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      Creative ProcessRemove Creative Process →

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      • March 2006
      • Case

      The Whitesides Lab

      By: H. Kent Bowen and Francesca Gino
      A significant part of the long-term economic growth in developed economies depends on the translation of scientific research into new products and processes. Focuses on the front end of this value creation stream. The laboratory of George Whitesides has a 30-year... View Details
      Keywords: Research; Performance Productivity; Economic Growth; Infrastructure; Creativity; Groups and Teams; Value Creation; Factories, Labs, and Plants; Leadership; Resource Allocation
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      Bowen, H. Kent, and Francesca Gino. "The Whitesides Lab." Harvard Business School Case 606-064, March 2006.
      • October 2005 (Revised September 2006)
      • Case

      Sapient Corporation (Abridged)

      By: Rakesh Khurana and Joel Podolny
      Describes the start-up, growth, organizational design, and operations over the first 10 years of a professional services firm. Focuses on the creative use of organizational purpose and values as an integral part of strategy and alignment of organizational activities. View Details
      Keywords: Leadership; Organizational Culture; Change Management; Human Resources; Entrepreneurship; Growth and Development Strategy; Business Growth and Maturation; Operations; Business Processes; Management Analysis, Tools, and Techniques; Service Industry
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      Khurana, Rakesh, and Joel Podolny. "Sapient Corporation (Abridged)." Harvard Business School Case 406-058, October 2005. (Revised September 2006.)
      • January 2005 (Revised August 2006)
      • Case

      Lean Forward Media

      By: Teresa M. Amabile and Victoria Winston
      Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details
      Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity
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      Amabile, Teresa M., and Victoria Winston. "Lean Forward Media." Harvard Business School Case 805-063, January 2005. (Revised August 2006.)
      • August 2004 (Revised February 2006)
      • Case

      Marketing James Patterson

      By: John A. Deighton
      Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
      Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
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      Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
      • September 2003 (Revised November 2005)
      • Case

      Best Buy Co., Inc. (A): An Innovator's Journey

      By: Dorothy A. Leonard and Brian DeLacey
      The CEO of Best Buy, a hugely successful retailing company, has hired consulting firm Strategos to imbue the company with an improved innovative capability. The six-month program of experimental learning yields new business ideas and also trains Best Buy employees as... View Details
      Keywords: Innovation and Management; Innovation Strategy; Management Teams; Creativity; Adoption; Organizational Change and Adaptation; Employees; Learning; Training; Programs; Retail Industry; United States
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      Leonard, Dorothy A., and Brian DeLacey. "Best Buy Co., Inc. (A): An Innovator's Journey." Harvard Business School Case 604-043, September 2003. (Revised November 2005.)
      • February 2003 (Revised July 2005)
      • Case

      British Broadcasting Corporation (B): Making it Happen

      By: Rosabeth M. Kanter and Douglas A Raymond
      Greg Dyke, the new director general of the British Broadcasting Corp. (BBC), has launched an ambitious change program, called Making It Happen, with the objective of unlocking creativity, building a sense of common purpose, and encouraging collaboration throughout the... View Details
      Keywords: Change Management; Media; Organizational Change and Adaptation; Organizational Culture; Leadership Development; Competition; Creativity; Relationships; Media and Broadcasting Industry; United Kingdom
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      Kanter, Rosabeth M., and Douglas A Raymond. "British Broadcasting Corporation (B): Making it Happen." Harvard Business School Case 303-076, February 2003. (Revised July 2005.)
      • August 2002
      • Article

      Creativity Under the Gun

      By: Teresa Amabile, Constance N. Hadley and Steven J. Kramer
      If you're like most managers, you've worked with people who swear they do their most creative work under tight deadlines. You may use pressure as a management technique, believing it will spur people on to great leaps of insight. You may even manage yourself this way.... View Details
      Keywords: Creativity; Innovation and Invention; Time Management; Working Conditions; Performance Evaluation
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      Amabile, Teresa, Constance N. Hadley, and Steven J. Kramer. "Creativity Under the Gun." Special Issue on The Innovative Enterprise: Turning Ideas into Profits. Harvard Business Review 80, no. 8 (August 2002): 52–61.
      • June 2000 (Revised October 2017)
      • Case

      IDEO

      By: Stefan Thomke and Ashok Nimgade
      Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details
      Keywords: Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware
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      Thomke, Stefan, and Ashok Nimgade. "IDEO." Harvard Business School Case 600-143, June 2000. (Revised October 2017.)
      • 2001
      • Article

      From Guilford to Creative Synergy: Opening the Black Box of Team Level Creativity

      By: T. R. Kurtzberg and T. M. Amabile
      Previous research, from Guilford's founding tradition to more modern research on individual creativity and general group processes, falls short of adequately describing team-level creativity. Alhough researchers have addressed brainstorming in groups with mixed... View Details
      Keywords: Creativity; Groups and Teams; Theory; Research; Organizational Culture
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      Kurtzberg, T. R., and T. M. Amabile. "From Guilford to Creative Synergy: Opening the Black Box of Team Level Creativity." Special Issue on Commemorating Guilford's 1950 Presidential Address Creativity Research Journal 13, nos. 3/4 (2001).
      • December 1999
      • Article

      Changes in the Work Environment for Creativity during Downsizing

      By: T. M. Amabile and Regina Conti
      This study examined the work environment for creativity at a large high-technology firm before, during, and after a major downsizing. Creativity and most creativity-supporting aspects of the perceived work environment declined significantly during the downsizing but... View Details
      Keywords: Organizational Culture; Situation or Environment; Creativity; Resignation and Termination; Employees; Business or Company Management; Motivation and Incentives; Management Practices and Processes; Crisis Management; Groups and Teams; Communication; Announcements; Interpersonal Communication
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      Amabile, T. M., and Regina Conti. "Changes in the Work Environment for Creativity during Downsizing." Academy of Management Journal 42, no. 6 (December 1999): 630–640.
      • September 1998 (Revised May 1999)
      • Case

      Arnold Communications

      By: Teresa M. Amabile and Jeremiah Weinstock
      The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details
      Keywords: Management Practices and Processes; Creativity; Entrepreneurship; Advertising; Business Processes; Brands and Branding; Growth and Development Strategy; Advertising Industry
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      Amabile, Teresa M., and Jeremiah Weinstock. "Arnold Communications." Harvard Business School Case 899-083, September 1998. (Revised May 1999.)
      • September–October 1998
      • Article

      How to Kill Creativity

      By: T. M. Amabile
      The article addresses the topic of business creativity, its benefits, and how managers can inspire it. The author's research shows that it is possible to develop the best of both worlds: organizations in which business imperatives are attended to and creativity... View Details
      Keywords: Creativity; Situation or Environment; Motivation and Incentives; Organizational Culture; Management Practices and Processes
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      Amabile, T. M. "How to Kill Creativity." Harvard Business Review 76, no. 5 (September–October 1998): 76–87.
      • 1998
      • Article

      Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance

      By: J. Ruscio, D. M. Whitney and T. M. Amabile
      This study set out to identify specific task behaviors that predict observable product creativity in three domains and to identify which of those behaviors mediate the well-established link between intrinsic motivation and creativity. One-hundred fifty-one... View Details
      Keywords: Creativity; Cognition and Thinking; Behavior
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      Ruscio, J., D. M. Whitney, and T. M. Amabile. "Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance." Creativity Research Journal 11, no. 3 (1998): 243–263.
      • February 1996
      • Background Note

      Managing for Creativity

      By: Teresa M. Amabile
      Organizational stimulants and obstacles to creativity are summarized. The management tasks of supporting creativity and encouraging innovation are described as a delicate balance between over-control and chaos. A technology used to assess the climate for creativity is... View Details
      Keywords: Innovation and Invention; Management Practices and Processes; Organizational Culture; Creativity; Motivation and Incentives; Technology
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      Amabile, Teresa M. "Managing for Creativity." Harvard Business School Background Note 396-271, February 1996.
      • July 1995 (Revised December 1996)
      • Background Note

      Process of Creative Destruction, The: Business Transformation

      By: Richard L. Nolan
      Keywords: Creativity; Transformation
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      Nolan, Richard L. "Process of Creative Destruction, The: Business Transformation." Harvard Business School Background Note 196-018, July 1995. (Revised December 1996.)
      • 01 Apr 1995
      • Conference Presentation

      Exploratory Analysis of the Creative Process in Problem Solving

      By: J. Ruscio, Teresa M. Amabile and D. Whitney
      Keywords: Creativity; Cognition and Thinking
      Citation
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      Ruscio, J., Teresa M. Amabile, and D. Whitney. "Exploratory Analysis of the Creative Process in Problem Solving." , Boston, MA, April 01, 1995.
      • 1995
      • Book

      Creative Destruction: A Six-Step Process for Transforming the Organization

      By: R. L. Nolan and D. C. Croson
      Keywords: Organizational Change and Adaptation; Transformation
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      Nolan, R. L., and D. C. Croson. Creative Destruction: A Six-Step Process for Transforming the Organization. Boston: Harvard Business School Press, 1995.
      • June 1994 (Revised September 1994)
      • Background Note

      Commercializing Technology: Imaginative Understanding of User Needs

      By: Dorothy A. Leonard
      The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
      Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
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      Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
      • Research Summary

      3D Negotiaton

      By: James K. Sebenius

      In articles and books, often with David Lax, I have been developing a broad approach to effective negotiation that encompasses three "dimensions." In this "3D" approach, our first dimension — "tactics"-- is the most familiar territory. Tactics are the persuasive... View Details

      • Research Summary

      Creativity and Innovation

      By: Teresa M. Amabile

      Starting in 2016, I undertook several new projects on creativity and innovation. The first, a revision of my 1988 componential theory of creativity and innovation, was coauthored with Michael Pratt (Boston College) and published in Research in Organizational... View Details

      Keywords: Creativity; Innovation
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