Publications

May 2022
Case

Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models

By: Tsedal Neeley and Stefani Ruper

Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that she accepted your resignation.” Heart... View Details

Keywords: Ethics; Employment; Corporate Social Responsibility and Impact; Technological Innovation

January 2004 (Revised October 2006)
Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong

Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details

Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry

2015
Book

How Culture Shapes the Climate Change Debate

By: Andrew J. Hoffman

Though the scientific community largely agrees that climate change is underway, debates about this issue remain fiercely polarized. These conversations have become a rhetorical contest, one where opposing sides try to achieve victory through playing on fear, distrust,... View Details

Keywords: Climate Change; Culture; Values and Beliefs; Knowledge Dissemination

December 2004 (Revised August 2005)
Exercise

Orientation to the Public Image Assessment Exercise

By: Robin J. Ely

The Public Image Assessment exercise acquaints students with the ideal images they hold of themselves, the actions they engage in to convey these images, and the benefits and costs of these behaviors to themselves and to others. Social psychologists call this process... View Details

Keywords: Reputation; Perception

September 2013
Article

Self-serving Altruism? The Lure of Unethical Actions That Benefit Others

By: F. Gino, S. Ayal and D. Ariely

In three experiments, we propose and find that individuals cheat more when others can benefit from their cheating and when the number of beneficiaries of wrongdoing increases. Our results indicate that people use moral flexibility to justify their self-interested... View Details

Keywords: Ethics; Cheating; Morality; Moral Sensibility; Behavior; Decision Choices and Conditions; Attitudes

April 2018 (Revised December 2018)
Case

The Whistleblower at International Game Technology

By: Aiyesha Dey, Jonas Heese and James Weber

Robert Mayhem, a senior manager at International Game Technology, had filed a whistleblower report with the U.S. Securities and Exchange Commission alleging that the company had misstatements in its financial reports. Mayhem’s report involved IGT’s practice of... View Details

Keywords: Whistleblower; Financial Reporting; Governance Compliance; Ethics

January–February 2018
Article

Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

By: Leslie John, Tami Kim and Kate Barasz

Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details

Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes

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27 Sep 2021
Research & Ideas

Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

hand, letting a colleague into one’s personal world online signals an acceptance of vulnerability that opens up paths to a richer multiplex relationship, which may in turn facilitate collaboration and teamwork,” the authors write. “On the... View Details

Keywords: by Rachel Kim Raczka

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

Harvard Business School. "There seemed to be a constant need for people to give status updates on what they were doing. It was very bizarre to me." John's curiosity led to a raft of collaborative research about information disclosure in... View Details

Keywords: by Carmen Nobel

January 2021 (Revised August 2021)
Case

ByteDance: TikTok and the Trials of Going Viral

By: William C. Kirby and John P. McHugh

In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a... View Details

September 2019 (Revised June 2021)
Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda

Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details

Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation

March 2005 (Revised June 2005)
Background Note

Arbitration between Foreign Investors and Host Governments

By: Louis T. Wells Jr. and Regina Garcia-Cuellar

Explains the emergence of international arbitration as an option for foreign investors with disputes with governments of emerging markets. Presents issues about whether arbitration will remain acceptable to countries and governments. View Details

Keywords: Conflict and Resolution; Foreign Direct Investment; Globalized Markets and Industries; Emerging Markets; Government and Politics

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

export is what has often been understood as "export competitiveness". In this thinking, exports become the target and ultimate goal of economic policy. While the crisis has increased the demand for growth strategies, it has also raised serious View Details

Keywords: by Christian Ketels

23 Feb 2021
Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

invent their own standards?” he says. “It's because federal and state safety regulators haven’t set up clear rules and guidance.” We recently talked to Toffel, the Senator John Heinz Professor of Environmental Management, about how the... View Details

Keywords: by Danielle Kost; Apparel & Accessories

Teaching Interest

Managing Human Capital

By: Ethan S. Bernstein

The Managing Human Capital course has been specifically designed to teach practical skills for the future general manager (not just the human resource practitioner) who seeks to manage both other people and her or his own career with optimal... View Details

Article

How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments

By: Ilyana Kuziemko, Michael I. Norton, Emmanuel Saez and Stefanie Stantcheva

We analyze randomized online survey experiments providing interactive, customized information on U.S. income inequality, the link between top income tax rates and economic growth, and the estate tax. The treatment has large effects on views about inequality but only... View Details

Keywords: Income; Taxation; Economic Growth; United States

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Article

Changes in Negative Reciprocity as a Function of Age

By: Yoella Bereby-Meyer and Shelly Fiks

Standard economic models assume people exclusively pursue material self-interests in social interactions. However, people exhibit social preferences; that is, they base their choices partly on the outcomes others obtained in a social interaction. People care about... View Details

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

government exerts on TikTok, concerns the app could compromise US national security and user data, and stark differences between the content and rules mandated in China versus abroad. "You must ask yourself, ‘What is the power of this... View Details

Keywords: by Rachel Layne; Technology

2024
Working Paper

Corporate Actions as Moral Issues

By: Zwetelina Iliewa, Elisabeth Kempf and Oliver Spalt

We study how a representative sample of the U.S. population evaluates a broad range of corporate actions from a nonpecuniary perspective. Our core findings, based on large-scale online surveys, are that (i) self-reported nonpecuniary concerns are large, both for stock... View Details

Keywords: Public Opinion; Corporate Social Responsibility and Impact; Moral Sensibility