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- 01 Jun 2022
- News
Vision: Into the Breach
large, established carriers, which write policies to cover cyberattacks but do little to preempt them, At-Bay takes a preventive approach to cyber insurance. Before signing up a new policyholder, the company performs non-intrusive penetration View Details
Keywords: Alexander Gelfand
- 01 Mar 2005
- News
Venture Capital’s Comeback
companies now find their best customers in China and India, where U.S. technology products are in high demand. More importantly, the free flow of ideas and capital have created entrepreneurial hot spots around the globe, challenging... View Details
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
all in, purchasing inventory at volume up front to enter the market with an abundance of options? Or should the company continue to take pieces on consignment, offering a limited assortment of plates and bowls to test the demands of the... View Details
Keywords: Jen McFarland Flint
- 01 Dec 2015
- News
Multimedia Simulation Provides Real-World Reality Check
four of these teams are then aggregated into an industry. Team members study data and collaborate on beer design, pricing, and packaging, as well as on decisions concerning manufacturing and marketing. After each round, reports are generated that include balance... View Details
- 01 Dec 2016
- News
Carving a Niche
Above: Faction athlete Candide Thovex racks up millions of YouTube views while inspiring others to face their fears and try new things. (photo by Christoffer Sjöström) Faction athletes test gear in extreme locations for day-to-day use.... View Details
Keywords: Julia Hanna
- 04 Sep 2019
- News
Case Study: Up in the Air
process and convince companies to consider the human cloud? The Answers: Seems like a good mix of broad PR and market education, together with high-value customer selling, will be required. The incubators and startup competitions are... View Details
- 03 Mar 2020
- News
Can This Man Change the American Diet?
in the Boston area, Clover serves an always-changing, all-vegetarian menu to a 90 percent non-vegetarian customer base. In this episode of Skydeck, associate editor Julia Hanna takes listeners behind the scenes at a Clover food... View Details
Keywords: Agriculture
- 17 Dec 2015
- News
Applying Strategy Concepts In Innovative Ways Through Technology
aggregated into an industry. Team members study data and collaborate on beer design, pricing, and packaging, as well as on decisions about manufacturing and marketing. After each round of play, reports are generated that include balance sheets, View Details
- 10 Dec 2010
- News
Notes from the Trenches
on his company’s board. Good Start, which closed an $18 million Series A round of fundraising in September, will use advanced DNA sequencing technology for a pre-pregnancy test to more accurately screen for a range of potential genetic... View Details
- 01 Jun 2016
- News
Prima Datarina
dynamic pricing is twofold: to maximize revenue, but also to encourage ticket-buying behavior that is beneficial to the arts organization and, importantly, to its customers. Customers are more likely to buy early instead of last minute,... View Details
Keywords: Julia Hanna
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
Bridgestone/Firestone. "That was a tremendously difficult period for our customers and for us as a leadership team," recalled Nasser, before adding that Ford's commitment to consumers made it an easy decision to replace some 13 million... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
cleanliness and are staffed with teachers who use a proprietary curriculum to create an educational environment. Customers pay a significant premium for convenience—as much as $13 an hour for infant care versus $4 an hour or less for... View Details
- 01 Feb 2000
- News
Financial Services 24/7
dissatisfied customers to take their business elsewhere. With new Internet-only banks and brokerages popping up regularly, established firms must find innovative ways to hold onto their customers. "Traditionally, strategy was... View Details
Keywords: Susan Young
- 01 Mar 2016
- News
Faculty Q&A: Price Check
application in an industry with the most room for improvement. Online retail, particularly online fashion, definitely fit the bill. Why is fashion a good place to focus? The industry faces several challenges that many other retailers don’t. There is quite a bit of... View Details
- 01 Dec 2015
- News
Complements to the Case Method
industry or region, and then going out and testing them in real life, that students can find those tiny gaps where it’s wrong— and where they can leverage with smart investments. “We don’t want the course to just be about polishing... View Details
- 19 Oct 2011
- News
A Good Look
businesses but pays close attention to the marketplace. “We listen to the consumer and to our customers who are feeling pressure from consumers to not include certain ingredients in their formulas,” says Levy. The regulatory environment... View Details
- 01 Jun 2022
- News
Turning Point: Sparking Change
Gillette, Pillsbury, and L’Oréal. In 2001, I launched The ComfortCake Company, selling pound cakes based on my original recipes to customers ranging from United Airlines to Walmart. But teaching was always at the back of my mind as a... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
Above: Chris Kempczinski is one of the alumni working to modernize McDonald’s. Nick Karavites owns 24 McDonald’s restaurants in the Chicago area and the surrounding suburbs, and when he visits them, he always keeps his eye out for a surefire sign of trouble: A View Details
- 25 Aug 2022
- News
Vision: To Go-Go
For all their variety, restaurants have two things in common: a kitchen where food is prepared and a dining area where customers consume it. But what if you could use technology to ditch the dining area and just keep the kitchen, trimming... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
locations in the Midwest and Mid-Atlantic, a focus on price-sensitive customers, and a much narrower range of healthy beverages, so this product could stand out more. This might provide a good test of the product’s appeal to a different... View Details