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    • All HBS Web  (291)
      • Faculty Publications  (90)

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      • December 2002 (Revised May 2003)
      • Case

      Fonterra: Taking on the Dairy World

      By: Ray A. Goldberg and Jose M. M. Porraz
      Fonterra was a cooperatively owned dairy company--New Zealand's largest company and the world's largest exporter of dairy products. To maintain its leadership, Fonterra had to respond to increased competition, new consumer tastes, consolidation of its customers, and... View Details
      Keywords: Cooperative Ownership; Animal-Based Agribusiness; Trade; Global Strategy; Food; Business Model; Developing Countries and Economies; Competitive Strategy; Demand and Consumers; Agriculture and Agribusiness Industry; Food and Beverage Industry; New Zealand
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      Goldberg, Ray A., and Jose M. M. Porraz. "Fonterra: Taking on the Dairy World." Harvard Business School Case 903-413, December 2002. (Revised May 2003.)
      • November 2002 (Revised March 2010)
      • Case

      The Newsprint Industry

      By: Ramon Casadesus-Masanell, Nabil I. Al-Najjar and James Pyke
      Describes the 1990s consolidation on the newsprint industry. Questions whether consolidation will ever deliver on its promise. Whereas some industry observers maintain that the effects of consolidation are already visible, others argue that further consolidation is... View Details
      Keywords: Five Forces Framework; Duopoly and Oligopoly; Monopoly; Mathematical Methods; Competition; Consolidation; Pulp and Paper Industry
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      Casadesus-Masanell, Ramon, Nabil I. Al-Najjar, and James Pyke. "The Newsprint Industry." Harvard Business School Case 703-404, November 2002. (Revised March 2010.)
      • September 2001 (Revised June 2004)
      • Case

      Cafe de Colombia

      By: Rohit Deshpande and Alexandra de Royere
      Discusses sustaining brand equity after a highly successful commodity-product branding ad campaign. View Details
      Keywords: Globalization; Brands and Branding; Advertising Campaigns; Product; Goods and Commodities; Colombia
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      Deshpande, Rohit, and Alexandra de Royere. "Cafe de Colombia." Harvard Business School Case 502-024, September 2001. (Revised June 2004.)
      • December 2000
      • Case

      Friona Industries, L.P.

      By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
      As the food industry becomes more sophisticated, and as genomics and other factors provide for quality control from the producers to the consumers in the food chain, the beef industry has been one of the last commodity systems to organize the vertical systems to... View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Food; Management Systems; Supply and Industry; Performance Consistency; Quality; Partners and Partnerships; Food and Beverage Industry; Retail Industry
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      Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "Friona Industries, L.P." Harvard Business School Case 901-009, December 2000.
      • November 2000
      • Case

      Dean Foods

      By: Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack
      After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this... View Details
      Keywords: Mergers and Acquisitions; Business Divisions; Transition; Food; Goods and Commodities; Brands and Branding; Product Launch; Product Positioning; Product Development; Value Creation; Food and Beverage Industry; Retail Industry
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      Goldberg, Ray A., David E. Bell, Ann Leamon, and Kim Slack. "Dean Foods." Harvard Business School Case 901-007, November 2000.
      • December 1999 (Revised January 2000)
      • Case

      Agrochemicals at Ciba-Geigy AG (B)

      By: Michael L. Tushman, Wendy Smith and Daniel Radov
      Focuses on Pierre Urech's efforts to change the division structure at Ciba-Geigy to facilitate the marketing of the new product. Details the relationships Urech cultivates and the strategy he pursues as "product champion." Also describes the restructuring of the... View Details
      Keywords: Change Management; Innovation Strategy; Innovation and Management; Leadership Development; Leadership Style; Research and Development; Marketing Strategy; Goods and Commodities; Product Development; Pharmaceutical Industry; Switzerland
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      Tushman, Michael L., Wendy Smith, and Daniel Radov. "Agrochemicals at Ciba-Geigy AG (B)." Harvard Business School Case 400-023, December 1999. (Revised January 2000.)
      • December 1997 (Revised March 1998)
      • Case

      Mid Ocean Limited: Trading Catastrophe Index Options

      By: Kenneth A. Froot and Markus Mullarkey
      An insurance industry executive must evaluate the potential of a set of newly-offered catastrophe insurance derivatives. The background addresses the roles of traditional reinsurance and securitization efforts in providing risk transfer and risk financing in the "cat"... View Details
      Keywords: Commodity Market; Derivatives; Insurance; Capital Markets; Natural Disasters; Risk Management; Financial Management; Financial Strategy; Performance Evaluation; Insurance Industry; Bermuda
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      Froot, Kenneth A., and Markus Mullarkey. "Mid Ocean Limited: Trading Catastrophe Index Options." Harvard Business School Case 298-073, December 1997. (Revised March 1998.)
      • November 1997 (Revised December 2000)
      • Case

      Corn Products International, Inc.

      By: Ray A. Goldberg and Tom Clay
      A firm that started in corn processing and moved up the value-added food chain decides to spin-off the original commodity part of the business. How does the new spin-off survive and how does it develop a strategy? Firms in the food system are separating out their... View Details
      Keywords: Transformation; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Development; Service Delivery; Vertical Integration; Food and Beverage Industry
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      Goldberg, Ray A., and Tom Clay. "Corn Products International, Inc." Harvard Business School Case 598-051, November 1997. (Revised December 2000.)
      • September 1997
      • Case

      Tri Valley Growers: A New Age Co-op

      By: Ray A. Goldberg and Mollie H. Carter
      Tri Valley Growers is a dominant co-operative in its industry and, yet, still suffers from poor returns. The board of directors worked with the new CEO to change the product, market, and financing focus of the co-op to assure a long and profitable future for its... View Details
      Keywords: Capital; Profit; Goods and Commodities; Product Marketing; Cooperative Ownership
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      Goldberg, Ray A., and Mollie H. Carter. "Tri Valley Growers: A New Age Co-op." Harvard Business School Case 598-003, September 1997.
      • October 1995
      • Case

      Groupe Danone Prepares for the Next Century

      By: Ray A. Goldberg and Elizabeth Ashcroft
      Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details
      Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry
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      Goldberg, Ray A., and Elizabeth Ashcroft. "Groupe Danone Prepares for the Next Century." Harvard Business School Case 596-054, October 1995.
      • August 1995 (Revised October 1996)
      • Case

      Futures on the Mexican Peso

      By: Kenneth A. Froot, Matthew McBrady and Mark Seasholes
      The Chicago Mercantile Exchange needs to decide how to design, and whether and when to introduce, a futures contract on the Mexican peso. View Details
      Keywords: Exchange Rates; Money Markets; Futures Market; Country Analysis; International Finance; Financial Markets; Futures and Commodity Futures; Financial Services Industry; Chicago; Mexico
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      Froot, Kenneth A., Matthew McBrady, and Mark Seasholes. "Futures on the Mexican Peso." Harvard Business School Case 296-004, August 1995. (Revised October 1996.)
      • summer 1995
      • Article

      Hedging Portfolios with Real Assets

      By: K. A. Froot
      Keywords: Institutional Investing; Market Efficiency; Behavioral Finance; Equities; Stock Market; Indexing; Hedging; Asset Allocation; Commodities; Commodity Investing; Real Estate; Financial Markets; Asset Pricing
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      Froot, K. A. "Hedging Portfolios with Real Assets." Journal of Portfolio Management (summer 1995): 60–77. (Revised from Harvard Business School Working Paper No. 95-045, September 1993.)
      • May 1995
      • Background Note

      Note on Product Liability

      By: Willis M. Emmons III, Monica Brand and Greg Keller
      This note provides an overview to the evolution and current state of product liability law in the United States. View Details
      Keywords: Goods and Commodities; Legal Liability; Safety; Product Marketing; Business Strategy; Policy; Government and Politics; United States
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      Emmons, Willis M., III, Monica Brand, and Greg Keller. "Note on Product Liability." Harvard Business School Background Note 795-049, May 1995.
      • October 1994
      • Background Note

      Note on Crude Oil and Crude Oil Derivatives Markets

      By: Andre F. Perold, Wai Lee and Kuljot Singh
      Briefly describes the crude oil markets and common derivatives contracts written on oil. The contracts are oil forward and futures contracts, and over-the-counter oil price swaps. View Details
      Keywords: Non-Renewable Energy; Futures and Commodity Futures; Credit Derivatives and Swaps; Contracts; Energy Industry
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      Perold, Andre F., Wai Lee, and Kuljot Singh. "Note on Crude Oil and Crude Oil Derivatives Markets." Harvard Business School Background Note 295-053, October 1994.
      • June 1994 (Revised September 1994)
      • Background Note

      Beating the Commodity Magnet

      By: V. Kasturi Rangan and George T. Bowman
      All markets follow a cycle of growth and maturity, then commoditization and decline. This note argues that while commoditization of an industry may seem inevitable, the better managed firms find a way to make money in the commodity cycle. These firms know how and when... View Details
      Keywords: Goods and Commodities; Financial Markets; Competitive Strategy; Financial Services Industry
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      Rangan, V. Kasturi, and George T. Bowman. "Beating the Commodity Magnet." Harvard Business School Background Note 594-122, June 1994. (Revised September 1994.)
      • July 1992 (Revised January 1995)
      • Case

      An Investment Linked to Commodity Futures

      By: Kenneth A. Froot, Jay O. Light and Nancy Donohue
      Describes a new investment which is linked to an index of commmodity futures prices. Explores how the index is constructed, how commodity futures (as opposed to other futures and spot prices) behave, and what the portfolio impacts of such an investment might be. View Details
      Keywords: Commodity Market; Investment Management; Portfolio Management; Financial Markets; Investment; Investment Portfolio; Futures and Commodity Futures
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      Froot, Kenneth A., Jay O. Light, and Nancy Donohue. "An Investment Linked to Commodity Futures." Harvard Business School Case 293-017, July 1992. (Revised January 1995.)
      • July 1992 (Revised May 1996)
      • Background Note

      Note on Commodity Futures

      By: Kenneth A. Froot, Jay O. Light and Nancy Donohue
      Describes how commodity futures work, what products and exchanges are available, and who the players in the commodity markets are. Also presents a careful discussion of the pricing of futures in commodity markets, focusing on cost of carry and risk premium approaches,... View Details
      Keywords: Futures and Commodity Futures
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      Froot, Kenneth A., Jay O. Light, and Nancy Donohue. "Note on Commodity Futures." Harvard Business School Background Note 293-018, July 1992. (Revised May 1996.)
      • October 1989 (Revised December 1989)
      • Case

      Deregulation of the Australian Wheat Board: A Commodity System in Flux

      By: Ray A. Goldberg
      Keywords: Governing Rules, Regulations, and Reforms; Business and Government Relations; Goods and Commodities; Markets; Agriculture and Agribusiness Industry; Australia
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      Goldberg, Ray A. "Deregulation of the Australian Wheat Board: A Commodity System in Flux." Harvard Business School Case 590-034, October 1989. (Revised December 1989.)
      • May 1988 (Revised March 1990)
      • Case

      Matsushita Electric Industrial (MEI) in 1987

      By: Christopher A. Bartlett and Sumantra Ghoshal
      Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details
      Keywords: Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry
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      Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)
      • 1987
      • Chapter

      State Trading and the Futures Market

      By: James E. Austin and Kenneth L. Hoadley
      Keywords: Futures and Commodity Futures; Government and Politics; Financial Markets
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      Austin, James E., and Kenneth L. Hoadley. "State Trading and the Futures Market." In U.S.-Mexico Relations: Agriculture and Rural Development, edited by Bruce F. Johnston, Cassio Luiselli, Roger Norton, and Celso Cartas Contreras. Stanford University Press, 1987.
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