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- 01 Sep 2011
- News
Coming Full Circle
Image by John Weber Related Links Featured research: "Think Customers Hate Waiting? Not so Fast..." Read Director John Korn's blog Did you know? HBS alumni include... As an assistant professor at Columbia Business School, Modupe Akinola... View Details
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
all in, purchasing inventory at volume up front to enter the market with an abundance of options? Or should the company continue to take pieces on consignment, offering a limited assortment of plates and bowls to test the demands of the... View Details
Keywords: Jen McFarland Flint
- 01 Mar 2016
- News
Faculty Q&A: Price Check
application in an industry with the most room for improvement. Online retail, particularly online fashion, definitely fit the bill. Why is fashion a good place to focus? The industry faces several challenges that many other retailers don’t. There is quite a bit of... View Details
- 16 Feb 2011
- News
Healthy Growth
has been chairman and CEO of IDEXX, a Maine-based firm that develops diagnostics and information technology for veterinarians, as well as testing technologies that ensure safe water, milk, and livestock production. According to the... View Details
- 04 Sep 2019
- News
Case Study: Up in the Air
process and convince companies to consider the human cloud? The Answers: Seems like a good mix of broad PR and market education, together with high-value customer selling, will be required. The incubators and startup competitions are... View Details
- 10 Dec 2010
- News
Notes from the Trenches
on his company’s board. Good Start, which closed an $18 million Series A round of fundraising in September, will use advanced DNA sequencing technology for a pre-pregnancy test to more accurately screen for a range of potential genetic... View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
Bridgestone/Firestone. "That was a tremendously difficult period for our customers and for us as a leadership team," recalled Nasser, before adding that Ford's commitment to consumers made it an easy decision to replace some 13 million... View Details
- 01 Dec 2010
- News
How to Survive Past Start-up
paying her salespeople on commission, she offered generous wages and team-based bonuses. Moreover, her salespeople were instructed to encourage customers to test products and to help them find the best... View Details
- 01 Jun 2022
- News
Turning Point: Sparking Change
Gillette, Pillsbury, and L’Oréal. In 2001, I launched The ComfortCake Company, selling pound cakes based on my original recipes to customers ranging from United Airlines to Walmart. But teaching was always at the back of my mind as a... View Details
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
from throughout their first year to on-site, customer-related projects with companies around the world. Before their trip, Franklin’s six-person team tested their research methodology in interviews with Boston-area teens and parents.... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
accessible to new audiences, adapting company goals to accommodate consumer behavior. They outfitted a test truck and spread the word about its location via social media. The idea was enthusiastically embraced by View Details
- 01 Feb 2000
- News
Financial Services 24/7
dissatisfied customers to take their business elsewhere. With new Internet-only banks and brokerages popping up regularly, established firms must find innovative ways to hold onto their customers. "Traditionally, strategy was... View Details
Keywords: Susan Young
- 01 Mar 2012
- News
Get Creative
Traps” (November 2006) and “Block-by-Blockbuster Innovation” (May 2010), along with her books SuperCorp and Confidence. How can companies tap their customers for innovative ideas? Carliss Baldwin Baldwin Firms have a tendency to look at... View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
version first. Launch it to test real demand and to better understand usage patterns and segments. If it is successful, raising more capital for developing the digital shouldn’t be a problem. You can then position a more sophisticated... View Details
Keywords: Dan Morrell
- 01 Dec 2009
- News
Alumni Books
Major Career Transitions by Michael D. Watkins (PhDDS ’92) (Harvard Business Press) Although leaders get their toughest tests in career transitions, far too often they fail to move effectively into new roles. Watkins shows how to survive... View Details
- 01 Dec 1999
- News
New HBS Portal Offers Alumni Just-In-Time Business Information
the Baker Library Management Research Center. The site, which initially granted access only to research databases, was offered to a test group made up of some 250 members of the Class of 1999, participants in the Advanced Management... View Details
- 01 Jun 2016
- News
Prima Datarina
dynamic pricing is twofold: to maximize revenue, but also to encourage ticket-buying behavior that is beneficial to the arts organization and, importantly, to its customers. Customers are more likely to buy early instead of last minute,... View Details
Keywords: Julia Hanna
- 01 Oct 2002
- News
What's Cookin'
employs an enviable tactic: "I eat," he laughs. "I'm always nibbling and testing - my favorite is our chocolate-chunk cookie." No Typical Days An excellent set of taste buds is one obvious asset in the food business, but other qualities... View Details
Keywords: Hanna, Julia
- 01 Mar 2017
- News
Swimming with the Stream
just a jogging soundtrack. “How can I be the person people think of when they think about power and inspiration? How can I be the go-to destination for music and feminism?” she says. “The best companies are the ones that think, ‘How can I serve the View Details
Keywords: Dan Morrell
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
rewarding. From time to time, we’ll receive unsolicited emails from customers who tell us they can’t live without our product. Those touches of positive reinforcement definitely keep us motivated and energized. It also helps that Jillian... View Details