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- All HBS Web
(1,592)
- People (2)
- News (274)
- Research (1,029)
- Events (3)
- Multimedia (4)
- Faculty Publications (326)
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- 01 Apr 2002
- News
The Simplest Taste
parlaying that one emporium into an empire of stores nationwide. Neiman Marcus introduced a number of innovations such as weekly department store fashion shows, personalized gift wrapping, a national advertising campaign (unheard of for a store not View Details
- 01 Sep 2003
- News
Incentives and Operational Excellence
common to both major corporations and mom-and-pop shops, and offered practical solutions based on his research. One case Narayanan used to illustrate his point involved a family-owned video store. Generally in the past, he said, as many... View Details
- 01 Mar 2014
- News
Faculty and Alumni Books for March 2014
a short, traditional text with a living website and cover such fundamental topics as accounting and tax, mortgages, capital markets, REITs and more. It also addresses the 2008 financial crisis and its impact on the real-estate profession. View Details
- 27 Nov 2013
- News
No Bologna, Please
public in 1991. In 1993, the pair acquired St. Louis Bread Company, a 19-store chain of eat-in cafés based in St. Louis, Missouri, serving freshly baked artisanal bread, sandwiches, soups, and salads. By this point, Au Bon Pain had 250... View Details
- 01 Feb 1997
- News
OPM Celebrates 21st Anniversary at Gala Florida Reunion
H. Schiff Professor of Investment Banking. Drawing on his extensive research on a subject he calls his "passion" - customer loyalty - Sasser led a lively discussion on the topic of customer retention that... View Details
- 01 Dec 2005
- News
Buy the Book
publishing industry today ships books to stores and waits for customers to purchase them. James Patterson represents the age of brands, in which a supplier builds a persistent demand and designs production to perpetuate that brand’s most... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
since people preferred Amazon’s free two-day shipping. Occasionally, scammers would return cheaper, used boots in Ranch Road boxes for a full refund, and Ford was anxious that an unwitting customer would wind up with the wrong product and... View Details
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
what’s going on in the world through our purchasing decisions. Our research shows that two-thirds of people, across all age groups and incomes, now buy or boycott a brand based on where it stands on the political or social issues they... View Details
- 14 Jul 2021
- News
The First Five Years: Nicolas Manes (MBA 2020)
the pandemic impact you and your work? “The pandemic actually helped us, because it raised awareness about the importance of social and environmental responsibility. Also, customers became more prone to online purchasing and technology... View Details
- 29 Aug 2024
- News
A Kick Start for Latin American Startups
When Monica Saggioro Leal (MBA 2018) and her business partner, Lara Lemann, started MAYA Capital, a tech-focused, Brazilian VC firm launched in 2018, they wanted to take a hands-on approach with their startup investments in their first 12 months. They wanted to support... View Details
- 01 Dec 2018
- News
Ready, Set, Launch
Launching Technology Ventures explore an alternative path, one designed to sidestep many of the missteps: the lean startup methodology. The idea is to launch as quickly as possible with a minimum viable product (MVP). With only the barest minimum of features, MVP... View Details
- 01 Jun 2012
- News
Think Locally, Act Globally
integration.” Within two years of buying out Zain, operating in Africa as Airtel, Bharti has added more than 14 million new mobile customers (for a current total exceeding 50 million), while investing approximately US$1 billion in network... View Details
- 22 Feb 2022
- News
Ink: Bringing Purpose to Life
workforce, benefiting the community while also getting closer to its customer base and spurring innovation. But idealized win-win solutions such as these are both difficult and relatively uncommon. Many... View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
percent a year and is poised on the cusp of enormous change. In June, Prime View International (PVI) signed an agreement to acquire E Ink for about $215 million. Based in Taipei, Taiwan, PVI is E Ink’s largest View Details
- 22 Feb 2022
- News
Case Study: Welcome Aboard
manage their assets, tenants, and leasing, the software solutions that Lerner and Holder supported offered the promise of a cutting-edge solution. The implementation process once a customer signed on, however, could be a struggle, with... View Details
Keywords: Jen McFarland Flint
- 15 Jun 2021
- News
Case Study: Inside Story
backing from Bling Capital, DCM, and Precursor Ventures. Saga grew its initial customer base during the pandemic as families searched for ways to stay connected across the distance, Lin says. Through the... View Details
- 01 Mar 2023
- News
What’s in a Name
want to let go of? How do we hang on to the paradox? At first they saw some pushback on social media, but Birch and his leadership came to the conclusion that the folks who objected to what they saw as woke capitalism weren’t the people who were a part of their View Details
- 23 May 2019
- News
Marla Beck, MBA/MPA 1998
customer base and needed the administrative and technical power of an established firm. In brokering the deal with Macy’s, the Becks were determined to remain part of the company. Marla serves as CEO and... View Details
Keywords: Susan Young
- 01 Mar 2017
- News
Lego Stays on Script
marketing, Michael Moynihan (MBA 1993), has been with the company since 1996, long enough to remember its missteps in attempting to broaden Lego’s customer base by expanding into product categories such as... View Details
Keywords: Julia Hanna
- 06 Dec 2021
- News
Action Plan: Whole Sale
online platforms such as YouTube or, more recently, TikTok, to discover new products, but digital sales in the category were not on par with other consumer goods. The explanation: “Beauty is a fun purchase for consumers,” observes Balbale. View Details