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  • All HBS Web  (20,821)
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  • January 2018 (Revised February 2018)
  • Technical Note

Making Markets

By: Thomas R. Eisenmann and Scott Duke Kominers
Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details
Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions
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Eisenmann, Thomas R., and Scott Duke Kominers. "Making Markets." Harvard Business School Technical Note 818-096, January 2018. (Revised February 2018.)
  • May 2018
  • Article

Selection and Market Reallocation: Productivity Gains from Multinational Production

By: Laura Alfaro and Maggie X. Chen
Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details
Keywords: Productivity Gains; Multinational Production; Selection; Market Reallocation; And Within-firm Productivity; Multinational Firms and Management; Production; Performance Productivity; Competition; Mathematical Methods
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Alfaro, Laura, and Maggie X. Chen. "Selection and Market Reallocation: Productivity Gains from Multinational Production." American Economic Journal: Economic Policy 10, no. 2 (May 2018): 1–38. (Also NBER Working Paper 18207. See Harvard Business School Working Paper, No. 12–111, 2015 for longer version.)
  • August 2014
  • Background Note

The Structure and Functioning of Art Markets

By: Mukti Khaire and Eleanor Kenyon
The production, valuation, and consumption of contemporary art are guided by cultural and economic forces that play out in primary and secondary markets. Artists seek the attention of art dealers, who, along with auction houses, play a large role in determining what is... View Details
Keywords: Art Dealer; Art Market; Arts; New York (city, NY)
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Khaire, Mukti, and Eleanor Kenyon. "The Structure and Functioning of Art Markets." Harvard Business School Background Note 815-042, August 2014.
  • August 2015 (Revised May 2016)
  • Case

Riot Games: Can Culture Survive Growth?

By: Boris Groysberg and Michael Norris
In 2015, Riot Games, the maker of the top PC game League of Legends, considers its growth strategy as it moves into a new campus in Los Angeles. View Details
Keywords: Corporate Culture; Organizational Behavior; Video Games; Culture; Strategy; United States
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Groysberg, Boris, and Michael Norris. "Riot Games: Can Culture Survive Growth?" Harvard Business School Case 416-016, August 2015. (Revised May 2016.)
  • 12 Aug 2009
  • Working Paper Summaries

Culture Clash: The Costs and Benefits of Homogeneity

Keywords: by Eric J. Van den Steen
  • September–October 2002
  • Article

Market Power and Power Markets

By: Jurgen Weiss
The paper provides results of a serious of experiments with experienced subjects exploring the relationship between elements of electricity market design and competitive outcomes. The two primary variables examined are a) the price formation (nodal versus uniform with... View Details
Keywords: Energy; Market Design; Competition
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Weiss, Jurgen. "Market Power and Power Markets." Interfaces 32, no. 5 (September–October 2002): 37–46.
  • 25 Jun 2012
  • Research & Ideas

Collaborating Across Cultures

a "snake." The story illustrates a common challenge to Hollywood filmmakers as they attempt to break into China's more than $2 billion-a-year film market—and to businesspeople in all industries as foreign markets become increasingly... View Details
Keywords: by Michael Blanding
  • 2010
  • Working Paper

Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

By: Amy J.C. Cuddy, Susan Crotty, Jihye Chong and Michael I. Norton
Three studies demonstrate how culture shapes the contents of gender stereotypes, such that men are perceived as possessing more of whatever traits are culturally valued. In Study 1, Americans rated men as less interdependent than women; Koreans, however, showed the... View Details
Keywords: Prejudice and Bias; Perception; Values and Beliefs; Gender; Culture; Power and Influence
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Cuddy, Amy J.C., Susan Crotty, Jihye Chong, and Michael I. Norton. "Men as Cultural Ideals: How Culture Shapes Gender Stereotypes." Harvard Business School Working Paper, No. 10-097, May 2010.
  • 11 Jan 2021
  • Working Paper Summaries

The Political Effects of Immigration: Culture or Economics?

Keywords: by Alberto Alesina and Marco Tabellini
  • 2017
  • Working Paper

Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture

By: Ai Hisano
This working paper examines the remarkable growth of wine consumption in the United States since the 1960s. The country is now the largest wine consumer in the world, exceeding the wine-producing European countries such as France and Italy, which had long dominated... View Details
Keywords: Marketing Strategy; Industry Growth; Transformation; Perception; Food and Beverage Industry; United States
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Hisano, Ai. "Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture." Harvard Business School Working Paper, No. 17-099, May 2017.
  • September 2019
  • Case

Netflix: A Creative Approach to Culture and Agility

By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga
By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and... View Details
Keywords: Digital Technologies; Streaming; Video On Demand; International Expansion; Leadership; Information Technology; Entrepreneurship; Innovation and Management; Innovation Strategy; Leadership Style; Management Style; Organizational Culture; Entertainment; Media; Change Management; Expansion; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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Gulati, Ranjay, Allison Ciechanover, and Jeff Huizinga. "Netflix: A Creative Approach to Culture and Agility." Harvard Business School Case 420-055, September 2019.
  • September 2005 (Revised April 2006)
  • Background Note

Market Segmentation, Target Market Selection, and Positioning

By: Miklos Sarvary and Anita Elberse
Elaborates on the prerequisites for designing a successful marketing strategy: market segmentation, target market selection, and product positioning. View Details
Keywords: Marketing Strategy; Product Positioning; Markets
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Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.)
  • Article

Cultural Diversity on Wall Street: Evidence from Consensus Earnings Forecasts

By: Kenneth Merkley, Roni Michaely and Joseph Pacelli
We examine how cultural differences among agents influence the aggregate outcome of a common forecasting task. Using both exogenous shocks to sell-side analyst diversity and panel regression methods, we find that increases in analyst cultural diversity positively... View Details
Keywords: Culture; Forecasting; Sell-side Analysts; Information Aggregation; Diversity; Forecasting and Prediction; Information; Performance Improvement
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Merkley, Kenneth, Roni Michaely, and Joseph Pacelli. "Cultural Diversity on Wall Street: Evidence from Consensus Earnings Forecasts." Journal of Accounting & Economics 70, no. 1 (August 2020).
  • 05 Apr 2024
  • News

Classroom Culture and Norms Working Group Q+A

  • Article

Consistent Belief in a Good True Self in Misanthropes and Three Interdependent Cultures

By: Julian De Freitas, Hagop Sarkissian, George E. Newman, Igor Grossman, Felipe De Brigard, Andres Luco and Joshua Knobe
People sometimes explain behavior by appealing to an essentialist concept of the self, often referred to as the true self. Existing studies suggest that people tend to believe that the true self is morally virtuous; that is deep inside, every person is motivated to... View Details
Keywords: Concepts; Social Cognition; Moral Reasoning; True Self; Culture; Misanthropy; Behavior; Values and Beliefs; Moral Sensibility
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De Freitas, Julian, Hagop Sarkissian, George E. Newman, Igor Grossman, Felipe De Brigard, Andres Luco, and Joshua Knobe. "Consistent Belief in a Good True Self in Misanthropes and Three Interdependent Cultures." Cognitive Science 42, no. S1 (2018): 134–160.
  • September 2021
  • Article

Network Interconnectivity and Entry into Platform Markets

By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti
Digital technologies have led to the emergence of many platforms in our economy today. In certain platform networks, buyers in one market purchase services from providers in many other markets, whereas in others, buyers primarily purchase services from providers within... View Details
Keywords: Network Interconnectivity; Platform Competition; Market Entry; Networks; Digital Platforms; Competition; Market Entry and Exit
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Zhu, Feng, Xinxin Li, Ehsan Valavi, and Marco Iansiti. "Network Interconnectivity and Entry into Platform Markets." Information Systems Research 32, no. 3 (September 2021): 1009–1024.
  • December 2015 (Revised July 2020)
  • Technical Note

Some Strategy Ingredients: Scale, Learning, and Market Structure

By: Eric Van den Steen
This note introduces students to some economic concepts and ideas that are important ingredients for strategy, such as scale, learning, and the effects of market structure on competition. The note approaches these ideas really from a strategy perspective with a focus... View Details
Keywords: Scale; Market Structure; Strategy; Markets; Learning
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Van den Steen, Eric. "Some Strategy Ingredients: Scale, Learning, and Market Structure." Harvard Business School Technical Note 716-439, December 2015. (Revised July 2020.)
  • January 2019 (Revised December 2020)
  • Module Note

Market Attractiveness

By: Ashish Nanda
As a strategist, you must understand and calibrate the environment in which your organization operates. How generous or challenging is the environment? What forces drive the munificence or sparseness of your environment? How are those forces changing, and what is their... View Details
Keywords: Market Attractiveness; Markets; Situation or Environment; Strategy
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Nanda, Ashish. "Market Attractiveness." Harvard Business School Module Note 719-467, January 2019. (Revised December 2020.)
  • 2003
  • Chapter

Training and Developing Cultural Intelligence

By: J. S. Tan and Roy Y.J. Chua
Keywords: Culture; Cross-Cultural and Cross-Border Issues; Training; Learning
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Tan, J. S., and Roy Y.J. Chua. "Training and Developing Cultural Intelligence." In Cultural Intelligence: Individual Unteractions across Cultures, edited by P. C. Earley and S. Ang. CA: Stanford University Press, 2003.
  • 18 Jul 2023
  • Interview

Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More

By: Jeffrey F. Rayport and Doug Levin
This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details
Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation
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"Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More." Lessons from a Startup Life (podcast), July 18, 2023.
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