Co-creation - Publications - Faculty & Research

11 Jan 2017
Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

Storie-Johnson “Today, we tend to view color as an ingredient,” says Ai Hisano, the Harvard-Newcomen Fellow in Business History at Harvard Business School. Hisano is author of the HBS working paper, “Standardized Color in the Food Industry: The View Details

Keywords: by Carmen Nobel

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

resulting co-creation of ecological damage by firms and governments. In the new global economy since 1980, renewed economic growth and consumerism resulted in mountains of waste in increasingly polluted mega-cities. Biodiversity and the... View Details

Keywords: Dina Gerdeman

05 Feb 2009
Research & Ideas

In Praise of Marketing

defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning and the development of... View Details

Keywords: by John Quelch; Advertising

21 Apr 2020
Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

material and make quick decisions based on operating principles. Business leaders can utilize this approach to generate fast, smart decisions based on useful information gathered from customers or stakeholders. 5. Create the right glide path to land a project Jeff... View Details

Keywords: by Euvin Naidoo

10 Mar 2015
First Look

First Look: March 10

co-creators of Citizens Connect, Chris Osgood and Nigel Jacob, a chance to grow their vision for citizen-engaged governance and civic innovation, but it also requires that the two City of Boston leaders sit on a formal selection committee... View Details

Keywords: Carmen Nobel

15 May 2018
First Look

New Research and Ideas, May 15, 2018

Review] Global Business over Time By: Jones, G. Abstract—This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms, emerging out of industrialized Western... View Details

Keywords: Dina Gerdeman

25 Mar 2014
First Look

First Look: March 25

present day. The chapter focuses on the role of business enterprises as powerful actors in the spread of global capitalism after 1848 and up the present day. It shows how multinational firms have created and co-created markets and... View Details

Keywords: Sean Silverthorne

14 Mar 2017
First Look

First Look at New Research, March 14

role of small entrepreneurs in the co-creation of the industry. Making extensive use of oral history, the article explores the role of tour companies in drawing affluent Western ecotourists to the country, and of the creators of ecolodges... View Details