Computational Advertising - Publications - Faculty & Research

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Charts & Statistics - Leadership

less than a day for the war effort Atomic bomb ENIAC computer Penicillin used extensively to treat soldiers' infections Synthetic rubberx Influence: High 50 1950 s 19 Television sales expand dramatically Transistors used in portable... View Details

10 Feb 2003
Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

created an enormous amount of profit for advertising agencies. Often services, and to a lesser extent products, can be priced not just by quantity, but also according to the performance or quality provided. Thus, a View Details

Keywords: by Benson P. Shapiro

01 Jun 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

display-target similarity—one with low similarity that displayed a watch and computer mouse; another with moderate similarity that pictured other bathroom accessories; and a third with high similarity that showed other towels. The results... View Details

Keywords: by Dina Gerdeman; Advertising; Advertising

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details

Keywords: by Peter K. Jacobs

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

Citation

Educators

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01 Dec 2016
News

Research Brief: So Many Sites, So Little Time

paper by Professor Shane Greenstein with Andre Boik of UC Davis and Jeffrey Prince of Indiana University offers surprising—and helpful—insights for advertisers or anyone else hoping to win online attention. Greenstein and his coauthors... View Details

05 Feb 2009
Research & Ideas

In Praise of Marketing

commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The willingness of producers to build their... View Details

Keywords: by John Quelch; Advertising

09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

concerned with not just reviews but all the factors that create trust with their users. Do People Watch Online Video Ads? Creating Online Ads We Want to Watch The mere fact that an online video advertisement reaches a viewer's View Details

Keywords: Re: Multiple Faculty; Technology

January 2005
Supplement

Intel Commercials

By: Youngme E. Moon and Christina L. Darwall

Presents 14 Intel television commercials. View Details

Keywords: Advertising; Computer Industry

Citation

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Web

Cookie Information | HBS Online

parties to provide advertising tailored to your interests on other websites, apps and services you visit. Pixel tags (also called web beacons clear GIFs) are typically invisible tags placed on certain pages of the Services but not on your... View Details

25 Oct 2012
Research & Ideas

10 Reasons Customers Might Resist Windows 8

incremental change, Kanter explains. And early reviews indicate that Windows 8 feels like a journey into the unknown. She cites the Wall Street Journal's Walt Mossberg, who reports, "even its most devoted users won't recognize the venerable View Details

Keywords: by Carmen Nobel; Computer; Computer

01 Apr 2000
News

Getting the Message

billboard-shaped notices -- about 10 percent of those who saw the ads were enticed to click on them. These surfers were taken to the sponsor's Web site, and a new age in advertising had begun. Today, View Details

Keywords: Susan Young

01 Apr 2000
News

New Exhibit Highlights Turning Point for American Business

Amidst the dizzying swirl of today's e-commerce transactions, it is sometimes difficult to remember what the business world was like before the advent of computer technology. For campus visitors who want to take a minute to reflect on a... View Details

Keywords: Nancy O. Perry

01 Dec 2007
News

A View from the Top

really great cultures,” said Donna Dubinsky (MBA ’81), cofounder and CEO of Numenta and former CEO of Palm Computing and Handspring. “That’s what pulled us through the hard times and made us more resilient and flexible for change.” HATS... View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

29 Oct 2018
Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

problems like advertising auctions and market design. The accelerating phenomenon has given rise to a new field within economics called the economics of digitization. Research from the field is quickly finding its way into practice,... View Details

Keywords: by Roberta Holland; Technology; Education

22 Sep 2015
News

Getting New Ideas off the Ground

A serial entrepreneur and innovator, Nicholas Grouf (MBA 1995) helped create the technology for online personalization, cowrote the first policies around Internet privacy, developed bundled low-cost computers and online access, launched... View Details

01 Jan 2010
News

Susan L. Decker, MBA 1986

Former President, Yahoo! Inc. Return to Alumni Achievement Awards main page Earlier Education: B.S., Computer Science and Economics, Tufts University, 1984 On Leadership: “Great leaders don’t limit the actions of their followers; rather... View Details

Jerry Yang

money in 1995, Yang and Filo launched the search engine, Yahoo! By including advertising on their site (one of the first to do so) and by structuring deals with Netscape Navigator and others, Yahoo has been able to profitably grow... View Details

Keywords: Computers & Electronics

01 Dec 2009
News

What’s On?

KILAR After working at Amazon.com for nine years, in 2007 Jason Kilar (MBA ’97) became CEO of Hulu, the service that brings popular television programming and movies to computers via high-quality streaming video. Hulu, free and... View Details

Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment; News, Library, Internet, and Other Services; Information

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