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- All HBS Web (203)
- Faculty Publications (28)
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- All HBS Web (203)
- Faculty Publications (28)
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- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
explicitly a function of current product offerings. The setting illustrates firms' dual incentives at work: A firm better differentiates products under a looser standard but may want to induce a tighter... View Details
Keywords: Dina Gerdeman
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an... View Details
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
commercial dating sites. What they found was a high level of dissatisfaction. "People spent hours and hours and hours a week online to generate one cup of coffee with one person. That's not a very good system," says Norton.... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
have an experience and learn about products, but now that can be decoupled from the act of taking possession of a product because there are better and cheaper ways of doing that. Malls are going to increasingly transform into places for... View Details
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
discussion about racial equality by having baristas write ‘Race Together’ on coffee cups.” And when chicken chain Chick-Fil-A President Dan Cathy spoke out against gay marriage in 2012, his statements sparked a great deal of backlash and... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details
Keywords: by Martha Lagace
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
he knows he has to do something—for example, pull staff members off other jobs so they can help check people out, or offer free coffee to everyone who's standing in line." Familiarity with the aggregated survey data, in other words,... View Details
Keywords: by Jean Ayers
- 11 Jan 2011
- First Look
First Look: Jan. 11
as creating "shared value"-generating economic value in a way that also produces value for society by addressing its challenges. A shared value approach reconnects company success with social progress. Firms can do this in three distinct ways: by reconceiving... View Details
Keywords: Sean Silverthorne
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
reputations on this issue are increasingly on the minds of the branded companies’ own employees—and on job candidates. Kost: I wonder if people think about the human and environmental toll of “fast fashion,” the mass production of trendy... View Details
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
product and need access to a buyer inside a potential large customer or trying to develop partnerships for your business (B2B or B2C), investors can provide invaluable insights on what drives particular companies, who the “real” decision... View Details
Keywords: by Julia Austin
- 23 Mar 2021
- Book
Succeeding in the New Work-from-Anywhere World
When the pandemic forced employees to flee offices and work from home in droves last year, many business leaders worried that productivity might take a dive. Would remote workers be too tempted by the lures of Netflix or too distracted by... View Details
Keywords: by Michael Blanding
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
School professor Benjamin G. Edelman discusses the paper's findings Teaching a 'Lean Startup' Strategy (24,997) http://hbswk.hbs.edu/item/6659.html Published: April 11, 2011 Most startups fail because they waste too much time and money building the wrong View Details
Keywords: by Staff
- 17 Jun 2014
- First Look
First Look: June 17
quickly to execute the strategy. The firm has committed $1b in investment, building out a new software center in California and a commercial sales function at headquarters to deploy the new products and services. Purchase this case: View Details
Keywords: Sean Silverthorne
- 24 Sep 2013
- First Look
First Look: September 24
investigate whether government green procurement policies stimulate private-sector demand for similar products and the supply of complementary inputs. Specifically, we measure the impact of municipal policies requiring governments to... View Details
Keywords: Sean Silverthorne
- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
These are important livelihoods for Americans and the number is growing with the gig economy and the opportunity to work remotely. Then there are about 4 million Main Street businesses: coffee shops, dry cleaners, and car repair... View Details
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser is looking to integrate insights... View Details
Keywords: by Carmen Nobel
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
in K-12 education, has brought to a collaboration with Hewlett Packard (HP) high credibility and access to key curriculum decision makers in the public education system. A leading designer, manufacturer, and service provider of products... View Details
Keywords: by James Austin
- 22 Aug 2017
- First Look
First Look at New Research and Ideas, August 23
industrial production (Alfaro and Chen, 2014). Using a unique worldwide plant-level dataset that reports detailed location, ownership, and operation information for plants in over 100 countries, we construct a spatially continuous index... View Details
Keywords: Sean Silverthorne
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
algorithm using Google Streetview), we find that gentrifying neighborhoods tend to have growing numbers of local groceries, cafés, restaurants, and bars, with little evidence of crowd-out of other types of businesses. For example, the entry of a new View Details
Keywords: Dina Gerdeman
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
Brian Kenny: Here's a hypothetical for you. Imagine you're sitting at your favorite coffee shop when a teenager pulls up a chair and asks you to share a bunch of personal information. He wants to know your birthday, what kind of food you... View Details