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  • All HBS Web  (2,591)
    • People  (4)
    • News  (556)
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  • May 1991 (Revised October 1993)
  • Case

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)

By: David B. Yoffie
Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance.... View Details
Keywords: Transition; Trade; Ethics; Investment; Problems and Challenges; Business and Government Relations; Risk and Uncertainty; Sales; Competitive Strategy; Technology Adoption; Air Transportation Industry; Manufacturing Industry
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Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)." Harvard Business School Case 391-106, May 1991. (Revised October 1993.)
  • October 2011 (Revised July 2012)
  • Background Note

Modularity in Design and Manufacturing: Application to Commercial Aircraft

By: Willy Shih and Margaret Pierson
The note discusses the modularization of design, and the modularization of manufacturing in the commercial aerospace industry. It is intended to be taught with the case, "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036. View Details
Keywords: Design; Production; Technology; Aerospace Industry
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Shih, Willy, and Margaret Pierson. "Modularity in Design and Manufacturing: Application to Commercial Aircraft." Harvard Business School Background Note 612-035, October 2011. (Revised July 2012.)
  • June 2001 (Revised February 2002)
  • Case

Rambus, Inc.: Commercializing the Billion Dollar Idea (A)

Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case series describes... View Details
Keywords: Technological Innovation; Competition; Commercialization; Hardware; Cooperation; Technology Industry
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Silverman, Brian S., and Briana Huntsberger. "Rambus, Inc.: Commercializing the Billion Dollar Idea (A)." Harvard Business School Case 701-124, June 2001. (Revised February 2002.)
  • January 1988 (Revised April 1988)
  • Case

Pacific Pride Commercial Fueling System (C)

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Vitale, Michael R. "Pacific Pride Commercial Fueling System (C)." Harvard Business School Case 188-084, January 1988. (Revised April 1988.)
  • November 2005 (Revised January 2006)
  • Case

Commercialization at the Garvan Institute for Medical Research (A)

A large and successful not-for-profit medical research institute must decide strategy to commercialize its discoveries. In the process, it must balance multiple conflicting demands from its stakeholders. View Details
Keywords: Decisions; Public Sector; Business and Stakeholder Relations; Nonprofit Organizations; Conflict and Resolution; Commercialization; Balance and Stability; Health Industry
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Fleming, Lee, Michael Vitale, and Jonathan West. "Commercialization at the Garvan Institute for Medical Research (A)." Harvard Business School Case 606-051, November 2005. (Revised January 2006.)
  • 27 Jul 2021
  • Cold Call Podcast

Mixing Sports and Money: Adidas and the Commercialization of the Olympics

Keywords: Re: Geoffrey G. Jones; Sports; Apparel & Accessories
  • November 2012
  • Teaching Plan

The Langer Lab: Commercializing Science (TP)

By: Vicki L. Sato and Annelena Lobb
The Langer Lab at the Massachusetts Institute of Technology (MIT) was a unique operation. Its head, Robert Langer, had always focused on selecting ideas to research that would have the greatest positive impact for humanity, and he encouraged an unusual... View Details
Keywords: Computers; Industry Evolution; Entrepreneurship; Intellectual Capital; R&D; Technology Transfer; Patents; Research and Development; Massachusetts
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Sato, Vicki L., and Annelena Lobb. "The Langer Lab: Commercializing Science (TP)." Harvard Business School Teaching Plan 613-014, November 2012.
  • August 1986
  • Supplement

Pacific Pride Commercial Fueling System, Video

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Vitale, Michael R. "Pacific Pride Commercial Fueling System, Video." Harvard Business School Video Supplement 887-507, August 1986.
  • February 12, 2021
  • Article

The Commercial Space Age Is Here

By: Matt Weinzierl and Mehak Sarang
In May of 2020, SpaceX made history as the first private company to send humans into space. This marks not only a tremendous technological achievement, but also the first indication that an entirely new “space-for-space” industry—that is, goods and services designed to... View Details
Keywords: Space Economy; New Markets; Emerging Markets; Opportunities; Entrepreneurship; Commercialization; Aerospace Industry
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Weinzierl, Matt, and Mehak Sarang. "The Commercial Space Age Is Here." Harvard Business Review Digital Articles (February 12, 2021).
  • April 1985 (Revised February 1990)
  • Background Note

Regulation and Competition in Commercial Banking

By: Richard H.K. Vietor and Dekkers L. Davidson
Keywords: Commercial Banking; Competition; Banking Industry
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Vietor, Richard H.K., and Dekkers L. Davidson. "Regulation and Competition in Commercial Banking." Harvard Business School Background Note 385-247, April 1985. (Revised February 1990.)
  • October 2016 (Revised October 2020)
  • Case

Essent: From a State-Owned Utility to a Commercial Company

By: Ananth Raman and Elena Corsi
Patrick Lammers, Chief Commercial Officer (CCO) for the Dutch energy company Essent NV, once a state-owned company, was pleased with the progress Essent’s consumer (“B2C”) business had made: Earnings Before Income Tax (EBIT) for B2C had gone from a loss of €18 million... View Details
Keywords: Lean Management; Operation Management; Service Management; Commercialization; Operations; Management; Energy; Organizational Change and Adaptation; Service Operations; Performance; Energy Industry; Europe
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Raman, Ananth, and Elena Corsi. "Essent: From a State-Owned Utility to a Commercial Company." Harvard Business School Case 617-026, October 2016. (Revised October 2020.)
  • March 2007
  • Supplement

Li Ning: Anything is Possible--3 commercials

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Wathieu, Luc R., and Gao Wang. "Li Ning: Anything is Possible--3 commercials." Harvard Business School Video Supplement 507-711, March 2007.
  • 2020
  • Chapter

An Archetype for Outsiders in Technology Commercialization

By: Shane Greenstein
Citation
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Greenstein, Shane. "An Archetype for Outsiders in Technology Commercialization." In Historical Studies in Computing, Information, and Society: Insights from the Flatiron Lectures, edited by William Aspray, 137–172. Cham, Switzerland: Springer, 2020.
  • 2009
  • Chapter

Open Platform Development and the Commercial Internet

By: Shane Greenstein
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Greenstein, Shane. "Open Platform Development and the Commercial Internet." Chap. 9 in Platforms, Markets and Innovation, edited by Annabelle Gawer, 219–250. Cheltenham, UK: Edward Elgar Publishing, 2009.
  • 2003
  • Chapter

The Geographic Dispersion of Commercial Internet Use

By: Chris Forman, Avi Goldfarb and Shane Greenstein
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Forman, Chris, Avi Goldfarb, and Shane Greenstein. "The Geographic Dispersion of Commercial Internet Use." In Rethinking Rights and Regulations: Institutional Responses to New Communication Technologies, edited by Lorrie Faith Cranor and Steven S. Wildman, 113–145. MIT Press, 2003.
  • November–December 1987
  • Article

Commercial Banks: Taking Shape for Turbulent Times

By: D. B. Crane and R. G. Eccles
Keywords: Banks and Banking; Banking Industry
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Crane, D. B., and R. G. Eccles. "Commercial Banks: Taking Shape for Turbulent Times." Harvard Business Review 65, no. 6 (November–December 1987): 94–100.
  • 11 Jan 2007
  • Conference Presentation

How User Innovations become Commercial Products

By: Carliss Y. Baldwin and Eric von Hippel
Keywords: Innovation and Invention
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Baldwin, Carliss Y., and Eric von Hippel. "How User Innovations become Commercial Products." Paper presented at the HBS Technology and Operations Management Seminar, Boston, MA, January 11, 2007.
  • December 2010
  • Article

Rating the Ratings: How Good are Commercial Governance Ratings?

By: Robert M. Daines, Ian D. Gow and David F. Larcker
Proxy advisory and corporate governance rating firms (such as RiskMetrics/Institutional Shareholder Services, GovernanceMetrics International, and The Corporate Library) play an increasingly important role in U.S. public markets. They rank the quality of firm corporate... View Details
Keywords: Corporate Governance; Markets; Rank and Position; Quality; Business and Shareholder Relations; Voting; Change; Information; Outcome or Result; United States
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Daines, Robert M., Ian D. Gow, and David F. Larcker. "Rating the Ratings: How Good are Commercial Governance Ratings?" Journal of Financial Economics 98, no. 3 (December 2010): 439–461.
  • 3 Feb 2006
  • Conference Presentation

The Pedagogy of Commercializing Science and Technology

Keywords: Information Technology; Science; Commercialization; Teaching
Citation
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Fleming, Lee. "The Pedagogy of Commercializing Science and Technology." Paper presented at the Harvard Business School Core Seminar, February 03, 2006.
  • October 1998 (Revised May 1999)
  • Case

Commercial Financial Services, Inc.: Securitization of Charged-off Credit Card Receivables

By: Kenneth A. Froot and Ivan G. Farman
Commercial Financial Services (CFS) is a company that buys charged-off credit card receivables, securitizes them, and then attempts to collect on the receivables. The case deals with how the firm makes money and the limits of securitization as an efficient financing... View Details
Keywords: Financing; Asset-back Finance; Financial Policy; Securitization; Credit; Financial Strategy; Business Strategy; Policy; Financial Services Industry
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Froot, Kenneth A., and Ivan G. Farman. "Commercial Financial Services, Inc.: Securitization of Charged-off Credit Card Receivables." Harvard Business School Case 299-023, October 1998. (Revised May 1999.)
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