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  • All HBS Web  (3,538)
    • People  (5)
    • News  (793)
    • Research  (1,966)
    • Events  (27)
    • Multimedia  (32)
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  • March 2024
  • Case

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
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Ascarza, Eva, Bruce Hardie, Michael Ross, and Peter S. Fader. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Case 524-046, March 2024.
  • Fast Answer

Patent terminology: Classification codes

What are patent classification codes and how are they used? A classification system is an arrangement of hierarchical categories used to organize things by their characteristics or relationships. A patent... View Details
  • October 2015
  • Article

Hormones and Ethics: Understanding the Biological Basis of Unethical Conduct

By: Jooa Julie Lee, Francesca Gino, Ellie Shuo Jin, Leslie K. Rice and Robert A. Josephs
Globally, fraud has been rising sharply over the last decade, with current estimates placing financial losses at greater than $3.7 trillion dollars annually. Unfortunately, fraud prevention has been stymied by lack of a clear and comprehensive understanding of its... View Details
Keywords: Behavior; Ethics; Science
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Lee, Jooa Julie, Francesca Gino, Ellie Shuo Jin, Leslie K. Rice, and Robert A. Josephs. "Hormones and Ethics: Understanding the Biological Basis of Unethical Conduct." Journal of Experimental Psychology: General 144, no. 5 (October 2015): 891–897.
  • 2019
  • Article

Configurations of Extremal Type II Codes via Harmonic Weight Enumerators

By: Noam D. Elkies and Scott Duke Kominers
We prove configuration results for extremal Type II codes, analogous to the configuration results of Ozeki and of the second author for extremal Type II lattices. Specifically, we show that for n ∈{8,24,32,48,56,72,96} every extremal Type II code of length n is... View Details
Keywords: Mathematical Methods
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Elkies, Noam D., and Scott Duke Kominers. "Configurations of Extremal Type II Codes via Harmonic Weight Enumerators." Journal de Théorie des Nombres de Bordeaux 31, no. 3 (2019): 679–688.
  • March 2024
  • Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
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Ascarza, Eva, Bruce Hardie, Peter S. Fader, and Michael Ross. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Spreadsheet Supplement 524-706, March 2024.

    A Global Leader's Guide to Managing Business Conduct

    An extensive global survey by three Harvard Business School professors finds that employees agree on core standards of corporate behavior; but meeting those standards will require new approaches to managing business conduct. The compliance and ethics programs of... View Details

    • 01 Jun 2015
    • Video

    Carlos Miguel Prieto (MBA 1992) on the art of conducting

    • July 8, 2022
    • Article

    How to Conduct a Great Performance Review

    By: Frank V. Cespedes
    Dissatisfaction with performance appraisals is pervasive, but they remain an essential managerial responsibility. The purpose of performance reviews is two-fold: an accurate and actionable evaluation of performance, and then development of that person’s skills in line... View Details
    Keywords: Performance Review; Feedback; Employees; Management Skills
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    Cespedes, Frank V. "How to Conduct a Great Performance Review." Harvard Business Review (website) (July 8, 2022).
    • November 1984 (Revised October 1989)
    • Case

    Dow Corning Corp.: Business Conduct and Global Values (A)

    Describes the development and ongoing operation of the Business Conduct Committee of Dow Corning Corp. as an example of managing corporate values in a multinational enterprise. View Details
    Keywords: Business or Company Management; Values and Beliefs; Multinational Firms and Management; Corporate Social Responsibility and Impact
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    Goodpaster, Kenneth E. "Dow Corning Corp.: Business Conduct and Global Values (A)." Harvard Business School Case 385-018, November 1984. (Revised October 1989.)
    • May 1989 (Revised October 1989)
    • Supplement

    Dow Corning Corp.: Business Conduct and Global Values (C)

    Assumes that the reader has also read Dow Corning Corp. (A). Presents two difficult decisions faced by Dow Corning's Business Conduct Committee. A rewritten version of an earlier case. View Details
    Keywords: Decision Making
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    Goodpaster, Kenneth E. "Dow Corning Corp.: Business Conduct and Global Values (C)." Harvard Business School Supplement 389-179, May 1989. (Revised October 1989.)
    • 31 Aug 2017
    • Blog Post

    Why I Spent This Summer Coding

    minimal viable product (MVP) for our mental health startup idea, and to achieve that, I decided to level up my technical skills through an intensive coding program for three main reasons: 1. Entrepreneurial empowerment 2. Future View Details
    Keywords: Technology
    • May 1989 (Revised October 1989)
    • Supplement

    Dow Corning Corp.: Business Conduct and Global Values (B)

    Assumes that the reader has also read Dow Corning Corp. (A). Presents two difficult decisions faced by Dow Corning's Business Conduct Committee. A rewritten version of an earlier case. View Details
    Keywords: Decision Making
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    Goodpaster, Kenneth E. "Dow Corning Corp.: Business Conduct and Global Values (B)." Harvard Business School Supplement 389-178, May 1989. (Revised October 1989.)
    • May 2025
    • Case

    Windsurf and the AI Code Assistant Market

    By: Suraj Srinivasan, Sudhanshu Nath Mishra and Radhika Kak
    In April 2025, the founding team of Windsurf, an AI start-up specializing in code generation gathered in Mountain View, California, to assess its remarkable year of growth. The company had scaled from a niche GitHub Copilot alternative to a breakout player with over... View Details
    Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Technology Industry; United States
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    Srinivasan, Suraj, Sudhanshu Nath Mishra, and Radhika Kak. "Windsurf and the AI Code Assistant Market." Harvard Business School Case 125-111, May 2025.
    • 11 Sep 2012
    • News

    Harvard conducts case study on Farhan's Excel Entertainment

    • April 2012
    • Case

    Novozymes: Cracking the Emerging Markets Code

    By: Krishna G. Palepu and Karol Misztal
    In 2011, the management of Novozymes, the industrial enzymes leader, reflected on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme... View Details
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    Palepu, Krishna G., and Karol Misztal. "Novozymes: Cracking the Emerging Markets Code." Harvard Business School Case 112-084, April 2012.
    • September 2011
    • Article

    A Global Leader's Guide to Managing Business Conduct

    By: Lynn S. Paine, Rohit Deshpandé and Joshua D. Margolis
    An extensive global survey by three Harvard Business School professors finds that employees agree on core standards of corporate behavior. But meeting those standards will require new approaches to managing business conduct. The compliance and ethics programs of most... View Details
    Keywords: Leadership; Management; Ethics; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Standards; Corporate Accountability; Corporate Governance
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    Paine, Lynn S., Rohit Deshpandé, and Joshua D. Margolis. "A Global Leader's Guide to Managing Business Conduct." Harvard Business Review 89, no. 9 (September 2011). (Online edition.)
    • 2016
    • Report

    Review of Competitiveness Frameworks: An Analysis Conducted for the Irish National Competitiveness Council

    By: Christian H.M. Ketels
    The report reviews recent research on competitiveness as well as the use of competitiveness frameworks applied in leading international competitiveness rankings and in national competitiveness assessments. The report includes four main parts: The initial chapter... View Details
    Keywords: Competitiveness; Competition; Analysis
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    Ketels, Christian H.M. "Review of Competitiveness Frameworks: An Analysis Conducted for the Irish National Competitiveness Council." Report, Dublin, Ireland, April 2016.
    • 11 Sep 2018
    • News

    Bringing Government Up to Code

    read "Go home Googlers." It was a daily reminder, she says, that something was broken. That this great technological revolution just wasn't working for everyone. Today, Ingersoll works as COO of Code for... View Details
    • 18 Jan 2012
    • News

    Politics, Tax Code Said to Stymie U.S.

    • 02–03 Dec 2022
    • HBS Alumni Events

    D^3 Catalyst: No Code Machine Learning and Artificial Intelligence

    Do you want to delve into Machine Learning and Artificial Intelligence, but you feel overwhelmed and intimidated? Do you want to leverage the power of Machine Learning and Artificial Intelligence without writing any code? Do you want to leverage Machine Learning and... View Details
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