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Show Results For
- All HBS Web
(1,934)
- People (12)
- News (712)
- Research (722)
- Events (2)
- Multimedia (12)
- Faculty Publications (151)
- 25 Apr 2014
- News
Creation of parks connects people to nature and each other
are some of our most important clients," says Rogers. "The Trust for Public Land has a people-focused mission, to protect the places or create the parks where people can connect to nature and each other," he... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
when it's too late. Others entertain too much, failing to connect the entertainment parts effectively to the brand. If the balance is off, Teixeira says, entertainment competes with brand awareness and reduces purchase intent. But when... View Details
- May 2006 (Revised July 2007)
- Case
Creating Meaning for the Customer: The Case of GMACI
Excellence in exploiting customer information and leveraging its affiliation to the GM group are among the strategic options that GMAC Insurance CEO Gary Kusumi is considering. GMAC Insurance, the wholly-owned auto insurance subsidiary of General Motors, formed through... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Knowledge Use and Leverage; Strategy; Auto Industry; Insurance Industry
Martinez-Jerez, Francisco de Asis, Nathan Mangum, and Joshua Bellin. "Creating Meaning for the Customer: The Case of GMACI." Harvard Business School Case 106-073, May 2006. (Revised July 2007.)
- 04 May 2015
- News
Alumni in Paris Connect Around a ‘Vision’ for the New HBS
strive to embody the mission of the School to ‘make a difference in the world’.” As part of the Campaign, the School has created a website that enables HBS alumni to connect with one other based on a wide... View Details
- 24 Feb 2015
- News
Florida Alumni Connect Around a ‘Vision’ for the New HBS
embody the mission of the School to ‘make a difference in the world’.” As part of the Campaign, the School has created a website that enables HBS alumni to connect with one other based on a wide range of... View Details
- 10 Oct 2014
- News
Chicago Alumni Connect Around a ‘Vision’ for the New HBS
the next generation of leaders at the School—to better connect alumni with each other and with HBS in powerful ways as a School, as a community, and as individuals, as we strive to embody the mission of the School to ‘make a difference in... View Details
Keywords: HBS Campaign
- 03 Nov 2022
- Blog Post
Introducing the Creating Emerging Markets Sustainability Series
Introducing the Creating Emerging Markets Sustainability Series Cover image features Prof. Geoffrey Jones (left) and Prof. Tarun Khanna (right). The Business and Environment Initiative is excited to bring our readers the sustainability... View Details
- Web
Creating Brand Value - Course Catalog
HBS Course Catalog Creating Brand Value Course Number 1925 Assistant Professor Julian de Freitas Spring; Q3; 1.5 credits 14 Sessions Exam Career Focus: This course is designed for students who plan to create, unlock, or invest in value... View Details
- 2020
- Book
China and Europe on the New Silk Road: Connecting Universities Across Eurasia
By: Marijk C. van der Wende, William C. Kirby, Nian Cai Liu and Simon Marginson
The global order, based on international governance and multilateral trade mechanisms in the aftermath of the Second World War, is changing rapidly and creating waves of uncertainty. This is especially true in higher education, a field increasingly built on... View Details
van der Wende, Marijk C., William C. Kirby, Nian Cai Liu, and Simon Marginson, eds. China and Europe on the New Silk Road: Connecting Universities Across Eurasia. Oxford University Press, 2020.
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
After creating a sample from Yelp's site, Luca's team compared their restaurant ratings to Yelp's and found that their ratings differed significantly. "A conservative finding is that roughly 25 to 27 percent of restaurants are more than... View Details
- 11 May 2015
- News
Washington, DC Alumni Connect Around a ‘Vision’ for the New HBS
the School to ‘make a difference in the world’.” As part of the Campaign, the School has created a website that enables HBS alumni to connect with one other based on a wide range of personal and professional... View Details
- 24 Nov 2014
- News
New York Alumni Connect Around a 'Vision' for the New HBS
individuals, as we strive to embody the mission of the School to ‘make a difference in the world’.” As part of the Campaign, the School has created a new website that enables HBS alumni to connect with one... View Details
- 20 May 2022
- Blog Post
Nucleate Eco: Connecting Aspiring MBA Entrepreneurs with Cutting Edge Climate Research
across the nation, to create a cohort. Then over the spring give them mentorship, workshops, and resources they need to create a functioning company. The dream is that by the end of the program, the teams we... View Details
- September 2012
- Article
Vicarious Dishonesty: When Psychological Closeness Creates Distance from One's Moral Compass
By: F. Gino and A. Galinsky
In four studies employing multiple manipulations of psychological closeness, we found that feeling connected to another individual who engages in selfish or dishonest behavior leads people to vicariously justify the actions of this individual and to behave more... View Details
Gino, F., and A. Galinsky. "Vicarious Dishonesty: When Psychological Closeness Creates Distance from One's Moral Compass." Organizational Behavior and Human Decision Processes 119, no. 1 (September 2012): 15–26.
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
Behavior unit at Harvard Business School. "Successful companies may be able to reposition a 'dying' technology by redefining its identity and value for the customer." Raffaelli details his research in the paper Technology Re-Emergence: View Details
- Web
Creating Shared Value - Institute For Strategy And Competitiveness
HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases Creating Shared Value Capitalism is suffering from a... View Details
- 08 Feb 2016
- News
Alumni in Mexico City Connect Around a ‘Vision’ for the New HBS
in the world’.” As part of the Campaign, the School has created a website that enables HBS alumni to connect with one other based on a wide range of personal and professional interests. The website includes... View Details
- 05 May 2015
- News
Alumni in London Connect Around a ‘Vision’ for the New HBS
School—to better connect alumni with each other and with HBS in powerful ways as a School, as a community, and as individuals, as we strive to embody the mission of the School to ‘make a difference in the world’.” As part of the Campaign,... View Details
- 12 Feb 2016
- News
Creating Common Ground in Communities of Conflict
the concept for the Dreamfly allowed her to leave her homeland roots and return to HBS, where she was greeted with enthusiasm and support for the idea. “I somehow felt authentic being there. The HBS experience felt more real, that I could be more myself,” she says. She... View Details
Keywords: Jill Radsken
- Web
Creating a Candidate-Centered Recruiting Process - Recruiting
Insights & Advice 16 Sep 2024 Creating a Candidate-Centered Recruiting Process Becca Carnahan Author HBS Team tag All Industries All Locations Diversity, Inclusion, & Belonging Recruiting Advice Looking around a Harvard Business School... View Details