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(146)
- News (27)
- Research (102)
- Events (1)
- Multimedia (2)
- Faculty Publications (58)
Show Results For
- All HBS Web
(146)
- News (27)
- Research (102)
- Events (1)
- Multimedia (2)
- Faculty Publications (58)
- October 2023
- Case
To Fizzle Out or Heat Up? PepsiCo and Coca-Cola’s SodaStream and Costa Coffee Acquisitions
By: David Collis and Haisley Wert
U.S. beverage giants PepsiCo and Coca-Cola shared many similarities by August 2018—both were founded by pharmacists in the 1890s, grew to offer hundreds of drink brands, and championed rival flagship products that drove loyalists into taste-testing wars. That month,... View Details
Keywords: Corporate Strategy; Acquisition; Diversification; Expansion; Brands and Branding; Food and Beverage Industry
Collis, David, and Haisley Wert. "To Fizzle Out or Heat Up? PepsiCo and Coca-Cola’s SodaStream and Costa Coffee Acquisitions." Harvard Business School Case 724-394, October 2023.
- 27 Jun 2017
- First Look
First Look at New Research and Ideas, June 27
Case 417-068 Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A) Galya Frayman Molinas, President of Coca-Cola's Turkish business and a 20-year company veteran, is unexpectedly asked to take the helm of... View Details
Keywords: Sean Silverthorne
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 1994
- Book
Adding Value: Brands and Marketing in Food and Drink
By: Geoffrey Jones and Nicholas J. Morgan
Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details
Jones, Geoffrey, and Nicholas J. Morgan, eds. Adding Value: Brands and Marketing in Food and Drink. London: Routledge, 1994.
- August 2015 (Revised December 2016)
- Case
Apple Pay
By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited... View Details
Keywords: Technology; Digital Services And Strategy; Launch; Mobile; Mobile Payments; Apple; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; iOS; Iphone; Marketing; Product; Mobile and Wireless Technology; Product Launch; Finance; Credit Cards; Technology Industry; Banking Industry; United States; United Kingdom
Gupta, Sunil, Shelle Santana, and Margaret L. Rodriguez. "Apple Pay." Harvard Business School Case 516-027, August 2015. (Revised December 2016.)
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
- July 2015 (Revised October 2015)
- Case
Building Strong Partnerships at the Inter-American Development Bank
By: Amy C. Edmondson, Erin L. Henry, Andreas Georgoulias and Natalie Bartlett
Building Strong Partnerships at the Inter-American Development Bank details the development of the bank's new Office of Outreach Partnerships to sustain a culture of innovation through maintaining and generating partnerships in order to fulfill the bank's greater... View Details
Keywords: Business Organization; Business And Community; Well-being; Wealth and Poverty; Organizational Structure; Groups and Teams; Organizational Culture; Technology Adoption; Business and Stakeholder Relations; Business and Shareholder Relations; Business and Government Relations; Change Management; Nonprofit Organizations; Expansion; Partners and Partnerships; Restructuring; Welfare or Wellbeing; Business and Community Relations; Non-Governmental Organizations; Banking Industry; Latin America
Edmondson, Amy C., Erin L. Henry, Andreas Georgoulias, and Natalie Bartlett. "Building Strong Partnerships at the Inter-American Development Bank." Harvard Business School Case 616-004, July 2015. (Revised October 2015.)
- Web
Great American Business Leaders of the 20th Century - Leadership
Telephone and Telegraph, 1997–2002 Desiderio A. Arnaz Desilu Productions, 1950–1962 Mary Kay Ash Mary Kay Cosmetics, 1963–1987 Roy L. Ash Litton Industries, 1961–1972 H. Brewster Atwater, Jr. General Mills, 1981–1995 Beatrice F. Auerbach G. Fox & Company, 1938–1965 J.... View Details
- 05 Jul 2023
- What Do You Think?
How Are Middle Managers Falling Down Most Often on Employee Inclusion?
the trinity—common to many organizations. In many cases, it’s an elusive goal. Organizations know how to hire people with diverse backgrounds; they don’t seem to be doing a very good job of retaining them. As a result, with Coca-Cola... View Details
Keywords: by James Heskett
- Web
Africa - Global
across the continent. Prior positions includes serving as Director of Legal and Corporate Affairs for Microsoft South Africa, and Director of Pan-African Strategic Initiatives for Coca-Cola South Africa. As a graduate of Harvard College,... View Details
- Web
Mid-US - Global
school. Alicia has extensive international experience in Asia, Latin America, and Europe. She started her career as a CPA for Ernst & Young (E&Y), working in the Midwest and Japan. After E&Y, she joined The Coca-Cola Company and held... View Details
- 18 Jan 2022
- Research & Ideas
How Eliminating Non-Competes Could Reshape Tech
of Cisco to pursue his vision for a superior videoconferencing experience. "If an employee inside Coca-Cola stole the recipe and used it to start a competing cola company today, could he really compete with Coca-Cola?" Companies can... View Details
- 24 Apr 2017
- Op-Ed
Op-Ed: Courage: The Defining Characteristic of Great Leaders
team to deliver strong near-term performance while continuing to invest in her transformation strategy. Nooyi’s arch-rival, Coca-Cola CEO Muhtar Kent, decided instead to concentrate on sugar-based soft drinks while ignoring these obvious... View Details
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
notion that a large segment of consumers might prefer automobiles that were safe and fuel-efficient. Coca-Cola ignored evidence that "New Coke" would fizzle and launched it anyway. Companies in the mechanical-watch and... View Details
Keywords: by Garry Emmons
- 12 Dec 2005
- Research & Ideas
Using the Law to Strategic Advantage
protection, such as patents, trade secrets, and trademarks. A trademark offers a way to capture the brand equity of a company or a product. BusinessWeek recently calculated that the value of the Coca-Cola brand was worth more than $65... View Details
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
authentic—because they are—and have proven very good at garnering more fans. For instance, the Facebook pages for both Nutella and Coca-Cola were created, unsolicited, by actual fans. In both cases, the companies have encouraged these... View Details
- Web
Historical Data & Sources - Business History
Download Data Set in Excel Coca-Cola: Countries with Bottlers Courtesy of the Coca-Cola Company, Heritage Communications Map created by John Regan, MBA 2016 Download Data Set in Excel Coffee Exports by Country FAO (Food and Agricultural... View Details
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
world of diet beverages. For years, Coca-Cola tried and failed to entice men to consume Diet Coke, its popular (among women) zero-calorie cola, packaged in a striking white can. But then the company introduced the zero-calorie cola Coke... View Details
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts and feelings related to the positive aspects of... View Details