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Show Results For
- All HBS Web
(3,539)
- People (5)
- News (793)
- Research (1,967)
- Events (27)
- Multimedia (32)
- Faculty Publications (1,037)
- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
- March 2024
- Case
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
Ascarza, Eva, Bruce Hardie, Michael Ross, and Peter S. Fader. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Case 524-046, March 2024.
- 2019
- Article
Configurations of Extremal Type II Codes via Harmonic Weight Enumerators
By: Noam D. Elkies and Scott Duke Kominers
We prove configuration results for extremal Type II codes, analogous to the configuration results of Ozeki and of the second author for extremal Type II lattices. Specifically, we show that for n ∈{8,24,32,48,56,72,96} every extremal Type II code of length n is... View Details
Keywords: Mathematical Methods
Elkies, Noam D., and Scott Duke Kominers. "Configurations of Extremal Type II Codes via Harmonic Weight Enumerators." Journal de Théorie des Nombres de Bordeaux 31, no. 3 (2019): 679–688.
- October 2015
- Article
Hormones and Ethics: Understanding the Biological Basis of Unethical Conduct
By: Jooa Julie Lee, Francesca Gino, Ellie Shuo Jin, Leslie K. Rice and Robert A. Josephs
Globally, fraud has been rising sharply over the last decade, with current estimates placing financial losses at greater than $3.7 trillion dollars annually. Unfortunately, fraud prevention has been stymied by lack of a clear and comprehensive understanding of its... View Details
Lee, Jooa Julie, Francesca Gino, Ellie Shuo Jin, Leslie K. Rice, and Robert A. Josephs. "Hormones and Ethics: Understanding the Biological Basis of Unethical Conduct." Journal of Experimental Psychology: General 144, no. 5 (October 2015): 891–897.
- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
- November 1984 (Revised October 1989)
- Case
Dow Corning Corp.: Business Conduct and Global Values (A)
Describes the development and ongoing operation of the Business Conduct Committee of Dow Corning Corp. as an example of managing corporate values in a multinational enterprise. View Details
Keywords: Business or Company Management; Values and Beliefs; Multinational Firms and Management; Corporate Social Responsibility and Impact
Goodpaster, Kenneth E. "Dow Corning Corp.: Business Conduct and Global Values (A)." Harvard Business School Case 385-018, November 1984. (Revised October 1989.)
A Global Leader's Guide to Managing Business Conduct
An extensive global survey by three Harvard Business School professors finds that employees agree on core standards of corporate behavior; but meeting those standards will require new approaches to managing business conduct. The compliance and ethics programs of... View Details
- May 1989 (Revised October 1989)
- Supplement
Dow Corning Corp.: Business Conduct and Global Values (B)
Assumes that the reader has also read Dow Corning Corp. (A). Presents two difficult decisions faced by Dow Corning's Business Conduct Committee. A rewritten version of an earlier case. View Details
Keywords: Decision Making
Goodpaster, Kenneth E. "Dow Corning Corp.: Business Conduct and Global Values (B)." Harvard Business School Supplement 389-178, May 1989. (Revised October 1989.)
- 01 Jun 2015
- Video
Carlos Miguel Prieto (MBA 1992) on the art of conducting
- July 8, 2022
- Article
How to Conduct a Great Performance Review
By: Frank V. Cespedes
Dissatisfaction with performance appraisals is pervasive, but they remain an essential managerial responsibility. The purpose of performance reviews is two-fold: an accurate and actionable evaluation of performance, and then development of that person’s skills in line... View Details
Cespedes, Frank V. "How to Conduct a Great Performance Review." Harvard Business Review (website) (July 8, 2022).
- May 2025
- Case
Windsurf and the AI Code Assistant Market
By: Suraj Srinivasan, Sudhanshu Nath Mishra and Radhika Kak
In April 2025, the founding team of Windsurf, an AI start-up specializing in code generation gathered in Mountain View, California, to assess its remarkable year of growth. The company had scaled from a niche GitHub Copilot alternative to a breakout player with over... View Details
- May 1989 (Revised October 1989)
- Supplement
Dow Corning Corp.: Business Conduct and Global Values (C)
Assumes that the reader has also read Dow Corning Corp. (A). Presents two difficult decisions faced by Dow Corning's Business Conduct Committee. A rewritten version of an earlier case. View Details
Keywords: Decision Making
Goodpaster, Kenneth E. "Dow Corning Corp.: Business Conduct and Global Values (C)." Harvard Business School Supplement 389-179, May 1989. (Revised October 1989.)
- April 2012
- Case
Novozymes: Cracking the Emerging Markets Code
By: Krishna G. Palepu and Karol Misztal
In 2011, the management of Novozymes, the industrial enzymes leader, reflected on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme... View Details
Palepu, Krishna G., and Karol Misztal. "Novozymes: Cracking the Emerging Markets Code." Harvard Business School Case 112-084, April 2012.
- 31 Aug 2017
- Blog Post
Why I Spent This Summer Coding
minimal viable product (MVP) for our mental health startup idea, and to achieve that, I decided to level up my technical skills through an intensive coding program for three main reasons: 1. Entrepreneurial empowerment 2. Future View Details
Keywords: Technology
- September 2011
- Article
A Global Leader's Guide to Managing Business Conduct
An extensive global survey by three Harvard Business School professors finds that employees agree on core standards of corporate behavior. But meeting those standards will require new approaches to managing business conduct. The compliance and ethics programs of most... View Details
Keywords: Leadership; Management; Ethics; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Standards; Corporate Accountability; Corporate Governance
Paine, Lynn S., Rohit Deshpandé, and Joshua D. Margolis. "A Global Leader's Guide to Managing Business Conduct." Harvard Business Review 89, no. 9 (September 2011). (Online edition.)
- 11 Sep 2012
- News
Harvard conducts case study on Farhan's Excel Entertainment
- 11 Sep 2018
- News
Bringing Government Up to Code
read "Go home Googlers." It was a daily reminder, she says, that something was broken. That this great technological revolution just wasn't working for everyone. Today, Ingersoll works as COO of Code for... View Details
- Article
Kill or Die: Moral Judgment Alters Linguistic Coding of Causality
By: Julian De Freitas, Peter DiScioli, Jason Nemirow, Maxim Massenkoff and Steven Pinker
What is the relationship between the language people use to describe an event and their moral judgments?
We test the hypothesis that moral judgment and causative verbs rely on the same underlying mental
model of people’s actions. Experiment 1a finds that participants... View Details
Keywords: Moral Cognition; Moral Psychology; Causative Verbs; Trolley Problem; Argument Structure; Moral Sensibility; Judgments
De Freitas, Julian, Peter DiScioli, Jason Nemirow, Maxim Massenkoff, and Steven Pinker. "Kill or Die: Moral Judgment Alters Linguistic Coding of Causality." Journal of Experimental Psychology: Learning, Memory, and Cognition 43, no. 8 (August 2017): 1173–1182.
- winter 2003
- Article
Massively Categorical Variables: Revealing the Information in Zip Codes
We introduce the idea of a massively categorical variable, a variable such as zip code that takes on too many values to be treated in the standard manner, and show how to use it directly as explanatory variables in an econometric model. In an application of this... View Details
Steenburgh, Thomas J., Andrew Ainslie, and Peder Hans Engebretson. "Massively Categorical Variables: Revealing the Information in Zip Codes." Marketing Science 22, no. 1 (winter 2003): 40–57.
- 2016
- Report
Review of Competitiveness Frameworks: An Analysis Conducted for the Irish National Competitiveness Council
By: Christian H.M. Ketels
The report reviews recent research on competitiveness as well as the use of competitiveness frameworks applied in leading international competitiveness rankings and in national competitiveness assessments. The report includes four main parts: The initial chapter... View Details
Ketels, Christian H.M. "Review of Competitiveness Frameworks: An Analysis Conducted for the Irish National Competitiveness Council." Report, Dublin, Ireland, April 2016.