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(351)
- People (2)
- News (69)
- Research (197)
- Multimedia (2)
- Faculty Publications (109)
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- 01 Jan 2003
- News
James E. Burke, MBA 1949
within a year of the crisis, thanks to decisions by Burke and his team to recall millions of bottles and replace them in a matter of weeks with pioneering tamper-resistant packaging while keeping the media and public well informed, the... View Details
- 01 Mar 2010
- News
Eric Schiffer
product that didn’t do well, or it could be something that the new product replaced. Or maybe it’s just a package or labeling change. These special buys, or closeouts, are about 50 percent of our products. Around 95 percent of what we buy... View Details
- 01 Mar 2009
- News
Damon Silvers
economic stagnation of the middle class? The labor movement supports the agenda that Barack Obama has skillfully outlined for revitalizing our economy and rebuilding the middle class. First, we have to have a real economic recovery View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets last summer, the View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the chance “to work on this brand that... View Details