Publications

14 Oct 2014
First Look

First Look: October 14

Review Making Charity Pay By: Norton, Michael I., and Jill Avery Abstract—Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches... View Details

Keywords: Sean Silverthorne

February 2006 (Revised October 2006)
Case

The Children's Investment Fund, 2005

By: Randolph B. Cohen and Joshua B. Sandbulte

TCI, The Children's Investment Fund, is a London-based hedge fund. The firm donates a significant fraction of the fees it earns to a charitable foundation. In 2005, TCI took a large stake in Deutsche Borse, the stock exchange in Frankfurt. Its battle with management... View Details

Keywords: Value Creation; Financial Markets; Investment Activism; Philanthropy and Charitable Giving; Financial Services Industry; London; Germany

07 Jun 2011
First Look

First Look: June 7

discretion. Corporate philanthropy is our setting to study how a differentiated structural element, the corporate foundation, constrains the influence of individual senior... View Details

Keywords: Sean Silverthorne

20 Oct 2009
First Look

First Look: October 20

state-of-the-art of stakeholder marketing. Examples of many pioneering companies, Starbucks, Dell, Staples, Muji, and several others, are included in the discussion to illustrate the key propositions presented. Cases & Course MaterialsAcumen Fund: Measurement in... View Details

Keywords: Martha Lagace

2013
Working Paper

Non-Standard Matches and Charitable Giving

By: Michael Sanders, Sarah Smith and Michael I. Norton

Many organisations, including corporations and governments, wish to encourage charitable giving, and offer incentives for their employees, customers and citizens to do so. The most common of these incentives is a match rate, where the organisation agrees to pay, for... View Details

Keywords: Motivation and Incentives; Organizational Culture; Philanthropy and Charitable Giving

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04 Apr 2023
Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details

Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology

March 2023
Article

Giving-by-proxy Triggers Subsequent Charitable Behavior

By: Samantha Kassirer, Jillian J. Jordan and Maryam Kouchaki

How can we foster habits of charitable giving? Here, we investigate the potential power of giving-by-proxy experiences, drawing inspiration from a growing trend in marketing and corporate social responsibility contexts in which organizations make charitable... View Details

Keywords: Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Behavior

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March 2009 (Revised July 2014)
Case

PNC Financial: Grow Up Great (A)

By: Christopher Marquis, V. Kasturi Rangan and Alison Comings

In 2003, PNC Financial focused its corporate citizenship and philanthropic resources on a ten-year, $100 million investment in early childhood education called PNC Grow Up Great. The case tracks the origination of Grow Up Great, how it was developed and implemented... View Details

Keywords: Early Childhood Education; Philanthropy and Charitable Giving; Leadership; Brands and Branding; Corporate Social Responsibility and Impact; Organizational Structure; Business and Community Relations

September 2006 (Revised December 2007)
Case

Go Red For Women: Raising Heart Health Awareness

By: V. Kasturi Rangan and Marie Bell

In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details

Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks

14 Jun 2010
Research & Ideas

The Hard Work of Measuring Social Impact

Quantifying performance and measuring results are no longer the sole domain of for-profit enterprises. Today, many nonprofit organizations also find themselves on the hot seat—not with stockholders but with donors who expect similar levels of accountability to show how... View Details

Keywords: by Julia Hanna

17 Apr 2012
First Look

First Look: April 17

theatre and coordinate the independent efforts from across the three theatres. Our perspective is a marked departure from the Shared Value framework, in that we embrace the inherent value of corporate View Details

Keywords: Carmen Nobel

22 Jan 2013
First Look

First Look: Jan. 22

gains from increasing one's reservation wage are larger than either those that people expect or those predicted by models in which job offers are stationary. Download the paper: http://papers.nber.org/papers/w18638 Punctuated Generosity: How Mega-events and Natural... View Details

Keywords: Sean Silverthorne

09 Jul 2010
Working Paper Summaries

The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance

Keywords: by Alnoor Ebrahim & V. Kasturi Rangan

September 2017 (Revised February 2018)
Case

Becton Dickinson: Global Health Strategy

By: Mark R. Kramer and Sarah Mehta

Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details

Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East