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  • 13 May 2010
  • Conference Presentation

Reorganize for Resilience: Putting Customers at the Center of Your Organization to Realize Profitable Growth

By: Ranjay Gulati
Keywords: Customers; Organizations; Growth and Development; Profit
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Gulati, Ranjay. "Reorganize for Resilience: Putting Customers at the Center of Your Organization to Realize Profitable Growth." , May 13, 2010.
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

linking the customer management effort to profitability. The initial phase is important, he says, because the customers a company serves define the very nature of the View Details
Keywords: by Peter K. Jacobs
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

Reorganize for Resilience: Putting Customers at the Center of Your Business (Harvard Business Press). Gulati, whose research explores leadership and strategic challenges for building high growth View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • March 2002
  • Background Note

Incentive Strategy Within Organizations

By: Brian J. Hall
This case serves as a supplement to any course on incentive design and implementation. The analysis first locates incentive strategy within the larger structure of organizations and markets and then helps to define the central components and difficulties of incentive... View Details
Keywords: Motivation and Incentives; Compensation and Benefits; Performance Evaluation; Strategy; Situation or Environment; Problems and Challenges
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Hall, Brian J. "Incentive Strategy Within Organizations." Harvard Business School Background Note 902-131, March 2002.
  • May 16, 2016
  • Article

Food Safety Economics: The Cost of a Sick Customer

By: Dina Gerdeman and John A. Quelch
Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.

Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Keywords: Food Safety; Organic Food; Supply Chain Management; Globalization Of Food Business; Mérieux NutriSciences: Marketing Food Safety Testing; Food Safety Modernization Act 2011; Plant-Based Agribusiness; Transition; Economic Systems; Food; Health; Supply and Industry; Logistics; Practice; Problems and Challenges; Quality; Safety; Business Strategy; Corporate Strategy; Customization and Personalization; Agriculture and Agribusiness Industry; Consumer Products Industry; Food and Beverage Industry; Insurance Industry; Public Administration Industry; Public Relations Industry; Retail Industry; Service Industry; Mexico; North America; United States; Canada
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Gerdeman, Dina, and John A. Quelch. "Food Safety Economics: The Cost of a Sick Customer." Harvard Business School Working Knowledge (May 16, 2016).
  • 04 Dec 2019
  • Book

Creating the Experimentation Organization

When customers log onto Booking.com—the world’s largest online accommodations platform—they might naturally assume they are seeing the same website as every other customer logged on at the same time. In... View Details
Keywords: by Michael Blanding
  • 23 Oct 2000
  • Research & Ideas

The Strategy-Focused Organization

movements, energy prices, and economic cycles. But what determines how the organization does in the long run is how well it is positioned relative to its competitors. If organizations can continue to invest,... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 21 Apr 2008
  • Research & Ideas

The New Math of Customer Relationships

Loveman, has led a remarkable period of growth by installing service profit chain concepts throughout the organization. These organizations have been able to achieve what we might call SPC.2 by creating "owners" out of both... View Details
Keywords: by Sean Silverthorne
  • Research Summary

Entrepreneurial Management: Customer Discovery and Business Development

This research focuses on: (a) market research methods and tactics suitable to startups seeking their initial customers and validation of their initial business model; (b) guidelines for conducting visits with potential customers as part of the startup ptrocess; and (c)... View Details
  • July 2021 (Revised October 2021)
  • Case

Allianz Customer Centricity: Is Simplicity the Way Forward?

By: Eva Ascarza and Emilie Billaud
This case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies’ abilities to provide customer satisfaction while... View Details
Keywords: Simplicity; Customer Focus and Relationships; Customization and Personalization; Customer Satisfaction; Performance Efficiency; Strategy; Insurance Industry; Europe; Germany
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Ascarza, Eva, and Emilie Billaud. "Allianz Customer Centricity: Is Simplicity the Way Forward?" Harvard Business School Case 522-008, July 2021. (Revised October 2021.)
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

being ordinary, mediocre, and forgettable. That’s because many organizations tackle customer experience by relying on haphazard efforts, Thomke says, like brainstorming, trial and error, and market research... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

to the supply side toward catering to the demand side. Building on the initial 1,000 After surpassing 1,000 customers, organic opportunities for the companies to acquire more customers and suppliers in bulk... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • Research Summary

Vicarious Learning in Organizations

To advance the study of how individuals learn through their interactions with others, Professor Myers has adopted a vicarious learning theory lens. Vicarious learning allows individuals to learn from the outcomes of others’ experiences, rather than solely their own... View Details

Keywords: Learning And Development; Learning; Health Industry
  • March 2011
  • Background Note

Customer Loyalty Schemes in the Retail Sector

By: Jose B. Alvarez and Aldo Sesia
Customer loyalty schemes (or programs) are explicit efforts by retailers to gain long-term patronage from customers. Loyalty schemes are developed for a variety of reasons: to reward loyal customers, to generate more robust information about customer behavior, to... View Details
Keywords: Customer Relationship Management; Consumer Behavior; Business Strategy; Retail Industry; United Kingdom; United States
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Alvarez, Jose B., and Aldo Sesia. "Customer Loyalty Schemes in the Retail Sector." Harvard Business School Background Note 511-077, March 2011.
  • July 2005 (Revised January 2011)
  • Case

Understanding Customer Profitability at Charles Schwab

By: Francisco de Asis Martinez-Jerez
Charles Schwab is transforming into a customer-centric organization. Central to this cultural and organizational change is the utilization of customer profitability at different decision-making levels. Examines several technical aspects of the ABC cost system, as well... View Details
Keywords: Organizational Change and Adaptation; Motivation and Incentives; Customer Relationship Management; Customer Value and Value Chain; Activity Based Costing and Management; Decision Making; Organizational Culture; Profit; Performance Evaluation; Budgets and Budgeting
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Martinez-Jerez, Francisco de Asis. "Understanding Customer Profitability at Charles Schwab." Harvard Business School Case 106-002, July 2005. (Revised January 2011.)
  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

The approach has been successfully applied in more than 100 organizations and readily scales up even to companies with hundreds of thousands of products and services, dozens of operating departments, and thousands of customers. The end... View Details
Keywords: by Robert S. Kaplan
  • March 2009
  • Article

Customer Experience Creation: Determinants, Dynamics and Management Strategies

By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros
Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience... View Details
Keywords: Customer Focus and Relationships; Business Strategy; Growth and Development Strategy; Retail Industry
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Schlesinger, Leonard A., Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen, and Michael Tsiros. "Customer Experience Creation: Determinants, Dynamics and Management Strategies." Journal of Retailing 85, no. 1 (March 2009).
  • July–August 2014
  • Article

Unlock the Mysteries of Your Customer Relationships

By: Jill Avery, Susan Fournier and John Wittenbraker
Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: people now expect companies... View Details
Keywords: Brand Management; CRM; Brands and Branding; Marketing; Marketing Strategy; Customer Focus and Relationships; Customer Relationship Management; Consumer Products Industry; Retail Industry; United States
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Avery, Jill, Susan Fournier, and John Wittenbraker. "Unlock the Mysteries of Your Customer Relationships." Harvard Business Review 92, nos. 7/8 (July–August 2014): 72–81.
  • January 1989
  • Background Note

Managing Information Technology: Organization and Leadership

By: James I. Cash Jr. and Thomas H. Davenport
Describes the organizational components of the typical IT organization in a large corporation. Points out common problems and issues for each component of the organization. Also addresses the leadership issues for the IT function, and focuses specifically on the Chief... View Details
Keywords: Information Management; Organizational Design; Leadership; Managerial Roles; Information Technology; Problems and Challenges; Information Technology Industry
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Cash, James I., Jr., and Thomas H. Davenport. "Managing Information Technology: Organization and Leadership." Harvard Business School Background Note 189-133, January 1989.
  • February 2001 (Revised June 2002)
  • Case

Customer Value Measurement at Nortel Networks--Optical Networks Division

By: Das Narayandas
Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become... View Details
Keywords: Business Divisions; Customer Focus and Relationships; Customer Satisfaction; Management Teams; Marketing Strategy; Value Creation; Telecommunications Industry
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Narayandas, Das. "Customer Value Measurement at Nortel Networks--Optical Networks Division." Harvard Business School Case 501-050, February 2001. (Revised June 2002.)
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