Catalog
explore topics such as SEO, paid and influencer marketing, social media (organic and paid), email/SMS, Amazon, and analytics. Through mini-cases on brands both large and small, we’ll apply industry-leading tools and GenAI workflows to assess market opportunities,... View Details
- 11 Oct 2016
- Blog Post
Why We Recruit: HelloFresh
genuine passion for food and a very customer-centric mindset. What recruiting tactics have you found most successful in engaging with students and/or alumni at HBS?On-campus interviews is what we find most successful. We love investing... View Details
Keywords: Consumer Products / Retail
- Profile
Fumi Tamaki
industry as the ideal opportunity to gain a more customer-centric business experience. “In addition to the formal services,” Fumi says, “there are club events, conferences, speakers – so many useful places to gather information about... View Details
- 03 Dec 2024
- News
From One to Many
aligned with and support the specific type of culture you want to cultivate, such as a more collaborative, accountable, or customer-centric culture. The practice should be easy to understand and implement, so that it can be adopted... View Details
- 01 Mar 2017
- Blog Post
What You Need to Know about the Latino Student Organization
Prior to HBS, Karla Mendez was working as a management consultant in the Silicon Valley, focused on customer-centric engagements for technology clients. She wanted to pursue an MBA to hone her leadership skills, develop more confidence in... View Details
- 16 Jun 2015
- Blog Post
Military Alumna Reflects on Time at HBS
shared a customer-centric view and I deeply admired his vision and determination to bring this vision and practice to our nation’s Veterans via VA. I was humbled and honored when Bob asked me to come join his leadership team. Today, as I... View Details
- 01 Jun 2011
- News
Downtime
books? Outside of Shakespeare’s plays and the King James Bible, I would say George Eliot’s Middlemarch. I’ve read it twenty times now. Rohit Deshpandé is the Sebastian S. Kresge Professor of Marketing and a pioneer in research on View Details
- 07 Jul 2020
- Research & Ideas
Market Investors Pay More for Resilient Companies
The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
perform, customers notice. Marketing roulette For example, those who use Amazon’s Subscribe & Save service to preschedule periodic deliveries at a discount, may believe they deserve preferential treatment from this customer-centric... View Details
- Web
Managing Customers for Growth - Course Catalog
roles where managing customer relationships and driving customer growth are central. This includes: Entrepreneurs and Business Leaders (e.g., CEOs, CMOs, Chief Growth Officers, Chief Customer Officers) seeking to build and scale View Details
- 11 Jul 2006
- First Look
First Look: July 11, 2006
large or small); and what changes to make to pricing terms and product features. Purchase this case:http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806188 Best Buy Co., Inc.: Customer-Centricity Rajiv Lal,... View Details
Keywords: Sean Silverthorne
- 05 Apr 2011
- First Look
First Look: April 5
to balance its Chinese heritage claims with claims of modernity. The China skin care market is growing extraordinarily fast. Is that an asset or a liability? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511051-PDF-ENG Terror at the Taj Bombay: View Details
Keywords: Sean Silverthorne