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Show Results For
- All HBS Web
(1,549)
- People (1)
- News (249)
- Research (1,152)
- Events (10)
- Multimedia (6)
- Faculty Publications (504)
- 05 Jul 2006
- Working Paper Summaries
The Framing Effect of Price Format
Keywords: by Marco Bertini & Luc R. Wathieu
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
When product companies see the cost of materials rise, the result for consumers is often a price increase (gasoline) or, less often, a smaller amount of product at the same View Details
Keywords: by Manda Salls
- August 2023
- Background Note
Pricing and Customer Psychology
By: Elie Ofek
This note provides an overview of how psychological principles may be used as part of a seller’s pricing strategy. The note defines the concept of psychological pricing and explains the motivations for firms to engage in it. Prominent practices and tactics, with... View Details
Ofek, Elie. "Pricing and Customer Psychology." Harvard Business School Background Note 524-019, August 2023.
- August 1993 (Revised May 1994)
- Case
American Airlines' Value Pricing (A)
By: Alvin J. Silk
In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing... View Details
Keywords: Price; Marketing Channels; Consumer Behavior; Performance Expectations; Value Creation; Aerospace Industry
Silk, Alvin J. "American Airlines' Value Pricing (A)." Harvard Business School Case 594-001, August 1993. (Revised May 1994.)
- Fast Answer
Bloomberg: market index prices, members & movers
shortcuts and hit GO: HP for historical price table with volume GP for graph of historical prices GPA for graph of historical average prices Use amber fields to modify the... View Details
- July 1, 2022
- Editorial
New Transparency Rule Helps Rein in Health Care Costs
By: Regina E. Herzlinger and Cynthia A. Fisher
Over the last year, consumer prices have grown 60% faster than wages. Employers can help their employees contend with this high inflation by addressing a long-running source: health care costs. View Details
Herzlinger, Regina E., and Cynthia A. Fisher. "New Transparency Rule Helps Rein in Health Care Costs." Boston Herald (July 1, 2022).
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
The price tag is evolving. It wasn't long ago that potential buyers had only to contemplate a single figure on a price tag—Mattress $799. But increasingly consumers are being... View Details
- 20 May 2021
- News
Inflation Rate Calculator: Customize Your Own Consumer-Price Index
- 16 Jan 2015
- News
Price Protection Report: Credit Cards Shielding You From Price Drops
- 2009
- Working Paper
Altruistic Dynamic Pricing with Customer Regret
By: Julio J. Rotemberg
A model is considered where firms internalize the regret costs that consumers experience when they see an unexpected price change. Regret costs are assumed to be increasing in the size of price changes and this can explain why the size of price increases is less... View Details
- 07 Jul 2022
- News
Are Online Prices Higher Because of Pricing Algorithms?
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation nature of the buyer-seller... View Details
- December 2010
- Article
Altruistic Dynamic Pricing with Customer Regret
By: Julio J. Rotemberg
A model is considered where firms internalize the regret costs that consumers experience when they see an unexpected price change. Regret costs are assumed to be increasing in the size of price changes and this can explain why the size of price increases is less... View Details
Keywords: Cost; Price; Change; Inflation and Deflation; Cost Management; Customers; Practice; Announcements; Forecasting and Prediction
Rotemberg, Julio J. "Altruistic Dynamic Pricing with Customer Regret." Scandinavian Journal of Economics 112, no. 4 (December 2010).
- March 2022 (Revised March 2024)
- Case
Hometown Foods: Changing Price amid Inflation
During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods and took up baking to pass the time and find comfort. Then, amid growing shortages in commodities, a vaccine arrived,... View Details
Keywords: COVID-19 Pandemic; Consumer Behavior; Supply Chain; Inflation and Deflation; Spending; Price Bubble; Price; Volatility; Food and Beverage Industry
De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods: Changing Price amid Inflation." Harvard Business School Case 522-087, March 2022. (Revised March 2024.)
- 17 Jan 2024
- HBS Case
Psychological Pricing Tactics to Fight the Inflation Blues
psychological pricing to your advantage is key during times like these,” Ofek says. “When you raise prices, demand often falls—and sometimes consumer perceptions cause the fall to be so big that you're... View Details
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
serves as a rationale for global brands to charge premiums. Global brands "are expensive, but the price is reasonable when you think of the quality," pointed out a Thai participant. Consumers also... View Details
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
needs, design new products to solve customer problems, and motivate purchase through attractive pricing and heavy advertising, with the occasional dose of built-in obsolescence. An example is Intel's remarkably effective pull advertising... View Details
Keywords: by John Quelch
- 31 Jan 2017
- News
A fair price to pay?
- February 1987 (Revised January 1989)
- Case
SmithKline Consumer Products: The Contac Relaunch
In March 1986, a tamperer contaminated CONTAC Cold Capsules, SmithKline Consumer Product's most popular product. To relaunch CONTAC after withdrawing it from the market, the management team had to present a plan of action to the corporation board. They knew CONTAC's 25... View Details
Kosnik, Thomas J. "SmithKline Consumer Products: The Contac Relaunch." Harvard Business School Case 588-046, February 1987. (Revised January 1989.)
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
yourself paying more attention to the prices of everything you buy? You are not alone. Consumers everywhere are more price aware. People who've been indifferent to View Details
Keywords: by John Quelch