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Show Results For
- All HBS Web
(1,277)
- News (228)
- Research (897)
- Events (4)
- Multimedia (1)
- Faculty Publications (361)
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- 01 Dec 2009
- News
Online Entrepreneur
In September, the Greater Boston Chamber of Commerce announced that its 2009 Entrepreneur of the Year is Diane Hessan (MBA ’77), president and CEO of Communispace Corporation, a firm that helps companies generate customer insights via... View Details
- 25 Mar 2019
- News
Rent The Runway Joins the Unicorn Club
milestone, CEO Jennifer Hyman (MBA 2009), told Forbes that the company “has created a new consumer behavior of dynamic ownership and clothing rental has become an essential utility in our members’ lives.” Hyman goes on to say that RTR is... View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
plastics. “We’re trying to get our customers to covet this product that will help change their lives in a positive way—and make the world a better place too,” says Kauss. The world is literally drowning in plastic: Research indicates that... View Details
- 07 Sep 2021
- News
Alumni Perspective: The Morning After 9/11
she promised with a mischievous twinkle in her eye. She then listed a couple in her sights: “ ‘The customer is always right.’ Or ‘If it is free to offer better service, then always do it.’ ” Frances loves to tease business students,... View Details
- 01 Dec 2014
- News
Making Big Data Fashionable
get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual analytics platform that mines... View Details
- 01 Dec 2020
- News
Steady as She Goes
customers interact with our team and how our team members view themselves. Celebrating that has become an important part of our year.” The events of 2020 meant putting aside financial concerns temporarily and focusing on community needs.... View Details
- 01 Dec 2008
- News
Designing Change
Hill, who expects the case to be taught in Marketing and Organizational Behavior courses as well as in design schools. “Most of our change-management cases focus on a CEO or senior leader, not a middle manager, and few consider how to... View Details
Keywords: Julia Hanna
- 01 Mar 2008
- News
Alumni Books
sweet spot; designing the offer to create customer value and secure differential advantage; integrating to serve the customer; and measuring what matters. Science Lessons: What the Business of Biotech Taught Me about Management by Gordon... View Details
- 01 Sep 2015
- News
The Protagonist Goes Prime Time
Buell sprints from the Skydeck, his gray jacket flapping, to add another student idea to the slowly growing list on the chalkboard. The Managing Health Care Delivery Executive Education class is brainstorming ways to improve the customer... View Details
Keywords: April White
- 01 Jun 2018
- News
Research Brief: Lessons from Last Place
Ryan Buell (photo by Russ Campbell) Ryan Buell (photo by Russ Campbell) We all wait in lines—at the grocery store, the bank, or a ticket booth, or on hold to speak to a customer service rep about your cable bill. “By one estimate,... View Details
Keywords: Jennifer Myers
- 01 Feb 1998
- News
Stephen Covey's Successful Habits
businesses in this country. Without listening, the organization (and its stakeholders) can't properly adapt to customers or the marketplace. How do you motivate business leaders who are not good listeners to become so? Force of... View Details
- 01 Jun 2007
- News
For NFL Players, 3rd Down at HBS
Twenty-eight National Football Leagueplayers representing teams from across the league were recently on campus for an Executive Education program that addresses the unique business opportunities and challenges that players face during and after their professional... View Details
- 28 May 2019
- News
Leading Questions
successful.” The assessment trend is also driven by companies that are eager for what Schlatka calls “people data.” Businesses that have long relied on customer numbers and financial reports to make important decisions have recognized... View Details
Keywords: April White
- 25 Sep 2009
- News
Are You Being Served?
surprising than my unexpected win was the fact that all through the process, the state — and its oft-reviled bureaucracy — went out of its way to be fair, courteous, and forgiving. It got me to thinking: Has government been forced to become more View Details
- 01 Dec 2022
- News
Flying High
model. “Our passengers are high-value customers who are focused on having a radically better experience. They have really high expectations that we want to continuously deliver on,” Subramanian says. The high-touch model allows the... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
- 01 Sep 2020
- News
Giving Amazon the Boot
since people preferred Amazon’s free two-day shipping. Occasionally, scammers would return cheaper, used boots in Ranch Road boxes for a full refund, and Ford was anxious that an unwitting customer would wind up with the wrong product and... View Details
- 17 Apr 2019
- News
Give It to Me Straight
the AdSense business was on fire, and when I said how many new customers we added over the last couple of months, Eric Schmidt almost fell out of his chair, and he said, "What did you say? This is incredible. Do you need more marketing... View Details
- 01 Sep 2003
- News
Books
failures as well as successes. A final chapter examines how some companies — even whole industries, like integrated circuits — literally have shifted the locus of experimentation to their customers and created billions of dollars of new... View Details
- 01 Sep 2012
- News
HBS Is Committed to Increasing Alumni Engagement
are highly valued; social media is favored by many. There is also a desire to see the alumni database further leveraged. Alumni want customized email communications from the School. They would also like more assistance in navigating the... View Details
- 04 Nov 2019
- News
A Home for Startups
age groups, because they all want to come and collaborate. Younger people can learn from the experiences of the older people and vice versa. “I think one thing that I took away from my business school experience was customer-centricity––to rally create a product that... View Details
Keywords: work space