Publications

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November 2008 (Revised July 2009)
Background Note

A Managerial Perspective on Clinical Trials

By: Arthur A. Daemmrich

This note describes the history and regulation of clinical trials, managerial challenges related to pharmaceutical product testing, and current debates regarding prescription drug safety. Since clinical testing takes between five and seven years, and consumes up to 70... View Details

Keywords: Governing Rules, Regulations, and Reforms; Health Testing and Trials; Product Development; Safety; Biotechnology Industry; Pharmaceutical Industry

August 2019 (Revised February 2020)
Case

New Hope Liuhe: Building an Integrated Agri-Food Business

By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai

In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details

2023
Article

Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry

By: Ryann Noe

Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details

Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Consumer Products Industry; Consumer Products Industry

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15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

may be bridling widespread acceptance of automation, says Julian De Freitas, an assistant professor of business administration at Harvard Business School, and one of the authors of the piece forthcoming in the Journal of the Association for View Details

Keywords: by Rachel Layne; Transportation; Auto

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

failure to act more quickly on discovering problems with the safety of its tires, he replied: “I am sorry to say that I believe [we looked at it from a financial point of view but not a consumer View Details

Keywords: by Dina Gerdeman

19 Apr 2016
First Look

April 19, 2016

is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same regardless of when and whether View Details

Keywords: Sean Silverthorne

21 Nov 2023
Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details

Keywords: by Geoffrey Jones; Beauty & Cosmetics

June 2013
Article

What Is Privacy Worth?

By: Alessandro Acquisti, Leslie K. John and George Loewenstein

Understanding the value that individuals assign to the protection of their personal data is of great importance for business, law, and public policy. We use a field experiment informed by behavioral economics and decision research to investigate individual privacy... View Details

Keywords: Safety; Rights; Valuation; Ethics; Identity

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12 Feb 2008
First Look

First Look: February 12, 2007

land and outgrowers for production, the addition of value-added processing to obtain premium prices, and the introduction of global certification to ensure food safety and meet retailer and consumer... View Details

Keywords: Martha Lagace

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

than recent economic crises and recessions such as the Great Recession of 2008 and the Mideast oil crisis, whose causes were financially driven. The fundamental driver of the pandemic is health and safety concerns and hence customer... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

18 Jun 2020
Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

causes. In 11 experiments, they found that—relative to higher-income earners—people with lower incomes were judged more harshly for what they chose to buy, even when the two groups made identical consumer choices. It's a concept Hagerty... View Details

Keywords: by Rachel Layne

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

forthcoming Hoboken, NJ: John Wiley & Sons The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth By: Edmondson, Amy C. Abstract—The Fearless Organization offers practical... View Details

Keywords: by Sean Silverthorne

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

incubated, and maintained. What is clear, however, is that for the industry to recover, restaurants must incorporate health and safety measures into a hospitable environment, staffed by well-trained and appropriately incentivized... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

At age 32—feeling far removed from the violent street crimes that had consumed his teens and 20s—Larry Miller just knew he was nailing a job interview with a senior partner at Arthur Andersen. That is, until he came clean about his... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

June 2020 (Revised October 2020)
Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal

This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details

Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago

May 2018 (Revised February 2019)
Case

The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft

By: Jeffrey F. Rayport, Julia Kelley and Nathaniel Schwalb

As of early 2018, five U.S. technology companies—Google, Apple, Facebook, Amazon, and Microsoft—were among the largest companies in the world. Similarly, three Chinese technology firms—Baidu, Alibaba, and Tencent, or BAT—had emerged as global players due in part to the... View Details

Keywords: Internet and the Web; Business Ventures; Customers; Analytics and Data Science; Safety; Corporate Strategy; Competitive Strategy; Technology Industry