Filter Results:
(228)
Show Results For
- All HBS Web
(1,716)
- People (1)
- News (228)
- Research (1,289)
- Events (3)
- Multimedia (2)
- Faculty Publications (754)
Show Results For
- All HBS Web
(1,716)
- People (1)
- News (228)
- Research (1,289)
- Events (3)
- Multimedia (2)
- Faculty Publications (754)
Sort by
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer criticism is always necessarily... View Details
Keywords: April White
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not... View Details
Keywords: Julia Hanna
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
provides readers with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes. Buying a Small Business:... View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
consumer behavior and replacing petroleum-based plastics altogether. At S’well, Kauss estimates that each bottle she sells can replace at least 167 single-use plastic ones per year—enough to put her Million... View Details
- 04 May 2010
- News
The History of Beauty
- 01 Dec 2009
- News
Hope for Reform Dims
excessive consumer and corporate debt. “Regulatory structures failed to keep up” with innovations in the marketplace, he added. Thain took the top spot at Merrill Lynch in December 2007, resigning as CEO of the NYSE Euronext. Previously,... View Details
- 01 Jun 2018
- News
The Evolution of Modern Pricing Models
models—we need to go back to when consumers started paying attention to pricing online. The internet becomes widespread starting in 1994, and suddenly you can know the price of something with very minimal effort. And so companies needed... View Details
- 01 Sep 2020
- News
The Devil You Don’t Know
signal to people that there will be demand in the future and things are going to get better. The way to send that signal, in his view, was through deficit spending. If the government borrowed heavily and spent the money, that would send a signal of rising demand; View Details
- 01 Jun 2011
- News
The Best-Laid Plans
MBA 2011) were semifinalists in the 2010 contest with FashionStake, a “community-curated marketplace for independent fashion” that circumvents the traditional department store model by giving consumers a voting voice to determine which... View Details
- 01 Jun 2006
- News
India Arrives
relatively pro-business government and an energetic young population and growing middle class that make no secret of aspiring to a better quality of life, complete with all the consumer goods such an existence entails. The downside,... View Details
Keywords: Julia Hanna
- 26 Aug 2020
- News
What the Climate Change Movement Can Learn from the Pandemic
beauty care routines, using fewer plastic items in our own beauty care routines or buying more from farmer's markets or local stores that don't use as much plastic. It's basically for us meant a shift in how we think about helping people adapt their lifestyles and the... View Details
- 01 Dec 2014
- News
Making Big Data Fashionable
get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual... View Details
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
product launch platform that helps innovative products reach a community of millions―guides you through every step of the consumer product creation process. Connected Strategy: Building Continuous Customer Relationships for Competitive... View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review article, “How ‘Brand Tourists’ Can... View Details
- 01 Sep 2009
- News
Noted & Quoted
Michael Porter on health-care reform strategy (New England Journal of Medicine, July 9, 2009). “There are relatively fewer and fewer consumers willing to pay a premium or suffer a deficit in product quality in order to be patriotic and... View Details
- 01 Oct 2018
- News
Learning About Leadership
the risks of their business are. “It is important to get outside of the Fidelity four walls sometimes. Explore, really be on the lookout, scanning for new ideas of what's driving consumer behavior outside of... View Details
Keywords: Finance
- 01 Sep 2003
- News
Patrick Moreton
it’s a balancing act? Yes, and it continues to this day. In the media industry, I think we’re seeing something like the Wal-Mart effect on small rural communities. Consumers love Wal-Mart’s low prices and its one-stop shopping. At the... View Details
- 01 Mar 2008
- News
Innovation, Inc.
complementary producers, distribution channels, and consumers must often develop new capabilities, beliefs, and behaviors for the product to succeed, creating a challenge for the innovator.” Tripsas has... View Details
- 15 Feb 2022
- News
Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method
developed our courses,” said Bower. “The field of marketing developed around case writing in retail and consumer goods companies. The field of management accounting developed from cases on the use of numbers for managers to use for... View Details
Keywords: Margie Kelley