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All HBS Web
(1,245)
- People (6)
- News (276)
- Research (737)
- Events (1)
- Multimedia (6)
- Faculty Publications (178)
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- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard. Faculty Books The Power of Noticing: What the Best Leaders See by Max Bazerman Simon & Schuster This is a guide to...
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- 01 Apr 2001
- News
Books: Brand New
visionaries shared an ability to anticipate the significant shifts in consumer needs and desires being generated by changing times and mores. Koehn draws from diaries, correspondence, interviews, and official business records to tell the...
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- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
When Barnes & Noble rolled out a line of “store-brand” classic books last summer, the publishing industry gasped.The company aimed to provide consumers with high-quality books at prices significantly below what they would pay from...
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- 01 Jun 2016
- News
Feedback
food, the health and safety of its consumers will fare better as well. All countries maintain their social fabric through food and family. Doug realized early on that food is fun, and food drives community and wellness. Enormous business...
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- 01 Sep 2009
- News
Professor, Historian, and Storyteller
encompasses the birth of the consumer society, the shift away from an industrial economy, and the decline of the social contract between companies and workers. So the Times articles were chosen — from a huge array of possibilities — to...
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- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
will soon move from HTML programming language to XML. Ballmer stated that this shift would alter the current Internet balance of power in which consumers are in a reactive position as they relate to company...
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- 01 Apr 2000
- News
Getting the Message
particularly engaging medium. It's very accountable, but it really has limited powers to romance the consumer in the way that television can." Others, however, see a future in which new technologies will...
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Susan Young
- 01 Dec 1996
- News
On Eve of Transition, Alumni Conference Set for Hong Kong
Myths, Realities, Opportunities," the conference will be held in Hong Kong April 5 through 8 on the eve of the official transfer of power in June. "We timed the conference to coincide with the transition," says David B. Yoffie, Max and...
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Elaine Gottlieb
- 01 Dec 2017
- News
The Changing Nature of Research
more data, faster and cheaper, so that we can make better decisions in real time, micro-targeted to a consumer or a patient,” he explains. For her multiyear study, Raffaella Sadun, the Thomas S. Murphy Associate Professor of Business...
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- 01 Dec 2010
- News
The Father of Modern Advertising
“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t limited to View Details
- 01 Sep 2012
- News
On a Sound Track
about the glamour for a minute—the celebrity sports endorsements, team sponsorships, promotions featuring models and freestyle rappers. Is branding your top priority? Building brand is fundamental to what we do. We play at this very View Details
- 01 Oct 1997
- News
Antitrust in Historical Perspective
terms with what business itself should be. Is it a method for delivering goods to consumers at the lowest prices? Is it a mechanism for providing employment? Is it a tool for asserting national power abroad?...
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Thomas K. McCraw and Richard S. Tedlow
- 01 Apr 1998
- News
Booting Up
SELLING SHOES on the Internet was pretty far from Barbara Thornton's mind when she enrolled at HBS at the age of 45. The city planner and international consultant figured that opening power plants in Southeast Asia would best challenge...
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Marguerite Rigoglioso
- 01 Dec 2013
- News
Plugged In
money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a vehicle, they want it to be a statement about...
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- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
Alumni Books Think to Win: Unleashing the Power of Strategic Thinking by Paul Butler, John F. Manfredi, and Peter Klein (MBA 1971) (McGraw-Hill Education) The authors provide a proven plan for making strategic thinking part of any...
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- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
package delivery. The American consumer has rising expectations about the speed and quality of package delivery. So what we’re working toward is a 7-day, 364-days-of-the-year schedule. Do you know the one day we’re not going to deliver?...
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Julia Hanna
- 01 Apr 1997
- News
Manager's Notebook
one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working...
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Judith Ross
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
sellers can be highly mobile, although subject to licensure by states. Therefore, you want a national (or international) pool of sellers, and you want it to be as large as possible as soon as possible. —Roger Cole (MBA 1985) While this is an online platform,...
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April White
- 01 Oct 2013
- News
Banking on Africa's Future
chemical engineering from MIT and a JD from Harvard Law School. His résumé also includes stints at Disney and the Texas Pacific Group. With some $2 billion invested in more than 30 countries, mostly in sub-Saharan Africa, Helios's focus is mainly in financial services,...
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- 01 Dec 2007
- News
Where Are the Innovators in Health Care?
providers, abetted by legislators and insurance companies, have made it virtually impossible for them to succeed. Unlike any other U.S. industry, consumers do not set prices, yet they provide all the money through taxes for government...
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