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- All HBS Web (201)
- Faculty Publications (26)
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- 20 Feb 2007
- First Look
First Look: February 20, 2007
November 2006, Kapur faced a number of issues, including how to expand without capital, how to deal with imitation, and how to balance Keggfarm's for-profit and social values. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807089... View Details
Keywords: Martha Lagace
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
products containing the A2 protein only primarily in Australia and China. With sales of NZ$730 million in 2017 and a desire to grow, a2MC formed a strategic relationship with Fonterra, the world's sixth largest dairy company, in February... View Details
Keywords: Dina Gerdeman
- 25 Jan 2000
- Research & Ideas
Strategic Alliances
a mutual course benefiting each of their strategies, HBS professor James Austin, head of the School's Initiative on Social Enterprise (ISE), took note. "Here was a new arena," he says, "in which the goals of different kinds of organizations were very View Details
Keywords: by Nancy O. Perry
- 23 Jun 2015
- First Look
First Look: June 23, 2015
device categories, such as the Apple Watch, the first new product the company had released since 2010? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715456-PDF-ENG Harvard Business School Case 715-452 View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an... View Details
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
explicitly a function of current product offerings. The setting illustrates firms' dual incentives at work: A firm better differentiates products under a looser standard but may want to induce a tighter... View Details
Keywords: Dina Gerdeman
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
he knows he has to do something—for example, pull staff members off other jobs so they can help check people out, or offer free coffee to everyone who's standing in line." Familiarity with the aggregated survey data, in other words,... View Details
Keywords: by Jean Ayers
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
commercial dating sites. What they found was a high level of dissatisfaction. "People spent hours and hours and hours a week online to generate one cup of coffee with one person. That's not a very good system," says Norton.... View Details
- 11 Jan 2011
- First Look
First Look: Jan. 11
as creating "shared value"-generating economic value in a way that also produces value for society by addressing its challenges. A shared value approach reconnects company success with social progress. Firms can do this in three distinct ways: by reconceiving... View Details
Keywords: Sean Silverthorne
- 17 Jun 2014
- First Look
First Look: June 17
quickly to execute the strategy. The firm has committed $1b in investment, building out a new software center in California and a commercial sales function at headquarters to deploy the new products and services. Purchase this case: View Details
Keywords: Sean Silverthorne
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
discussion about racial equality by having baristas write ‘Race Together’ on coffee cups.” And when chicken chain Chick-Fil-A President Dan Cathy spoke out against gay marriage in 2012, his statements sparked a great deal of backlash and... View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details
Keywords: by Martha Lagace
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
reputations on this issue are increasingly on the minds of the branded companies’ own employees—and on job candidates. Kost: I wonder if people think about the human and environmental toll of “fast fashion,” the mass production of trendy... View Details
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser is looking to integrate insights... View Details
Keywords: by Carmen Nobel
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
in K-12 education, has brought to a collaboration with Hewlett Packard (HP) high credibility and access to key curriculum decision makers in the public education system. A leading designer, manufacturer, and service provider of products... View Details
Keywords: by James Austin
- 22 Aug 2017
- First Look
First Look at New Research and Ideas, August 23
industrial production (Alfaro and Chen, 2014). Using a unique worldwide plant-level dataset that reports detailed location, ownership, and operation information for plants in over 100 countries, we construct a spatially continuous index... View Details
Keywords: Sean Silverthorne
- 24 Sep 2013
- First Look
First Look: September 24
investigate whether government green procurement policies stimulate private-sector demand for similar products and the supply of complementary inputs. Specifically, we measure the impact of municipal policies requiring governments to... View Details
Keywords: Sean Silverthorne
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
algorithm using Google Streetview), we find that gentrifying neighborhoods tend to have growing numbers of local groceries, cafés, restaurants, and bars, with little evidence of crowd-out of other types of businesses. For example, the entry of a new View Details
Keywords: Dina Gerdeman
- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
These are important livelihoods for Americans and the number is growing with the gig economy and the opportunity to work remotely. Then there are about 4 million Main Street businesses: coffee shops, dry cleaners, and car repair... View Details
- 10 Nov 2014
- HBS Case
How Restaurants in Lima and Copenhagen Became Best in the World
these questions. Located in Copenhagen, restaurant Noma routinely tops best restaurant lists. That's in large part due to the singular vision of chef-owner René Redzepi, who is obsessive about using local ingredients (only coffee is... View Details