Filter Results:
(117)
Show Results For
- All HBS Web (200)
- Faculty Publications (46)
Show Results For
- All HBS Web (200)
- Faculty Publications (46)
Sort by
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
consumers discover that a company used the technique to cheat them by exploiting their naïveté. The difference is evident in the following examples, where companies have thoughtfully adopted a stealth-positioning approach. EyeToy: Play. Sony's PlayStation is the... View Details
Keywords: by Youngme Moon
- 18 Feb 2009
- First Look
First Look: February 18, 2009
of gaming console industry leadership, how should Sony respond to the overwhelming success of competitor Nintendo's user-friendly Wii over Sony's high-tech PlayStation 3? It was August 2008 and Kazuo Hirai, chief executive of Sony View Details
Keywords: Martha Lagace
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
media” But TV is no longer the only game in town when it comes to watching sports. Yes, in 2013, 94 percent of fans watched games on TV, but 71 percent also viewed sports online, and 49 percent got their fix... View Details
- 14 Apr 2008
- Research & Ideas
The Surprising Right Fit for Software Testing
If there is one job that many software analysts and programmers cannot stand, it is testing software on the path to launch. The grinding concentration and repetitive nature of the tasks serve to drive many techies around the bend. Testing—due in no small part to the... View Details
- 14 Apr 2003
- Research & Ideas
Andy Grove on the Confident Leader
its trek through that? Grove: Our last-generation growth has been fueled by a fairly major structural transformation of the computing industry from mainframe, centralized computing to distributed computing,... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the Winter View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
simplified access to the online world, transforming the Internet from a communications vehicle for academics into a mass consumer phenomenon. At the same time, the growing usefulness of the Internet drove sales of personal computers off... View Details
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
the best chance of ringing in a sale if the considered product is surrounded by related items in the same category, rather than a mishmash of random, unrelated items, Karmarkar says. In other words, if a consumer clicks on the Bananagrams View Details
- 21 Oct 2024
- Research & Ideas
What Happens in Vegas Could Shape the Metaverse
focusing on the desert oasis of Las Vegas. Two researchers turn to Fortnite to quell pandemic boredom Wu and Clough share a few passions outside of scholarship, including the mass-multiplayer game Fortnite, which they began playing... View Details
- 22 Mar 2010
- Research & Ideas
One Strategy: Aligning Planning and Execution
patterns of behavior, not the other way around," writes Harvard Business School professor Marco Iansiti, an expert on innovation, entrepreneurship, and operations. “The planning process we describe is going to surprise many executives.” This happened at View Details
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
Kittyhawk team had to weigh its market options: Sell the disk drive to DMD's existing customers, who were manufacturing increasingly portable computing devices, or explore emerging opportunities elsewhere. A leading video View Details
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
publishers and retailers to social networks and gaming sites. Job growth on the Internet stands in sharp contrast to the US economy as a whole, which has suffered from high unemployment for years. The report found that the gross domestic... View Details
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Commerce and Strategy panel at the 2001 Global Alumni Conference. He told alumni that fighting against a larger, stronger rival means not playing the game that your opponents want you to play. "Instead, figure out a different way to... View Details
Keywords: by Jim Aisner
- 10 Oct 2007
- First Look
First Look: First Look: October 10
We investigate these research questions in the context of the U.S. Environmental Protection Agency's Audit Policy. Download the paper: http://www.hbs.edu/research/pdf/08-021.pdf Cases & Course MaterialsGianna Angelopoulos-Daskalaki and the 2004 Athens Olympic... View Details
Keywords: Martha Lagace
- 05 Nov 2024
- Research & Ideas
AI Can Help Leaders Communicate, But Can't Make Employees Listen
It's an AI-age twist on the classic Turing Test, developed by British computer scientist Alan Turing in 1950 to judge whether machines could exhibit “intelligence.” Called the “Wade Test,” after the CEO of the company the researchers... View Details
- 07 Sep 2016
- What Do You Think?
How Can the Threat of Networks Be Reduced?
SUMMING UP Are Computers and Tech-Driven Networks In Their Twilight Years? Issues raised by the ascendancy of network technology are many and varied, judging from responses to this month’s column based on Joshua Cooper Ramo’s book, The... View Details
Keywords: by James Heskett
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
the design choices that might mitigate these biases,” according to the paper. Acquisitions, exclusive deals, and strategy. Economists draw on economic theory and empirical methods to value exclusive deals in gaming platforms; analyze... View Details
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
poses and less likely in constrictive poses. Now they wanted to look into whether behavior was affected during the poses. This might help to answer questions like: Would people be more likely to join a game of online poker while using a... View Details
- 03 Dec 2001
- What Do You Think?
What Happens When the Sumo Master Learns Judo?
greater the likelihood that it will not be a major player in future competitions in rapidly changing environments. But they reflect something more: a belief that competition in information technology at this stage of the game requires... View Details
Keywords: by James Heskett
- 15 Feb 2000
- Lessons from the Classroom
Delivering Information Services: A 30-Year Perspective
with a member of the Executive Education staff. EE: How has "Delivering Information Services" evolved in the nearly thirty years it has been taught? Nolan: The course has kept pace with all three of the dominant eras in information technology (IT): from... View Details
Keywords: by Staff