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May 2018 (Revised February 2020)
Case

Jason Blum's Blumhouse Productions

By: Anita Elberse

In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget... View Details

July 2016 (Revised June 2019)
Case

Hamilton: An American Musical

By: Anita Elberse and Jennifer Schoppe

In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details

Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States

Article

Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood

By: Hong Luo and Laurina Zhang

Social movements have the potential to effect change in firm decision-making. In this paper, we examine whether the #MeToo movement, spurred by the Harvey Weinstein scandal, led to changes in the likelihood of Hollywood producers working with female writers on new... View Details

Keywords: Gender Inequality; Social Movement; Scandal; Creative Industries; Project Selection; Gender; Equality and Inequality; Social Issues; Film Entertainment; Projects; Change

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October 2017
Case

LeBron James: Building a Hollywood Empire

By: Anita Elberse

It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television... View Details

October 2016 (Revised February 2020)
Case

Dwayne 'The Rock' Johnson

By: Anita Elberse

In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details

2022
Working Paper

Gender Inequality and the Direction of Ideas: Evidence from the Weinstein Scandal and #MeToo

By: Hong Luo and Laurina Zhang

How do the Harvey Weinstein scandal and #MeToo affect women’s likelihood of working in male-dominated domains and the types of ideas developed in Hollywood? To discern these events’ impact, we exploit the variation in whether a producer previously collaborated with... View Details

Keywords: Gender Inequality; Gender Segregation; Social Movement; Direction Of Innovation; Creative Industries; Gender; Equality and Inequality; Social Issues; Creativity; Film Entertainment

June 2015
Case

Beacon Group of Hong Kong: Finding Light in the Shadow Education Industry

By: Christopher Marquis, Qi Li and Guy Leung

After more than 25 years of operation, Beacon Group had grown from having 3 small classrooms on the fourth floor of a commercial building, to a network of 21 centers across Hong Kong with over 60,000 students enrolled per year. The key long-term challenge for the... View Details

Keywords: Online Education; Education; Tutoring; Incentives; Hong Kong; Motivation and Incentives; Internet and the Web; Family Business; Education Industry; Hong Kong

September 2016 (Revised April 2020)
Case

Dwyane Wade

By: Anita Elberse and Jennifer Schoppe

In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details

Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; China

April 2016 (Revised March 2019)
Case

Moleskine (A)

By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu

Describes the founding and growth challenges facing Moleskine, an Italian-based consumer products company known for its oilcloth-covered notebooks once used by Ernest Hemingway and Vincent van Gogh. CEO Arrigo Berni and co-founder Maria Sebregondi aim to transform the... View Details

Keywords: Creative Industries; Brand Building; Digital Innovation; Digital Services And Strategy; Process Improvement; Culture; Identity Construction; Innovation; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Organizational Culture; Innovation Strategy; Consumer Products Industry

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

stable demand and pricing for both restaurants and the supply chain. Voices of hope The restaurant industry has been long marked by creativity and resiliency, intrinsic to restaurant operators’ DNA.... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

July 2018
Case

LIXIL Group Corporation: Building a New Company in an Old Industry

By: Boris Groysberg and Akiko Kanno

In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan.... View Details

Keywords: Turnaround; Leadership And Change Management; Consolidation; Change Management; Leadership; Global Strategy; Business Model; Consumer Products Industry; Consumer Products Industry; Japan

2021
Article

Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era

By: Alvin J. Silk and Ernst R. Berndt

The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details

Keywords: Industry Evolution; Advertising; Spending; Measurement and Metrics; Mathematical Methods; Media; Advertising Industry; United States

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July 2016
Case

Spotify

By: Anita Elberse and Alexandre de Pfyffer

In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details

Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry

25 Sep 2000
Research & Ideas

More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry

a manageable set of objectives. The design rules ensure that the results of this division of labor can be reassembled into a functioning, improved—and improvable—whole. What's more, the value of both the parts and the whole continually increases. All this is at the... View Details

Keywords: by Staff; Computer; Consumer Products; Technology

2012
Article

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk

This study investigates the extent to which U.S. advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that use of an in-house advertising agency is... View Details

Keywords: Advertisers; In-house Advertising; Inter-industry Variation; Internalization; Scale Economies; Transaction Costs; Vertical Integration; Advertising Costs; Creative Industries; Marketing Strategy; Advertising Industry; Europe; North and Central America

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown offers some words of wisdom: You first need to be able to discern what’s beautiful. “Aesthetics cannot be outsourced to the creative department; it has to start with the leader,” says Brown, a senior lecturer at Harvard... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

January 2015 (Revised April 2018)
Case

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek, Sang-Hoon Kim and Michael Norris

Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details

Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea

October – November 1995
Article

Compaq: Souzou-teki Hakai ni yoru Market Leader e no Henshin (Turning Compaq Around to Become a Market Leader through Creative Destruction)

By: Hirotaka Takeuchi

Keywords: Markets; Leadership; Creativity; Computer Industry

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March 2020
Case

Minneapolis Star Tribune

By: Joseph L. Bower, Elizabeth Hansen and Michael Norris

In the summer of 2019, Mike Klingensmith, CEO of the Minneapolis Star Tribune, the Twin Cities metro region’s largest newspaper, reviewed subscription trends and plans for future experimentation. The newspaper industry across the U.S. had suffered a steep decline for... View Details

Keywords: Financial Performance; Industry Evolution; Business Earnings; Organizational Change and Adaptation; Strategic Planning; Journalism and News Industry; Minnesota

May 2016 (Revised November 2018)
Supplement

Moleskine (B)

By: Ryan Raffaelli, Raffaella Sadun and Kathy Qu

This case discusses the decisions and outcomes of CEO Arrigo Berni and founder Maria Sebregondi that the Moleskine (A) case laid out. View Details

Keywords: Creative Industries; Brand Building; Digital Innovation; Digital Services And Strategy; Process Improvement; Organization Change And Adaptation; Culture; Identity Construction; Growth and Development Strategy; Leadership; Organizational Change and Adaptation; Technological Innovation; Creativity; Brands and Branding; Consumer Products Industry

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