Publications

08 Apr 2016
News

How to Spot a Monopolistic Search Engine

January 1990 (Revised February 1990)
Case

MSA: The Software Company--Planning the AMAPs Product Line

By: Robert J. Dolan

MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should... View Details

Keywords: Product; Marketing; Mathematical Methods; Software

28 Sep 2015
News

Regulatory Scrutiny Threatens Google's Global Android Domination

03 Apr 2020
News

Venture-Backed Firms Could Miss Out On Virus Relief Loans

September 1999 (Revised May 2003)
Case

Deloitte & Touche (A): A Hole in the Pipeline

By: Rosabeth M. Kanter and Jane Roessner

Deloitte & Touche was losing talented women, and CEO Mike Cook wanted to stop the loss, especially as the accounting and consulting fields became more competitive. The firm commissioned an analysis of the situation; now it had to consider the results and develop a plan... View Details

Keywords: Strategic Planning; Organizational Culture; Accounting; Gender; Organizational Change and Adaptation; Loss; Change Management; Jobs and Positions; Resignation and Termination; Accounting Industry; United States

August 2005 (Revised October 2010)
Background Note

European Financial Integration

By: Rawi E. Abdelal and Christopher Bruner

Provides background on the history and status of financial integration in the European Union. Describes the pertinent treaty-based "fundamental freedoms," emphasizes challenges to further cross-border consolidation in the banking sector, and examines the regulatory... View Details

Keywords: Banks and Banking; Financial Markets; Financial Strategy; Cross-Cultural and Cross-Border Issues; Governing Rules, Regulations, and Reforms; Integration; Banking Industry; European Union

March 2004 (Revised August 2004)
Case

Restricting Foods of Minimal Nutritional Value in Texas Public Schools

By: Ray A. Goldberg and Hal Hogan

The Commission of Agriculture in Texas wants to improve the nutritional quality of the school lunch program to help fight obesity in students. It needs the cooperation of the soft drink industry to change their products and the manner in which they provide financial... View Details

Keywords: Government and Politics; Business and Government Relations; Nutrition; Food; Quality; Education; Education Industry

Article

Everybody Else Is Doing It: Exploring Social Transmission of Lying Behavior

By: Heather E. Mann, Ximena Garcia-Rada, Daniel Houser and Dan Ariely

Lying is a common occurrence in social interactions, but what predicts whether an individual will tell a lie? While previous studies have focused on personality factors, here we asked whether lying tendencies might be transmitted through social networks. Using an... View Details

Keywords: Behavior; Values and Beliefs; Social and Collaborative Networks

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Article

The Use of Broker Votes to Reward Brokerage Firms' and Their Analysts' Research Activities

By: David A. Maber, Boris Groysberg and Paul M. Healy

In traditional markets, the price mechanism directs the flow of resources and governs the process through which supply and demand are brought into equilibrium. In the investment-research industry, broker votes perform these functions. Using detailed clinical data from... View Details

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September 2010 (Revised February 2011)
Case

Red Lobster

By: David E. Bell and Jason Riis

Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over... View Details

Keywords: Advertising; Customer Satisfaction; Marketing Strategy; Consumer Behavior; Research; Segmentation; Food and Beverage Industry

18 Jun 2012
News

Sustainability rises up corporate agenda

18 Jul 2011
News

Google antitrust watchers: Place your bets, please

January 2021 (Revised October 2021)
Case

eToro: Building the World's Largest Social Trading Network

By: Elie Ofek and Danielle Golan

Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make... View Details

Keywords: Social Trading Platform; Investment; Social and Collaborative Networks; Marketing Strategy; Expansion; Digital Platforms

27 Nov 2018
News

HBS is New Home for Digital DNA

August 2005 (Revised August 2006)
Case

Grupo Martica

Grupo Martica commissions a computer security expert to conduct an audit of its systems, network, and processes. This audit reveals that Martica is quite vulnerable, and the company's de facto CIO must decide what steps to take to improve security. He wonders how... View Details

Keywords: Safety; Information Infrastructure; Information Technology; Information Infrastructure; Complexity