Filter Results:
(94)
Show Results For
- All HBS Web (94)
- Faculty Publications (11)
Show Results For
- All HBS Web (94)
- Faculty Publications (11)
- Web
Online Entrepreneurial Marketing Course | HBS Online
Establish a customer selection strategy, including buyer personas and journeys Devise strategies for engaging and influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components... View Details
- 01 Apr 1996
- News
"Foundations" Paves the Way for Entering MBAs
assigned a function in production, research and development, sales and marketing, or administration. In a day-and-a-half of real time - comprising twenty-minute action rounds, planning rounds, and instruction on specific topics such as mapping process flows,... View Details
- 01 Dec 1997
- News
Banking on HBS
Senior Associate Dean of Executive Education W. Earl Sasser, Jr., who oversaw the formal development and implementation of EDP, calls it "the most ambitious customized executive education program the School has ever undertaken." The... View Details
Keywords: Garry Emmons
- 07 Dec 2016
- HBS Case
Why Millennials Flock to Fintech for Personal Investing
a huge amount of operating costs. “They have a phone number and an email for customer service, and that’s about it,” says Viceira. “The main way they communicate with customers is through a blog.” Secondly,... View Details
- 27 Sep 2016
- First Look
September 27, 2016
concentration in the origins of invention. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51660 Cohort Turnover and Operational Performance: The July Phenomenon in Teaching Hospitals By: Song, Hummy, Robert S.... View Details
Keywords: Sean Silverthorne
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
provide more efficient and customized services. What are some of the changes in the Admissions area? This year we are putting more resources into marketing - both to the world in general and, in particular, to underrepresented groups that... View Details
- 31 Jan 2018
- Blog Post
Tiffany Nida’s Amazon Journey: “I Continue to Grow Because They Keep Giving Me Responsibility.”
opportunity,” says Tiffany. “It’s another start-up business in a space I love, where technology interacts with physical processes. We get to define the customer experience end-to-end. I can work globally to launch something big and... View Details
Keywords: Technology
- Web
From the Chief Financial Officer | Annual Report 2024
imperative, DTx aims to enhance educational experiences, extend the School’s global reach, and identify new revenue-generating opportunities. In addition, the Institute for Business in Global Society (BiGS) welcomed to campus its second View Details
- Web
Online Creating Brand Value Course | HBS Online
statement outlining the customer value proposition Analyze each step of the branding process 8 hrs Module 2 Brand Storytelling Articulate the characteristics of a compelling brand story and assess the power of storytelling on... View Details
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
remote surveillance of the performance of these products. Predictive analysis applied to humans is now one of the hottest concepts to come along. It is being made possible by a system of customer loyalty programs, big data, and cloud... View Details
Keywords: by James Heskett
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-time signup bonus... View Details
Keywords: Sean Silverthorne
- 01 Jun 2018
- News
Ask the Expert: Star Search
engaging with this prospect cohort the same way that we think about engaging with our customers. There is also some interesting work happening in process improvement for recruitment. That includes innovations aimed at scheduling, which is... View Details
Keywords: Dan Morrell
- Web
Online Digital Marketing Strategy Course | HBS Online
Digital Marketing Strategy $1,850 Next 7-week session starts June 4th Enroll Now Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks 6-7 hours per... View Details
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
Performance By: Li, Shelley Xin, and Tatiana Sandino Abstract—Many service organizations empower frontline employees to experiment with different ways to meet diverse customer needs across different locations. We conducted a field... View Details
Keywords: Re: Multiple Faculty
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in the digital era—their strategy, value chain, View Details
Keywords: Dina Gerdeman
- 25 Aug 2022
- News
Open Market
efficiently, accelerating the business model, and building the leadership team.” Howard started at the mobile brokerage company Robinhood in 2019. Tapped to help it scale and manage its operations teams, she is responsible for everything from brokerage and crypto... View Details
- 01 Jun 2018
- News
Up by the Roots
coupled with an established venture capital community and a vast pool of potential customers in the form of major financial firms hungry for fresh tech. “Large financial institutions are technology companies that happen to move money,”... View Details
- 04 Sep 2019
- News
Advancing Diagnostics that Can Save Lives
facilities detect and control outbreaks of health care–associated infections. Lee notes that services like epiXact are not DZD’s primary objective, but they are critical to “developing customer instincts and building commercial muscle”... View Details
Keywords: Susan Young
- 21 May 2014
- Lessons from the Classroom
CORe: HBS Powers Up Online Program on Business Fundamentals
time. While today the software is able to respond to wrong answers with a second layer of customized follow-up questions, he hopes eventually it will include three or four layers of customized questions and... View Details
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two... View Details
Keywords: Dina Gerdeman