Computer Games - Publications - Faculty & Research

14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

If there is one job that many software analysts and programmers cannot stand, it is testing software on the path to launch. The grinding concentration and repetitive nature of the tasks serve to drive many techies around the bend. Testing—due in no small part to the... View Details

Keywords: by Martha Lagace; Video Game; Video Game; Video Game

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

consumers discover that a company used the technique to cheat them by exploiting their naïveté. The difference is evident in the following examples, where companies have thoughtfully adopted a stealth-positioning approach. EyeToy: Play. Sony's PlayStation is the... View Details

Keywords: by Youngme Moon

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

the best chance of ringing in a sale if the considered product is surrounded by related items in the same category, rather than a mishmash of random, unrelated items, Karmarkar says. In other words, if a consumer clicks on the Bananagrams View Details

Keywords: by Dina Gerdeman; Retail; Advertising

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

patterns of behavior, not the other way around," writes Harvard Business School professor Marco Iansiti, an expert on innovation, entrepreneurship, and operations. “The planning process we describe is going to surprise many executives.” This happened at View Details

Keywords: by Sean Silverthorne; Video Game; Video Game

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the Winter View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

20 Aug 2001
Research & Ideas

Making an Ally of Uncle Sam

two. Though a step in the right direction, this approach suffers because the boundary between "market" and "nonmarket" is artificial and far from clear-cut. We find it more productive to focus on the key types of games... View Details

Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar

February 2021
Article

Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem Emergence

By: Tommy Pan Fang, Andy Wu and David R. Clough

Software platforms create value by cultivating an ecosystem of complementary products and services. Existing explanations for how a prospective complementor chooses platforms to join assume the complementor has rich information about the range of available platforms.... View Details

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05 Nov 2024
Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

It's an AI-age twist on the classic Turing Test, developed by British computer scientist Alan Turing in 1950 to judge whether machines could exhibit “intelligence.” Called the “Wade Test,” after the CEO of the company the researchers... View Details

Keywords: by Ben Rand; Information Technology; Technology

21 Oct 2024
Research & Ideas

What Happens in Vegas Could Shape the Metaverse

focusing on the desert oasis of Las Vegas. Two researchers turn to Fortnite to quell pandemic boredom Wu and Clough share a few passions outside of scholarship, including the mass-multiplayer game Fortnite, which they began playing... View Details

Keywords: by Scott Nover; Computer; Computer

07 Sep 2016
What Do You Think?

How Can the Threat of Networks Be Reduced?

SUMMING UP Are Computers and Tech-Driven Networks In Their Twilight Years? Issues raised by the ascendancy of network technology are many and varied, judging from responses to this month’s column based on Joshua Cooper Ramo’s book, The... View Details

Keywords: by James Heskett

10 Oct 2007
First Look

First Look: First Look: October 10

We investigate these research questions in the context of the U.S. Environmental Protection Agency's Audit Policy. Download the paper: http://www.hbs.edu/research/pdf/08-021.pdf Cases & Course MaterialsGianna Angelopoulos-Daskalaki and the 2004 Athens Olympic... View Details

Keywords: Martha Lagace

18 Feb 2009
First Look

First Look: February 18, 2009

of gaming console industry leadership, how should Sony respond to the overwhelming success of competitor Nintendo's user-friendly Wii over Sony's high-tech PlayStation 3? It was August 2008 and Kazuo Hirai, chief executive of Sony View Details

Keywords: Martha Lagace

03 Dec 2001
What Do You Think?

What Happens When the Sumo Master Learns Judo?

greater the likelihood that it will not be a major player in future competitions in rapidly changing environments. But they reflect something more: a belief that competition in information technology at this stage of the game requires... View Details

Keywords: by James Heskett

04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

Commerce and Strategy panel at the 2001 Global Alumni Conference. He told alumni that fighting against a larger, stronger rival means not playing the game that your opponents want you to play. "Instead, figure out a different way to... View Details

Keywords: by Jim Aisner

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

Kittyhawk team had to weigh its market options: Sell the disk drive to DMD's existing customers, who were manufacturing increasingly portable computing devices, or explore emerging opportunities elsewhere. A leading video View Details

Keywords: by Clark Gilbert; Technology

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

publishers and retailers to social networks and gaming sites. Job growth on the Internet stands in sharp contrast to the US economy as a whole, which has suffered from high unemployment for years. The report found that the gross domestic... View Details

Keywords: by Dina Gerdeman; Publishing

08 Aug 2023
Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

organizations is also driving the trend, generating “digital trace data”—records of employee behavior captured on devices central to performing jobs everywhere, from the office to the factory floor to the job or delivery site. Spurred by advancements in View Details

Keywords: by Ben Rand

16 Dec 2008
First Look

First Look: December 16, 2008

theoretical explanation for workplace silence based on implicit theories of voice. Cases & Course MaterialsASUSTek Computer Inc. Eee PC (A) Harvard Business School Case 609-011 ASUSTek Computer was the... View Details

Keywords: Sean Silverthorne

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

media” But TV is no longer the only game in town when it comes to watching sports. Yes, in 2013, 94 percent of fans watched games on TV, but 71 percent also viewed sports online, and 49 percent got their fix... View Details

Keywords: by Carmen Nobel; Sports; Financial Services

12 Feb 2013
First Look

First Look: Feb. 12

http://or.journal.informs.org.ezp-prod1.hul.harvard.edu/content/60/5/1199.full.pdf+html Convergence of Position Auctions under Myopic Best-Response Dynamics Authors:Cary, Matthew, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Scott... View Details