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- All HBS Web (99)
- Faculty Publications (14)
- 01 Jun 2010
- News
Alumni Books
You Want by Tamara Erickson (MBA ’78) (Harvard Business Press) Erickson shows how members of Generation X — the 30–45 age cohort sandwiched between Boomers (who refuse to retire) and Gen Ys (with their relentless confidence and demands... View Details
- 01 Jun 2018
- News
Ask the Expert: Star Search
engaging with this prospect cohort the same way that we think about engaging with our customers. There is also some interesting work happening in process improvement for recruitment. That includes innovations aimed at scheduling, which is... View Details
Keywords: Dan Morrell
- 11 Dec 2018
- Blog Post
Recap of the 4th Annual Women in Investing Summit
entrepreneurial spirit. After graduation, I entered strategy consulting to learn how companies run – from developing pricing strategies to winning customers – then joined a middle-market private equity firm, where I focused on the... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
Establish a customer selection strategy, including buyer personas and journeys Devise strategies for engaging and influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
Digital Marketing Strategy $1,850 Next 7-week session starts June 4th Enroll Now Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks 6-7 hours per... View Details
- 07 Mar 2024
- Blog Post
IFC India: Green-tech Entrepreneurship in India
across the country. IntroductionAs a cohort of HBS students on Professor Gandhi’s 'Development While Decarbonizing: India's Path to Net Zero' course, we found ourselves immersed in the epicenter of India's clean tech revolution. Our team,... View Details
- 01 Mar 2008
- News
Avoiding a Succession Crisis
CEO about as tough as it ever has been. Companies need world-class efficiency, constant innovation, and a customer orientation. This requires a group of talented, dedicated people working as a team across business units and country... View Details
- 31 Jan 2018
- Blog Post
Tiffany Nida’s Amazon Journey: “I Continue to Grow Because They Keep Giving Me Responsibility.”
opportunity,” says Tiffany. “It’s another start-up business in a space I love, where technology interacts with physical processes. We get to define the customer experience end-to-end. I can work globally to launch something big and... View Details
Keywords: Technology
- 01 Dec 1997
- News
Banking on HBS
Senior Associate Dean of Executive Education W. Earl Sasser, Jr., who oversaw the formal development and implementation of EDP, calls it "the most ambitious customized executive education program the School has ever undertaken." The... View Details
Keywords: Garry Emmons
- 01 Apr 1996
- News
"Foundations" Paves the Way for Entering MBAs
assigned a function in production, research and development, sales and marketing, or administration. In a day-and-a-half of real time - comprising twenty-minute action rounds, planning rounds, and instruction on specific topics such as mapping process flows,... View Details
- 25 Aug 2022
- News
Open Market
efficiently, accelerating the business model, and building the leadership team.” Howard started at the mobile brokerage company Robinhood in 2019. Tapped to help it scale and manage its operations teams, she is responsible for everything from brokerage and crypto... View Details
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
remote surveillance of the performance of these products. Predictive analysis applied to humans is now one of the hottest concepts to come along. It is being made possible by a system of customer loyalty programs, big data, and cloud... View Details
Keywords: by James Heskett
- 07 Dec 2016
- HBS Case
Why Millennials Flock to Fintech for Personal Investing
a huge amount of operating costs. “They have a phone number and an email for customer service, and that’s about it,” says Viceira. “The main way they communicate with customers is through a blog.” Secondly,... View Details
- Web
Online Creating Brand Value Course | HBS Online
Brandscape Featured Exercises Uncover points of brand differentiation Write a brand positioning statement outlining the customer value proposition Analyze each step of the branding process 8 hrs Module 2 Brand Storytelling Articulate the... View Details
- 04 Sep 2019
- News
Advancing Diagnostics that Can Save Lives
facilities detect and control outbreaks of health care–associated infections. Lee notes that services like epiXact are not DZD’s primary objective, but they are critical to “developing customer instincts and building commercial muscle”... View Details
Keywords: Susan Young
- 21 May 2014
- Lessons from the Classroom
CORe: HBS Powers Up Online Program on Business Fundamentals
time. While today the software is able to respond to wrong answers with a second layer of customized follow-up questions, he hopes eventually it will include three or four layers of customized questions and... View Details
- Web
From the Chief Financial Officer | Annual Report 2024
imperative, DTx aims to enhance educational experiences, extend the School’s global reach, and identify new revenue-generating opportunities. In addition, the Institute for Business in Global Society (BiGS) welcomed to campus its second View Details
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-time signup bonus... View Details
Keywords: Sean Silverthorne
- Web
Leadership, Ethics, and Corporate Accountability Course | HBS Online
completing any three courses within either subject area to earn a Certificate of Specialization Learn More about what you earn Syllabus 5 Modules, 40-50 Hours Download full syllabus 12-16 hrs Module 1 - 2 Weeks Delivering on Responsibilities to View Details
- 01 Sep 2021
- Blog Post
Investing in Career Switchers - Cyril Straughn-Turner & Invesco US
growing up in Atlanta, Delta was like a second home,” he shared. “I was also a big train geek as a kid, so I’ve always loved transportation, and I found there was a lot happening in terms of the future of mobility and the customer... View Details
Keywords: Real Estate