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- All HBS Web (992)
- Faculty Publications (177)
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- 01 Oct 1997
- News
After 27 Years at HBS, Shapiro Shifts Professional Focus
Shapiro taught a wide variety of MBA courses, among them Industrial Marketing, Sales Management, Creative Marketing Strategy, and Integrated Product Line Management. He also taught in many Executive... View Details
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
pop-up ads on most sites. Instead, its “immersive” advertising was more like the product placements common to television and movies — sponsors’ products or messages appear in the context of the site’s games... View Details
- 01 Apr 1997
- News
Manager's Notebook
and improved' attributes won't be valuable to customers forever. They should therefore be aware of how the basis of competition in their industries might be changing and preempt the commoditization of their products by finding View Details
Keywords: Judith Ross
- 13 Sep 2019
- News
Hollywood Ending
the best of Silicon Valley’s tech talent to reimagine the delivery with Hollywood’s creatives to make the sizzle. “I have half of that equation,” Katzenberg says. Although Whitman completed his picture, he figured there was no way she... View Details
- 25 Feb 2020
- News
The Influence of Geography on Work and Innovation
research and development centers fostered more patents than those who had not crossed borders. Since then, the geography of work and innovation has been the focus of his research. These days, Choudhury, the Lumry Family Associate Professor of Business Administration,... View Details
Keywords: April White
- 01 Dec 2014
- News
Creating the Shopping Experience of the Future
my daughter’s opinion. I call her up, and she can see through my eyes what I’m seeing,” says Ross. “The uses are endless. It’s really as creative as you are. Where Glass becomes magical is when you get to see things in a new way.” But... View Details
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
manage my team? What is constantly changing in the environment? And how can I have a greater impact? Unlocking Creativity by Michael Roberto (MBA 1995; DBA 2000) Wiley Roberto explores the creative process... View Details
- 01 Feb 1999
- News
Short Takes
Bulletin. In her working paper, "Psychological Safety and Learning Behavior in Work Teams," Edmondson presents field research she conducted at Office Design Incorporated (ODI), a midwestern manufacturer of office systems and furniture known for its innovative View Details
Keywords: Judith A. Ross
- 22 Sep 2015
- News
Getting New Ideas off the Ground
perspective, the great opportunity is to build products that delight people across the globe, but also to create jobs and opportunities for people to explore their creativity and change other people's lives.... View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
image by Edmon de Haro So you have an idea for a new business, product, or service. What are you going to call it? As any cash-strapped entrepreneur, product manager, or “creative” will tell you, that decision can be critical when it... View Details
Keywords: Julia Hanna
- 06 Jul 2015
- News
Lights! Camera... Market!
our marketing program was very much in line with what we do in product development.” The plan, then, became to look at how Terra could best support the making of the film, without interfering with the View Details
- 07 Aug 2019
- News
Step Right In
confusing? It is. Fortunately, TechCrunch sent a writer to the MoFE pop-up in New York’s SoHo neighborhood recently to try it out. As TechCrunch explains it, Askaryan was a product manager at Bridgewater Associates but had long been... View Details
- 01 Apr 1997
- News
The Businesslike Gourmet: Karen Page on America's Foodservice Industry
Karen Page (MBA '89) is a consultant to Fortune 500 food companies in marketing strategy, culinary trends, and new product development. With her husband, Andrew Dornenburg, a professional chef, she has written the award-winning Becoming a... View Details
- 01 Mar 2006
- News
Fast Lane to Country Lane
furniture, it worked out perfectly,” says Lackley. “Mark’s the idea guy, and I’m the businessperson.” Lackley left Open Market before her wedding and began to help Mark with selling commissioned pieces of furniture. She briefly returned to the start-up world, leading... View Details
- 01 Oct 2001
- News
Jeffery E. Sagansky: That's Entertainment
his MBA, Sagansky spent a year as an analyst at CBS in New York before heading to the West Coast, where he worked at NBC and then with an independent production company. In 1982, he found himself back at NBC's Burbank facility, in charge... View Details
- 01 Mar 2013
- News
Alumni News | Bookshelf
products were that easy. It's not, as is made abundantly clear by authors Scott Anthony (MBA 2001) and David Duncan, a Harvard PhD, both of management consultancy Innosight. Their point: Success over time requires continual innovation,... View Details
- 01 Mar 2007
- News
The Joy of Work
services, or business initiatives in the chemicals, technology, and consumer products industries. Amabile is working on a book based on the data from the ten-year study, which includes questionnaires, interviews, independent View Details
- 30 Sep 2024
- News
The Making of a Streaming Sensation
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
- 01 Mar 2022
- News
2022 Alumni Achievement Awards Announced
Harvard Business School has announced the recipients of the 2022 Alumni Achievement Award: Patricia C. “Tosh” Barron (MBA 1972) Former President, Engineering Systems; Former President, Office Products Division, Xerox Corporation Salman A.... View Details
- 01 Mar 2006
- News
The Producers
don’t read the script or look at the director’s work when they’re deciding whether or not to fund a film,” says Mankoff. “We’ll do those things. If a project makes sense from a creative point of view, we can ostensibly take on a bit more... View Details