Publications

17 Aug 2015
News

Who Is Boss In The Sharing Economy?

29 Jun 2010
News

Google Alters China Access In Bid To Keep License

Article

Whites See Racism as a Zero-Sum Game That They Are Now Losing

By: Michael I. Norton and Samuel R. Sommers

Although some have heralded recent political and cultural developments as signaling the arrival of a post-racial era in America, several legal and social controversies regarding "reverse racism" highlight Whites' increasing concern about anti-White bias. We show that... View Details

Keywords: Racism; Zero-sum Game; Bias; Affirmative Action; Prejudice and Bias; Race; Social Issues; United States

03 Mar 2013
News

Martha Stewart, Macy's and the Meaning of 'Store'

September 2002 (Revised January 2003)
Case

A-Rod: Signing the Best Player in Baseball

By: Randolph B. Cohen

This case analyzes a large investment decision considered by the Texas Rangers in 2000: whether to spend $252 million for the services of shortstop Alex Rodriguez. The signing was probably the most controversial sports contract of the past decade. View Details

Keywords: Selection and Staffing; Investment; Sports; Brands and Branding; Sports Industry

February 2018 (Revised October 2019)
Technical Note

The Art and Science of Brand Valuation

By: Jill Avery

Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details

22 Feb 2019
News

The Right and Wrong Way to Do ‘CEO Activism’

26 Feb 2020
News

The Future of Movie Theaters, and Radical Salary Transparency

May 2009 (Revised November 2009)
Case

Ralph Nader: When Purpose and Legacy Collide

By: Nitin Nohria and Umaimah Mendhro

This case tells the story of Ralph Nader's leadership, from his success as a crusader for consumer interests and active public participation in the political process to his controversial campaigns for the U.S. presidency. View Details

Keywords: Values and Beliefs; Government and Politics; Leadership; Personal Development and Career; Reputation; Public Opinion; Public Administration Industry

Find at Harvard

Research Summary

Overview

By: Michael W. Toffel

My research examines how companies manage environmental issues, occupational safety, and working conditions in global supply chains. More recently, I have also begun researching the drivers and implications of CEO activism, where organizational leaders speak out on... View Details

2021
Working Paper

CEO Activism, Consumer Polarization, and Firm Performance

By: Young Hou and Christopher W. Poliquin

CEOs are increasingly engaging in activism on controversial social and political issues that do not directly affect their businesses. Simultaneously, the general public is increasingly polarized. We examine how CEO support for gun control after two mass shootings... View Details

Keywords: CEO Activism; Guns; Polarization; Non-market Strategy; Social Issues; Leadership; Consumer Behavior; Performance

Read Now

October 2007 (Revised March 2008)
Case

Dove: Evolution of a Brand

By: John A. Deighton

Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details

Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry

06 Jul 2018
News

CEO Activism Will Only Get More Ubiquitous

2014
Working Paper

Pay Harmony: Peer Comparison and Executive Compensation

By: Claudine Gartenberg and Julie Wulf

This study suggests that peer comparison affects both wage setting and productivity within firms. We report three changes in division manager compensation following a 1991–1992 controversy over executive pay. We argue that this controversy increased wage comparisons... View Details

Keywords: Pay-for-Performance; Internal Labor Markets; Peer Comparison; Firm Geography; Behavior; Executive Compensation; Policy

SSRN

Read Now

April 2008 (Revised August 2008)
Supplement

Leading Citigroup (B)

By: Lynn S. Paine, Carin-Isabel Knoop and Aldo Sesia

The (B) case describes the actions taken by Citigroup CEO Chuck Prince and his management team to right the company in the wake of the controversies and alleged misdeeds described in the (A) case. View Details

Keywords: Crime and Corruption; Ethics; Corporate Governance; Governance Controls; Leadership; Management Teams; Organizational Culture

May 2000 (Revised July 2000)
Case

World Trade Organization, The: After the Seattle Protests

By: Louis T. Wells Jr.

Representatives of the World Trade Organization (WTO) met in Seattle to plan the next round of trade negotiations, only to face protestors and fail to reach agreement on an agenda. This case discusses the evolution of the WTO, its rules, and some of the controversy... View Details

Keywords: Trade; Governing Rules, Regulations, and Reforms; Agreements and Arrangements; Failure; Northwestern United States

February 1999 (Revised February 2001)
Case

CAMPFIRE Program, The: Wildlife Management in Zimbabwe

By: Robert E. Kennedy and Karen Beth Kaufman

Examines an innovative, village-based management program in Zimbabwe. While the program has been quite successful, executive director Steven Kasere is concerned about the future. The program has become quite controversial in the environmental community, and the U.S.... View Details

Keywords: Programs; Financing and Loans; Environmental Sustainability; Conflict and Resolution; United States; Zimbabwe