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- 01 Jun 2002
- News
Steven Murch: Philanthropist-in-Training
I've always loved to build things,” Murch remarks. “It's refreshing, especially after years of e-mail, meetings, and working on electronic stuff. High technology is so ephemeral. For all you know, what you work on today is going to be... View Details
- 16 Sep 2015
- News
Built for Speed
restaurant Sonic—FirstBuild spent $600 to do a Google survey to gauge interest and then put out a design challenge to the FirstBuild community, collecting 29 ideas. Eventually, they’ll take the winning model to a crowdfunding platform to gauge View Details
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
case-method style of teaching explain much of the subsequent entrepreneurial success enjoyed by HBS alumni; certainly the real-world record of achievement compiled by HBS graduates would seem to bear that out. From the breakthrough inspiration for the first View Details
- 01 Apr 2000
- News
Getting the Message
colors. Electronic mail can be divided into two types: direct e-mail, which is distributed directly by marketers, and sponsored e-mail, in which an advertiser pays for text within a newsletter sent to subscribers. Direct e-mail, also... View Details
Keywords: Susan Young
- 06 Dec 2018
- News
Source Code
founding CEO. When the duo partnered again at Handspring, they launched another foundational tech revolution with the smartphone. But long before she redefined consumer technology, Dubinsky customized bowling shirts. When overcrowding at... View Details
- 01 Dec 2013
- News
Curing Health Care
consumers shop around, gets him visibly agitated. "Practically speaking, we can't even move an MRI from one guy to the next, and both have electronic medical records—are you kidding me?" (His reputation... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional... View Details
- 01 Mar 2004
- News
Toy Story
kid-pleasing category of electronic toy. The LeapPad took the dusty, flash-card connotations out of the term “educational toy” and launched a new, highly successful product line of “smart toys.” LeapFrog did what no other new player in... View Details
- 01 Mar 2008
- News
Innovation, Inc.
As a way to delve deeper into the link between motivation and creativity, Amabile and her husband, psychologist Steven J. Kramer, conducted a three-year study of 238 professionals from seven companies in the high-tech, consumer products,... View Details
- 01 Oct 1996
- News
Leading In a New Era
arrival at LC in 1994 that the company had done relatively little consumer research, he immediately launched an intensive survey of customer needs. He also performed an asset inventory of the entire organization, which revealed "a lot of... View Details
Keywords: Nancy O. Perry
- 01 Apr 1997
- News
Facing the Music
intense pricing wars by electronics chains and discount department stores destabilized account bases." Some record executives have admitted to losing touch with their audiences and to alienating consumers by... View Details
Keywords: Marguerite Rigoglioso
- 01 Mar 2014
- News
The Solution to the Global Food Crisis Just Might Come from Nigeria
call, Masha knew he would be returning home. Ndidi and Mezuo Nwuneli Cofounders, AACE Food Processing & Distribution Ltd. In a country where 90 percent of processed food comes from imported ingredients, AACE sources its spices from local growers, reducing costs to... View Details
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
“This has to be a shared mission,” Obama told attendees at the White House Summit on Cybersecurity and Consumer Protection at Stanford University, where he signed the order onstage. “So much of our computer networks and critical... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 01 Jun 2009
- News
Dispatches from the Global Classroom
individual volunteers for a two- or three-year term to keep the whole community functioning smoothly. We also learn that the Zapotec sense of time comes from the sun, not a watch. It’s a difficult adjustment to make from our overscheduled lives back in Boston, where... View Details
- 03 Mar 2017
- News
Big Blue’s Big Bet
Cleveland Clinic colleague Dr. Neil Mehta, assistant dean of education technology, likes to tell a story. “We had physicians review medical charts in our electronic medical records,” he says. These were veteran doctors, with decades of... View Details
Keywords: Paul Kix; illustrations by Dan Page