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- All HBS Web
(2,557)
- People (4)
- News (550)
- Research (1,469)
- Events (10)
- Multimedia (30)
- Faculty Publications (966)
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- 27 Jul 2021
- Cold Call Podcast
Mixing Sports and Money: Adidas and the Commercialization of the Olympics
- June 2001 (Revised February 2002)
- Case
Rambus, Inc.: Commercializing the Billion Dollar Idea (A)
Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case series describes... View Details
Keywords: Technological Innovation; Competition; Commercialization; Hardware; Cooperation; Technology Industry
Silverman, Brian S., and Briana Huntsberger. "Rambus, Inc.: Commercializing the Billion Dollar Idea (A)." Harvard Business School Case 701-124, June 2001. (Revised February 2002.)
- November 2005 (Revised January 2006)
- Case
Commercialization at the Garvan Institute for Medical Research (A)
A large and successful not-for-profit medical research institute must decide strategy to commercialize its discoveries. In the process, it must balance multiple conflicting demands from its stakeholders. View Details
Keywords: Decisions; Public Sector; Business and Stakeholder Relations; Nonprofit Organizations; Conflict and Resolution; Commercialization; Balance and Stability; Health Industry
Fleming, Lee, Michael Vitale, and Jonathan West. "Commercialization at the Garvan Institute for Medical Research (A)." Harvard Business School Case 606-051, November 2005. (Revised January 2006.)
- October 2016 (Revised October 2020)
- Case
Essent: From a State-Owned Utility to a Commercial Company
By: Ananth Raman and Elena Corsi
Patrick Lammers, Chief Commercial Officer (CCO) for the Dutch energy company Essent NV, once a state-owned company, was pleased with the progress Essent’s consumer (“B2C”) business had made: Earnings Before Income Tax (EBIT) for B2C had gone from a loss of €18 million... View Details
Keywords: Lean Management; Operation Management; Service Management; Commercialization; Operations; Management; Energy; Organizational Change and Adaptation; Service Operations; Performance; Energy Industry; Europe
Raman, Ananth, and Elena Corsi. "Essent: From a State-Owned Utility to a Commercial Company." Harvard Business School Case 617-026, October 2016. (Revised October 2020.)
- May 1991 (Revised October 1993)
- Case
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)
By: David B. Yoffie
Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance.... View Details
Keywords: Transition; Trade; Ethics; Investment; Problems and Challenges; Business and Government Relations; Risk and Uncertainty; Sales; Competitive Strategy; Technology Adoption; Air Transportation Industry; Manufacturing Industry
Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)." Harvard Business School Case 391-106, May 1991. (Revised October 1993.)
- October 2011 (Revised July 2012)
- Background Note
Modularity in Design and Manufacturing: Application to Commercial Aircraft
By: Willy Shih and Margaret Pierson
The note discusses the modularization of design, and the modularization of manufacturing in the commercial aerospace industry. It is intended to be taught with the case, "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036. View Details
Shih, Willy, and Margaret Pierson. "Modularity in Design and Manufacturing: Application to Commercial Aircraft." Harvard Business School Background Note 612-035, October 2011. (Revised July 2012.)
- 2020
- Chapter
An Archetype for Outsiders in Technology Commercialization
By: Shane Greenstein
Greenstein, Shane. "An Archetype for Outsiders in Technology Commercialization." In Historical Studies in Computing, Information, and Society: Insights from the Flatiron Lectures, edited by William Aspray, 137–172. Cham, Switzerland: Springer, 2020.
- 2009
- Chapter
Open Platform Development and the Commercial Internet
By: Shane Greenstein
Greenstein, Shane. "Open Platform Development and the Commercial Internet." Chap. 9 in Platforms, Markets and Innovation, edited by Annabelle Gawer, 219–250. Cheltenham, UK: Edward Elgar Publishing, 2009.
- 2003
- Chapter
The Geographic Dispersion of Commercial Internet Use
By: Chris Forman, Avi Goldfarb and Shane Greenstein
Forman, Chris, Avi Goldfarb, and Shane Greenstein. "The Geographic Dispersion of Commercial Internet Use." In Rethinking Rights and Regulations: Institutional Responses to New Communication Technologies, edited by Lorrie Faith Cranor and Steven S. Wildman, 113–145. MIT Press, 2003.
- November–December 1987
- Article
Commercial Banks: Taking Shape for Turbulent Times
By: D. B. Crane and R. G. Eccles
Crane, D. B., and R. G. Eccles. "Commercial Banks: Taking Shape for Turbulent Times." Harvard Business Review 65, no. 6 (November–December 1987): 94–100.
- February 12, 2021
- Article
The Commercial Space Age Is Here
By: Matt Weinzierl and Mehak Sarang
In May of 2020, SpaceX made history as the first private company to send humans into space. This marks not only a tremendous technological achievement, but also the first indication that an entirely new “space-for-space” industry—that is, goods and services designed to... View Details
Keywords: Space Economy; New Markets; Emerging Markets; Opportunities; Entrepreneurship; Commercialization; Aerospace Industry
Weinzierl, Matt, and Mehak Sarang. "The Commercial Space Age Is Here." Harvard Business Review Digital Articles (February 12, 2021).
- April 1985 (Revised February 1990)
- Background Note
Regulation and Competition in Commercial Banking
By: Richard H.K. Vietor and Dekkers L. Davidson
Vietor, Richard H.K., and Dekkers L. Davidson. "Regulation and Competition in Commercial Banking." Harvard Business School Background Note 385-247, April 1985. (Revised February 1990.)
- January 1988 (Revised April 1988)
- Case
Pacific Pride Commercial Fueling System (C)
Vitale, Michael R. "Pacific Pride Commercial Fueling System (C)." Harvard Business School Case 188-084, January 1988. (Revised April 1988.)
- March 2007
- Supplement
Li Ning: Anything is Possible--3 commercials
Wathieu, Luc R., and Gao Wang. "Li Ning: Anything is Possible--3 commercials." Harvard Business School Video Supplement 507-711, March 2007.
- December 2010
- Article
Rating the Ratings: How Good are Commercial Governance Ratings?
By: Robert M. Daines, Ian D. Gow and David F. Larcker
Proxy advisory and corporate governance rating firms (such as RiskMetrics/Institutional Shareholder Services, GovernanceMetrics International, and The Corporate Library) play an increasingly important role in U.S. public markets. They rank the quality of firm corporate... View Details
Keywords: Corporate Governance; Markets; Rank and Position; Quality; Business and Shareholder Relations; Voting; Change; Information; Outcome or Result; United States
Daines, Robert M., Ian D. Gow, and David F. Larcker. "Rating the Ratings: How Good are Commercial Governance Ratings?" Journal of Financial Economics 98, no. 3 (December 2010): 439–461.
- 11 Jan 2007
- Conference Presentation
How User Innovations become Commercial Products
By: Carliss Y. Baldwin and Eric von Hippel
Keywords: Innovation and Invention
- September 1982 (Revised September 1983)
- Supplement
Owens-Corning Fiberglas Corp.: Commercial Roofing Division (B)
By: Michael E. Porter and John R. Wells
Keywords: Manufacturing Industry
Porter, Michael E., and John R. Wells. "Owens-Corning Fiberglas Corp.: Commercial Roofing Division (B)." Harvard Business School Supplement 383-041, September 1982. (Revised September 1983.)
- 3 Feb 2006
- Conference Presentation
The Pedagogy of Commercializing Science and Technology
- October 1998 (Revised May 1999)
- Case
Commercial Financial Services, Inc.: Securitization of Charged-off Credit Card Receivables
By: Kenneth A. Froot and Ivan G. Farman
Commercial Financial Services (CFS) is a company that buys charged-off credit card receivables, securitizes them, and then attempts to collect on the receivables. The case deals with how the firm makes money and the limits of securitization as an efficient financing... View Details
Keywords: Financing; Asset-back Finance; Financial Policy; Securitization; Credit; Financial Strategy; Business Strategy; Policy; Financial Services Industry
Froot, Kenneth A., and Ivan G. Farman. "Commercial Financial Services, Inc.: Securitization of Charged-off Credit Card Receivables." Harvard Business School Case 299-023, October 1998. (Revised May 1999.)