Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (14,094) Arrow Down
Filter Results: (14,094) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (21,425)
    • People  (33)
    • News  (3,858)
    • Research  (14,094)
    • Events  (110)
    • Multimedia  (280)
  • Faculty Publications  (11,685)

Show Results For

  • All HBS Web  (21,425)
    • People  (33)
    • News  (3,858)
    • Research  (14,094)
    • Events  (110)
    • Multimedia  (280)
  • Faculty Publications  (11,685)
← Page 4 of 14,094 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • September 2005 (Revised April 2006)
  • Background Note

Market Segmentation, Target Market Selection, and Positioning

By: Miklos Sarvary and Anita Elberse
Elaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning. View Details
Keywords: Marketing Strategy; Product Positioning; Markets
Citation
Educators
Purchase
Related
Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.)
  • 2010
  • Working Paper

Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

By: Amy J.C. Cuddy, Susan Crotty, Jihye Chong and Michael I. Norton
Three studies demonstrate how culture shapes the contents of gender stereotypes, such that men are perceived as possessing more of whatever traits are culturally valued. In Study 1, Americans rated men as less interdependent than women; Koreans, however, showed the... View Details
Keywords: Prejudice and Bias; Perception; Values and Beliefs; Gender; Culture; Power and Influence
Citation
Read Now
Related
Cuddy, Amy J.C., Susan Crotty, Jihye Chong, and Michael I. Norton. "Men as Cultural Ideals: How Culture Shapes Gender Stereotypes." Harvard Business School Working Paper, No. 10-097, May 2010.
  • 12 Aug 2009
  • Working Paper Summaries

Culture Clash: The Costs and Benefits of Homogeneity

Keywords: by Eric J. Van den Steen
  • August 2015 (Revised May 2016)
  • Case

Riot Games: Can Culture Survive Growth?

By: Boris Groysberg and Michael Norris
In 2015, Riot Games, the maker of the top PC game League of Legends, considers its growth strategy as it moves into a new campus in Los Angeles. View Details
Keywords: Corporate Culture; Organizational Behavior; Video Games; Culture; Strategy; United States
Citation
Educators
Purchase
Related
Groysberg, Boris, and Michael Norris. "Riot Games: Can Culture Survive Growth?" Harvard Business School Case 416-016, August 2015. (Revised May 2016.)
  • 2024
  • Working Paper

Consumer Inertia and Market Power

By: Alexander MacKay and Marc Remer
We study the pricing decisions of firms in the presence of consumer inertia. Inertia, which can arise from habit formation, brand loyalty, and switching costs, generates dynamic pricing incentives. These incentives mediate the impact of competition on market power in... View Details
Keywords: Consumer Inertia; Market Power; Dynamic Competition; Demand Estimation; Consumer Behavior; Markets; Performance; Competition; Price
Citation
SSRN
Read Now
Related
MacKay, Alexander, and Marc Remer. "Consumer Inertia and Market Power." Harvard Business School Working Paper, No. 19-111, April 2019. (Revised January 2024. Direct download.)
  • 11 Jan 2021
  • Working Paper Summaries

The Political Effects of Immigration: Culture or Economics?

Keywords: by Alberto Alesina and Marco Tabellini
  • 2021
  • Working Paper

The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s

By: Grace Ballor
Many products—from consumer electronics to machinery to children’s toys—bear the CE Mark, the symbol of conformity to the ‘essential requirements’ of European standards governed by the process of CE Marking. This working paper traces the development of the system of... View Details
Keywords: Business And Government; Market Liberalization; Standards; Markets; Trade; Integration; Business History; Globalization; Business and Government Relations; Europe; European Union
Citation
Read Now
Related
Ballor, Grace. "The Origins of CE Marking: Standards, Business, and the European Market in the 1980s–1990s." Harvard Business School Working Paper, No. 21-142, June 2021.
  • 2017
  • Working Paper

Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture

By: Ai Hisano
This working paper examines the remarkable growth of wine consumption in the United States since the 1960s. The country is now the largest wine consumer in the world, exceeding the wine-producing European countries such as France and Italy, which had long dominated... View Details
Keywords: Marketing Strategy; Industry Growth; Transformation; Perception; Food and Beverage Industry; United States
Citation
SSRN
Read Now
Related
Hisano, Ai. "Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture." Harvard Business School Working Paper, No. 17-099, May 2017.
  • September 2019
  • Case

Netflix: A Creative Approach to Culture and Agility

By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga
By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and... View Details
Keywords: Digital Technologies; Streaming; Video On Demand; International Expansion; Leadership; Information Technology; Entrepreneurship; Innovation and Management; Innovation Strategy; Leadership Style; Management Style; Organizational Culture; Entertainment; Media; Change Management; Expansion; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
Citation
Educators
Purchase
Related
Gulati, Ranjay, Allison Ciechanover, and Jeff Huizinga. "Netflix: A Creative Approach to Culture and Agility." Harvard Business School Case 420-055, September 2019.
  • September 30, 2019
  • Article

Climate Change and Our Emerging Cultural Shift

By: Andrew J. Hoffman
Today, we have made climate change trivial by making its solutions easy, looking for simple answers that are palatable, generally framing it in the language of commerce. In the long run, it won’t work. There is no technological or political silver bullet to solving our... View Details
Keywords: Culture; Climate Change; Values and Beliefs; Transition
Citation
Read Now
Related
Hoffman, Andrew J. "Climate Change and Our Emerging Cultural Shift." Behavioral Scientist (September 30, 2019).
  • January 2018 (Revised February 2018)
  • Technical Note

Making Markets

By: Thomas R. Eisenmann and Scott Duke Kominers
Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details
Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions
Citation
Educators
Purchase
Related
Eisenmann, Thomas R., and Scott Duke Kominers. "Making Markets." Harvard Business School Technical Note 818-096, January 2018. (Revised February 2018.)
  • Article

Cultural Diversity on Wall Street: Evidence from Consensus Earnings Forecasts

By: Kenneth Merkley, Roni Michaely and Joseph Pacelli
We examine how cultural differences among agents influence the aggregate outcome of a common forecasting task. Using both exogenous shocks to sell-side analyst diversity and panel regression methods, we find that increases in analyst cultural diversity positively... View Details
Keywords: Culture; Forecasting; Sell-side Analysts; Information Aggregation; Diversity; Forecasting and Prediction; Information; Performance Improvement
Citation
Find at Harvard
Read Now
Related
Merkley, Kenneth, Roni Michaely, and Joseph Pacelli. "Cultural Diversity on Wall Street: Evidence from Consensus Earnings Forecasts." Journal of Accounting & Economics 70, no. 1 (August 2020).
  • Article

Consistent Belief in a Good True Self in Misanthropes and Three Interdependent Cultures

By: Julian De Freitas, Hagop Sarkissian, George E. Newman, Igor Grossman, Felipe De Brigard, Andres Luco and Joshua Knobe
People sometimes explain behavior by appealing to an essentialist concept of the self, often referred to as the true self. Existing studies suggest that people tend to believe that the true self is morally virtuous; that is deep inside, every person is motivated to... View Details
Keywords: Concepts; Social Cognition; Moral Reasoning; True Self; Culture; Misanthropy; Behavior; Values and Beliefs; Moral Sensibility
Citation
Find at Harvard
Read Now
Related
De Freitas, Julian, Hagop Sarkissian, George E. Newman, Igor Grossman, Felipe De Brigard, Andres Luco, and Joshua Knobe. "Consistent Belief in a Good True Self in Misanthropes and Three Interdependent Cultures." Cognitive Science 42, no. S1 (2018): 134–160.
  • January 2019 (Revised December 2020)
  • Module Note

Market Attractiveness

By: Ashish Nanda
As a strategist, you must understand and calibrate the environment in which your organization operates. How generous or challenging is the environment? What forces drive the munificence or sparseness of your environment? How are those forces changing, and what is their... View Details
Keywords: Market Attractiveness; Markets; Situation or Environment; Strategy
Citation
Purchase
Related
Nanda, Ashish. "Market Attractiveness." Harvard Business School Module Note 719-467, January 2019. (Revised December 2020.)
  • Research Summary

Marketing and Competition in Pharmaceutical Markets

In his research on pharmaceutical markets, Professor King explores how marketing and product differentiation affect competition among firms in the prescription market for anti-ulcer drugs. Four main results emerge from an analysis of antiulcer drug sales from 1977 to... View Details
  • June 2015
  • Supplement

Henkel: Building a Winning Culture (B)

By: Robert Simons and Natalie Kindred
This case, an update on "Henkel: Building a Winning Culture (A)," describes Henkel's strong performance against its tough 2012 objectives, as well as the new objectives CEO Kasper Rorsted set for 2016. View Details
Keywords: Kasper Rorsted; Rorsted; Henkel; Germany; Personal Care; Consumer Products; Culture; Performance Management; Performance Metrics; Stretch Goals; Strategy; Measurement and Metrics; Performance; Management; Consumer Products Industry; Germany
Citation
Purchase
Related
Simons, Robert, and Natalie Kindred. "Henkel: Building a Winning Culture (B)." Harvard Business School Supplement 115-040, June 2015.
  • 18 Jul 2023
  • Interview

Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More

By: Jeffrey F. Rayport and Doug Levin
This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details
Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation
Citation
Related
"Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More." Lessons from a Startup Life (podcast), July 18, 2023.
  • March 1995 (Revised February 1997)
  • Case

Apple Computer (A)(Abridged): Corporate Strategy and Culture

By: Michael Beer and Gregory C. Rogers
Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company... View Details
Keywords: Organizational Design; Competitive Strategy; Corporate Strategy; Organizational Culture; Computer Industry
Citation
Educators
Purchase
Related
Beer, Michael, and Gregory C. Rogers. "Apple Computer (A)(Abridged): Corporate Strategy and Culture." Harvard Business School Case 495-044, March 1995. (Revised February 1997.)
  • 2003
  • Chapter

Training and Developing Cultural Intelligence

By: J. S. Tan and Roy Y.J. Chua
Keywords: Culture; Cross-Cultural and Cross-Border Issues; Training; Learning
Citation
Related
Tan, J. S., and Roy Y.J. Chua. "Training and Developing Cultural Intelligence." In Cultural Intelligence: Individual Unteractions across Cultures, edited by P. C. Earley and S. Ang. CA: Stanford University Press, 2003.
  • Winter 2020
  • Article

Unsubstantiated Allegations and Organizational Culture

By: Eugene F. Soltes
When organizations investigate allegations of misconduct, they routinely determine that some allegations are unsubstantiated. A variety of factors may contribute to the conclusion that an allegation does not warrant substantiation, including a lack of supporting... View Details
Keywords: Misconduct; Organizational Culture
Citation
Read Now
Related
Soltes, Eugene F. "Unsubstantiated Allegations and Organizational Culture." Seattle University Law Review 43, no. 2 (Winter 2020): 413–439.
  • ←
  • 4
  • 5
  • …
  • 704
  • 705
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.