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- All HBS Web (319)
- Faculty Publications (70)
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- 03 Jun 2009
- Working Paper Summaries
It Is Okay for Artists to Make Money…No, Really, It’s Okay
- 22 Mar 2024
- Research & Ideas
Open Source Software: The $9 Trillion Resource Companies Take for Granted
What does it take to put a price tag on open source software (OSS), a resource so critical to the global economy that some 96 percent of commercial programs include some code created, tinkered with, or distributed for free by... View Details
- 2010
- Working Paper
Regulating for Legitimacy: Consumer Credit Access in France and America
Theories of legitimate regulation have emphasized the role of governments either in fixing market failures to promote greater efficiency or in restricting the efficient functioning of markets in order to pursue public welfare goals. In either case, features of markets... View Details
Keywords: Borrowing and Debt; Credit; Financial Markets; Personal Finance; Governing Rules, Regulations, and Reforms; Business History; Business and Government Relations; Welfare; France; United States
Trumbull, J. Gunnar. "Regulating for Legitimacy: Consumer Credit Access in France and America." Harvard Business School Working Paper, No. 11-047, November 2010.
- 18 Feb 2014
- First Look
First Look: February 18
and that they needed to commit themselves to the dual goal of producing benefits for society and their firms' bottom lines-to creating "shared value." But the specific actions they could take to bring about this change were less... View Details
Keywords: Sean Silverthorne
- January 2015
- Case
The Blonde Salad
By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain
In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni... View Details
Keywords: Social Media; Digital Influencers; Fashion Blogger; Brand Authenticity; Digital Marketing; Brands; Start-up; Fashion; Shoe; Chiara Ferragni; Celebrity Endorsement; Celebrity Management; Lifestyle Brand; Digital Brand; New Brand Development; Branding; Instagram; Online Followers; Fashion Blog; Marketing Partnerships; Brand Portfolio; Luxury Brand; Louis Vuitton; Dior; Designer Brands; Authenticity; Luxury; Blogs; Product Positioning; Commercialization; Consolidation; Brands and Branding; Entrepreneurship; Business Model; Fashion Industry; Apparel and Accessories Industry; Publishing Industry
Keinan, Anat, Kristina Maslauskaite, Sandrine Crener, and Vincent Dessain. "The Blonde Salad." Harvard Business School Case 515-074, January 2015.
- December 2019
- Case
Noiler
By: José B. Alvarez and Natalie Kindred
In 2019, Nigerian entrepreneur Dr. Ayoola (Ayo) Oduntan is accelerating distribution of Noiler, a genetically optimized breed of poultry, to smallholder farmers across Nigeria. The bird was bred to be productive as a source of both meat and eggs and to thrive in the... View Details
- 10 Jan 2012
- First Look
First Look: January 10
approaches to address the increasing demand from society for a deeper understanding of what causes even good people to cross ethical boundaries. Download the paper: http://www.hbs.edu/research/pdf/12-054.pdf Management Practices Across... View Details
Keywords: Sean Silverthorne
- 28 Jun 2022
- Book
The Moral Enterprise: How Two Companies Profit with Purpose
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
- 2013
- Working Paper
These Are the Good Old Days: Foreign Entry and the Mexican Banking System
By: Stephen Haber and Aldo Musacchio
In 1997, the Mexican government reversed long-standing policies and allowed foreign banks to purchase Mexico's largest commercial banks and relaxed restrictions on the founding of new, foreign-owned banks. The result has been a dramatic shift in the ownership structure... View Details
Keywords: Market Entry and Exit; Balance and Stability; Foreign Direct Investment; Banks and Banking; Society; Economics; Banking Industry; Mexico
Haber, Stephen, and Aldo Musacchio. "These Are the Good Old Days: Foreign Entry and the Mexican Banking System." Harvard Business School Working Paper, No. 13-062, January 2013. (NBER Working Paper Series, No. 18713, January 2013.)
- 09 Mar 2022
- Research & Ideas
War in Ukraine: Soaring Gas Prices and the Return of Stagflation?
geopolitics of the moment. The interesting thing about the energy sector is that it is always and everywhere inherently geopolitical, even when the decision-making by firms is utterly commercial in its rationale. These were fundamentally... View Details
- June 2020
- Teaching Note
Brand Storytelling at Shinola
By: Jill Avery, Giana M. Eckhardt and Michael Beverland
Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details
- 23 May 2018
- Research & Ideas
How to Know If Your Neighborhood Is Being Gentrified
Luca says online platforms provide an exciting opportunity for planners and policymakers to tap into useful data that could inform both commercial development and residential housing decisions. “There’s a real opportunity in all of this,”... View Details
Keywords: by Dina Gerdeman
- 25 Oct 2016
- First Look
October 25, 2016
understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a powerful vehicle for placing a... View Details
Keywords: Sean Silverthorne
- February 2021 (Revised March 2022)
- Case
TikTok in 2020: Super App or Supernova?
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
- 19 Apr 2010
- Research & Ideas
The History of Beauty
society from at least the ancient Egyptians onwards has used beauty products and artifacts to enhance attractiveness. However, beauty ideals have always varied enormously over time and between societies. The book shows that as the modern... View Details
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
case, lighter-skinned women have been favored in India’s ads. Advertisements in the 1980s told stories of dark-skinned women unable to find husbands until they applied fairness creams. Later, skin lightening brand Fair & Lovely linked lighter skin with success,... View Details
- 06 Mar 2012
- First Look
First Look: March 6
influential, and industry less influential, than we commonly assume. How Early Adoption Has Increased Wealth—Until Now Authors:Diego Comin and Bart Hobijn Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract Societies that... View Details
Keywords: Sean Silverthorne
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
his hometown, Zenith. He represented the aggressive, expansionist, and highly "American" way of doing business of the 1920s. Willy Loman was also a representative figure. But this time, the salesman seemed to capture the entire tragedy of View Details
Keywords: by Laura Linard
- 2015
- Working Paper
Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
they don't want to see, publishers can attract the audiences they want, and commercial activity can grow accordingly.” Can YouTube’s users help the company deal with its “moral” problem? What do you think? *For the record, Susan Wojcicki... View Details