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  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily... View Details
Keywords: Martha Lagace
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

within the household. We find positive impacts, particularly for women who have below-median decision-making power in the baseline, and we find this leads to a shift towards female-oriented durables goods purchased in the household.... View Details
Keywords: Martha Lagace
  • 17 Aug 2010
  • First Look

First Look: August 17

expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity View Details
Keywords: Martha Lagace
  • Web

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power of algorithms to shape consumer behavior (TikTok), the misuse of AI in social contexts such as in the justice system and the industrialization of misinformation and hacking of elections. How can business leaders create great... View Details