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- 01 Apr 1999
- News
An Eye to the East
Europe and the United States, he said, "they have already reached a threshold in customer orientation, so you have to do different things to succeed." That's not the case yet in Asia, he pointed out, as Deshpandé listened intently. HBS... View Details
Keywords: Alejandro Reyes
- 01 Dec 2015
- News
Launch Codes
“Too often, they’ll design something for what they think their customers’ needs are, and they haven’t developed plans to test these assumptions.” #2 Aiming for perfection: “You want to go to market with a minimally viable product and get... View Details
Keywords: Dan Morrell
- 01 Sep 2007
- News
Riding It Out
development, much like the move into dog food and supplements. Non-nutritional products are growing at a very high rate and now account for roughly half of SmartPak’s revenues. A retail location in Natick, Massachusetts, doubles as a kind of View Details
- 01 Jun 1999
- News
A Random Sampling of HBS Graduates in the News
who spend a lot of time in their cars. Recently, Chen and Searle began market tests for *CD ("Star CD"), their new cellular-phone service that identifies songs and artists for listeners who call wanting to know more about the music... View Details
Keywords: Nancy O. Perry
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
educate people about the Coronavirus and offer advice on testing and treatment. He’s now involved in “supporting the scaling [of] a COVID-19 testing prototype for faster/quicker View Details
- 01 Jan 2003
- News
Charles O. Rossotti, MBA 1964
LIFELONG IMPACT OF HBS "What stood out for me initially was the first-year section, where I made some of my closest friends and thrived in the give-and-take of class discussions. I loved the case method as a process for testing ideas. It... View Details
- 01 Mar 2009
- News
Your Taxi Is Waiting
available until late 2006, and Herp figured the small turboprop would be a good means of testing his idea in the marketplace. Linear Air began by offering point-to-point service to over 500 cities in the Northeast, the Mid-Atlantic,... View Details
- 01 Mar 2023
- News
Is AI OK?
favored white males, hunted for clues to candidates’ soft skills over dinner or coffee, and hired people based on résumés that revealed little about job fit. Yet Polli knew that scientists possessed a battery of tests for accurately and... View Details
- 01 Oct 1996
- News
"Service-Profit Chain" Links Members of Service Management Unit
costs of employee turnover? What are the benefits of a loyal customer base? These are questions that intrigue members of the Service Management unit. Judging from the popularity of the Service Management elective, they are questions that... View Details
Keywords: Susan Young
- 01 Dec 2019
- News
Alumni and Faculty Books for December 2019
Disruption doesn’t create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on... View Details
- 13 Jun 2017
- News
Finding Common Ground
company seem bigger than it actually was. He was almost discovered when a Japanese customer arrived in the United States and insisted they meet and go to dinner. Two years shy of legal drinking age, Crespin spent the evening in mortal... View Details
Keywords: Ralph Ranalli
- 01 Apr 2001
- News
New Ventures New Gains
realities. “In recent years, the student appetite for entrepreneurial ventures has increased significantly,” says HBS professor of management practice Myra M. Hart, who has studied the career trends of HBS graduates. “The contest gives them an excellent opportunity to... View Details
- 01 Dec 2011
- News
Research With Impact: Changing Global Health Practices
public policy, and social challenges. In health care, for example, the dominant policy model assumes that access and affordability are the keys to improving care for the poor. In Ashraf’s view, “We can’t solve the challenges of global health without deeply... View Details
- 01 Dec 2017
- News
Ask the Expert: Human Intelligence
find an area where narrow AI is not having an impact,” says Seseri, which raises questions for business leaders in all sectors. How can e-commerce businesses benefit from artificial intelligence in the near future? And how will potential View Details
Keywords: April White
- 01 Oct 1996
- News
The Drive for Excellence: An Interview with Jim Henderson
today's global, competitive environment, restructuring is a way of life. Yet it can severely test what I believe is at the core of management-employee relations -- the notion of trust and fairness. It's important to be open and direct... View Details
- 01 Jun 2017
- News
Life in Lockdown
intense and very structured: take a concept idea and get to a real prototype for customers to interact with by the end of the day,” Sapone says. On Wednesday of that first Startup Lockdown, the group worked on a concept then called... View Details
- 06 Dec 2021
- News
Digitalization: The Key to the Future of HBS
to speed on these topics? In what way will this digital transformation affect alumni interactions with the School? We should be able to give them a much more customized experience. For example, we might ask alumni: Given your life stage... View Details
Keywords: April White
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
look at leadership in American public life. If you spend as much time as I do around politicians, you hear a lot about leadership. They all promise to offer it, in different shapes and forms. Strong leadership. Bold leadership. Tested... View Details
Keywords: Government
- 01 Apr 1997
- News
Facing the Music
switch to CD format, sales picked up considerably as customers rushed out to replace their vinyl record collections with the same music reissued on the new technology. Now, explains Zelnick, the CD boom has played itself out. "The CD... View Details
Keywords: Marguerite Rigoglioso
- 01 Mar 2012
- News
Making Finance Personal
there’s one thing I’ve learned in business, it’s the power of rapid-fire experimentation: enabling your team to test, rapidly change, iterate, and test again. Run experiments with customers and let them... View Details