Publications

April 19, 2018
Article

4 Ways to Improve Your Content Marketing

By: Frank V. Cespedes and Russ Heddleston

In the past decade, content marketing has become a widely established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing... View Details

Keywords: Marketing; Marketing Communications; Sales; Performance Improvement

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17 Dec 2012
Research & Ideas

Teaming in the Twenty-First Century

Buckminster Fuller. "It's what indirectly got me into this game in the first place," she explains. "I began to understand part of a larger vision of using thoughtful design to solve big problems in the world and I became interested in how... View Details

Keywords: by Maggie Starvish

14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

and capabilities (e.g., a reliable supply chain). Leaders are discovering they must proactively invest in the ecosystem and build partnerships (turn vendors into partners; join with competitors to solve problems government can’t) to... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

July–August 2014
Article

How the Other Fukushima Plant Survived

By: Ranjay Gulati, Charles Casto and Charlotte Krontiris

In March 2011, Japan's Fukushima Daiichi nuclear power plant was devastated by three reactor explosions and two core meltdowns in the days following a 9.0 earthquake and a tsunami that produced waves as high as 17 meters. The world is familiar with Daiichi's fate; less... View Details

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19 Dec 2013
News

How Money Affects Happiness

25 Mar 2009
News

Harvard Business School Selects Inaugural Recipient of Social Entrepreneurship Fellowship

05 May 2022
Research & Ideas

Why Companies Raise Their Prices: Because They Can

category, including private-label products. The data included unit sales and revenue by universal product code, or UPC, for each week and physical store. Products included everything from cereal, bottled water, paper towels, and over-the-counter View Details

Keywords: by Rachel Layne

October 1990 (Revised March 1998)
Case

De Beers Consolidated Mines Ltd. (A)

Describes the problems facing De Beers at the start of 1983. De Beers had, since its formation in 1888, exercised a large measure of control over the world supply of diamonds. In 1983, the company itself mined over 40% of the world's natural diamonds and, through... View Details

Keywords: Industry Structures; Crisis Management; Business Strategy; Mining; Mining Industry

01 May 2020
Blog Post

5 Reasons to Join a Club at HBS

potential cold calls, and understanding campus food options can feel overwhelming. Having the option to join a club that mirrors any facet of who you are helps greatly in the transition to life as an MBA student over the next two years.... View Details

29 Jul 2014
News

Case Study: Should a Female Director “Tone It Down”?

2011
Book

I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze

By: Deepak Malhotra

Now a Wall Street Journal Best-seller! If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do? Over a decade ago, the best-selling business fable Who Moved My Cheese? offered its answer to the question: accept that change is... View Details

Keywords: Leadership; Success; Personal Development and Career; Problems and Challenges; Opportunities; Creativity

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Keywords: Media; Entertainment; Diversified

October 1990
Case

Manufacturers Hanover Corp.: Customer Profitability Report

By: Robert S. Kaplan

Banking company noting declining profitability from its traditional lending activities has started to measure the total profitability of its lending relationships. A loan pricing model estimates the profit and return-on-equity from commercial loans. Additional work was... View Details

Keywords: Investment Return; Revenue; Commercial Banking; Banks and Banking; Customer Value and Value Chain; Banking Industry

24 Mar 2011
Working Paper Summaries

Individual Rationality and Participation in Large Scale, Multi-Hospital Kidney Exchanges

Keywords: by Itai Ashlagi & Alvin E. Roth; Health

17 Sep 2019
Blog Post

What to Expect from your First Week at HBS

year ago, I began pursuing a JD/MBA at Harvard Law School and interned this past summer for the UN in Cambodia before ending up across the river at HBS to start my MBA. Expectation vs. Reality My expectations from the first week were... View Details

December 2008 (Revised October 2009)
Case

Wal-Mart Stores in 2003 (Abridged Version)

By: Frank V. Cespedes

Examines Wal-Mart's development over three decades and provides financial and descriptive detail of its domestic operations. In 2003, Wal-Mart's Supercenter business has surpassed its domestic business as the largest generator of revenues. Its international operation... View Details

Keywords: Equality and Inequality; Business Growth and Maturation; Competitive Advantage; Labor Unions; Operations; Global Strategy; Problems and Challenges; Gender; Retail Industry; United States

June 2013 (Revised August 2020)
Case

Rawabi

By: Arthur I. Segel, Sarika Agrawal, Nimrod Brandt, Daniel Kuhagen, Thomas Reithinger and Margot Eiran

Bashar Masri is developing the first new stand-alone Palestinian city 25 kilometers north of Jerusalem and 9 kilometers north of Ramallah in the West Bank on 6300 dunams (1556 acres) for 40,000 people with financial support from the Qatari investment authority and... View Details

Keywords: Housing; Urban Development; Projects; Problems and Challenges; Construction Industry; Middle East