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  • 04 Sep 2019
  • News

Giving Live Sports Another Dimension

scavenger hunts—think Pokémon Go—and track down virtual badges to win prizes. The possibilities for advertising and marketing are endless. Point your phone at an ad and get a virtual coupon for 10 percent off at the concession stands;... View Details
  • 09 Nov 2015
  • Research & Ideas

These Employers Pay Higher Salaries than Necessary

to get them in the door, and then raising prices later. Think of visiting a restaurant you might not otherwise have visited because you have a coupon for a half-price meal. “The difference in a peer-to-peer market is that even though the... View Details
Keywords: by Michael Blanding; Employment; Technology; Computer
  • 23 Aug 2004
  • Research & Ideas

New Challenges for Long-Term Investors

of time, the safe strategy is to invest in long-term coupon bonds (or annuities), not cash. There is catch with this, though. Standard annuities and Treasury bonds pay fixed coupons, and inflation can seriously erode the purchasing power... View Details
Keywords: by Ann Cullen
  • 03 Jun 2014
  • First Look

First Look: June 3

the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were considering signing a deal with Groupon, the online coupon firm, to see if a Groupon deal would... View Details
Keywords: Sean Silverthorne
  • 25 Mar 2021
  • Research & Ideas

Steer Clear of the Blind Spots That Derail Experiments

more questions about the outcome. Alibaba, for example, set out a few years ago to test whether coupons nudged shoppers to buy items they had left in their digital carts. Executives found that these incentives didn’t boost sales, but... View Details
Keywords: by Danielle Kost
  • 19 Feb 2013
  • First Look

First Look: Feb. 19

receiving JCP Cash coupons and circulars advertising the week's specials, were slow to embrace the new pricing format and began leaving the retailer in droves. Under enormous pressure to turn things around as the all-important... View Details
Keywords: Sean Silverthorne
  • 29 Oct 2000
  • Research & Ideas

The Entrepreneurial Venture: A Conversation

customers on Valentine's Day, so we decided to offer the best customer service ever. We called every single customer and explained that our reshipment would be late. We sent a follow-up letter of apology from me and included a discount View Details
Keywords: by Susan Young
  • 21 Mar 2004
  • Research & Ideas

Loyalty: Don’t Give Away the Store

argument is slightly different. What's happening there is you have an infrequently purchased good. My sense is that when Talbots send you a coupon for $25, it is effectively increasing your trip frequency. It gives you a reason to go to... View Details
Keywords: by Manda Salls; Consumer Products; Retail
  • 01 Oct 2000
  • News

The Entrepreneurial Venture

going to have some very disappointed customers on Valentine's Day, so we decided to offer the best customer service ever. We called every single customer and explained that our reshipment would be late. We sent a follow-up letter of apology from me and included a... View Details
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

easy to compare online, discount coupons and codes have high uptake, and sellers often bear the cost of shipping products to buyers. In addition to these factors, online selling precludes many methods of price discrimination exercised in... View Details
Keywords: Dina Gerdeman
  • 14 Jan 2014
  • First Look

First Look: January 14

Cash coupons and circulars advertising the week's specials, were slow to embrace the new pricing format and began leaving the retailer in droves. Under enormous pressure to turn things around as the all-important back-to-school and... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

exposure is not much of an issue. A convertible bond can be viewed as a simple coupon paying corporate bond plus a conversion option. A bond pricing model discounts the promised payments at a rate that compensates for time, risk, and... View Details
Keywords: Martha Lagace