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  • 16 Sep 2013
  • Research & Ideas

Earnings Calls That Get Lost in Translation

communication activities are not necessarily getting more global. "We do have to think about language barriers and what kind of consequences they have," Yu continues. "It's not enough to... View Details
Keywords: by Dina Gerdeman
  • August 2021 (Revised March 2022)
  • Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
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  • 2017
  • Book

The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

By: Tsedal Neeley

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an... View Details

Keywords: Communication; Residency; Corporate Strategy; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Brazil; France; Germany; Indonesia; Japan; Taiwan; Thailand; United States
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  • 28 Apr 2010
  • Research & Ideas

Earth Day Reflections

Below are the views that faculty shared with the HBS community on Earth Day. 1. Robert G. Eccles Senior Lecturer of Business Administration and author of One Report: Integrated Reporting for a Sustainable Strategy (This article, titled,... View Details
Keywords: by Staff
  • 17 Jul 2007
  • First Look

First Look: July 17, 2007

puzzles including, most significantly, evidence of strong employment growth following adoption of dismissal protections. In light of these puzzles, we read our findings as suggestive but tentative. Ethnic Scientific Communities and... View Details
Keywords: Martha Lagace
  • 02 Apr 2013
  • Working Paper Summaries

Monitoring and the Portability of Soft Information

Keywords: by Dennis Campbell & Maria Loumioti; Banking
  • 01 May 2014
  • Working Paper Summaries

Better Deals Through Level II Strategies: Advance Your Interests by Helping to Solve Their Internal Problems

Keywords: by James K. Sebenius
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge in Communities of Scholarship Authors:Corinne Bendersky and Kathleen L. McGinn Abstract Co-locating knowledge workers from... View Details
Keywords: Martha Lagace
  • 23 Jul 2007
  • Research & Ideas

HBS Cases: How Wikipedia Works (or Doesn’t)

"There is always a tendency in communities or in any social organization to have this boundary and say in or out," Lakhani says. "This might be happening in isolated places inside Wikipedia. The tension that they need to deal with is how... View Details
Keywords: by Sean Silverthorne; Publishing
  • 07 Apr 2014
  • Working Paper Summaries

Better Deals Through Level II Strategies: Advance Your Interests by Helping to Solve Their Internal Problems

Keywords: by James K. Sebenius
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

Palmisano, Chairman and CEO, and sponsored by Jon Iwata, Senior VP of Corporate Communications and Marketing, and John E. Kelly III, Senior VP and Director of Research, the IVT5's focus was on "the global IBMer"—define and... View Details
Keywords: Martha Lagace
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 2009
  • Working Paper

Assess, Don't Assume, Part II: Negotiating Implications of Cross-Border Differences in Decision Making, Governance, and Political Economy

By: James K. Sebenius

When facing a cross-border negotiation, the standard preparatory assessments—of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc.—should be... View Details

Keywords: Decision Making; Cross-Cultural and Cross-Border Issues; Corporate Governance; Negotiation Process; Organizational Culture; Business and Government Relations
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  • 2009
  • Working Paper

Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation

By: James K. Sebenius
When facing a cross-border negotiation, the standard preparatory assessments -- of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc. -- should be... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Negotiation Process; Societal Protocols; Competitive Advantage; Cooperation
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  • Teaching Interest

Overview

By: Jeffrey J. Bussgang

Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details

  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

publicly available online. The barriers to entry for AI are not as high as it may seem. So many companies will be in the game, at least for specific vertical AI models and applications. Rand: Is it too soon to tell which business model... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 14 Dec 2021
  • Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

something you fix Consider Vince Forlenza’s experience, as former CEO of medical technology maker Becton Dickinson, in developing a more innovative culture to meet the changing competitive landscape. He recently told me, “The barrier that... View Details
Keywords: by Michael Beer
  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

community and local entrepreneurs in India's software industry. We find that entrepreneurs located outside software hubs—in cities where monitoring and information flow on prospective clients is harder—rely significantly more on diaspora... View Details
Keywords: Martha Lagace
  • 15 May 2024
  • Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

automation but prefer higher levels of automation for others than themselves,” De Freitas says. “This is because they think that they are better at driving than increasingly automated systems. We believe this creates a barrier to... View Details
Keywords: by Rachel Layne; Transportation; Auto
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

leaders might say they value inquisitive minds, in reality most stifle curiosity, fearing it will increase risk and inefficiency. Harvard Business School’s Francesca Gino elaborates on the benefits of and common barriers to curiosity in... View Details
Keywords: Dina Gerdeman

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