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  • All HBS Web  (130)
    • News  (16)
    • Research  (74)
  • Faculty Publications  (55)

Show Results For

  • All HBS Web  (130)
    • News  (16)
    • Research  (74)
  • Faculty Publications  (55)
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  • 21 Apr 2020
  • Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

material and make quick decisions based on operating principles. Business leaders can utilize this approach to generate fast, smart decisions based on useful information gathered from customers or stakeholders. 5. Create the right glide path to land a project Jeff... View Details
Keywords: by Euvin Naidoo
  • 01 Jul 2019
  • What Do You Think?

Are Super Stretch Goals Only for the Very Young?

sense of co-creation and ensure engagement.” Do asrarqureshi and Jainn have something here? Do super stretch goals require more commitment than a large organization can muster? What do you think? Original Column Remember the days when... View Details
Keywords: by James Heskett
  • 11 Jan 2017
  • Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

Storie-Johnson “Today, we tend to view color as an ingredient,” says Ai Hisano, the Harvard-Newcomen Fellow in Business History at Harvard Business School. Hisano is author of the HBS working paper, “Standardized Color in the Food Industry: The View Details
Keywords: by Carmen Nobel
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning and the development of... View Details
Keywords: by John Quelch; Advertising
  • 10 Mar 2015
  • First Look

First Look: March 10

co-creators of Citizens Connect, Chris Osgood and Nigel Jacob, a chance to grow their vision for citizen-engaged governance and civic innovation, but it also requires that the two City of Boston leaders sit on a formal selection committee... View Details
Keywords: Carmen Nobel
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

role of small entrepreneurs in the co-creation of the industry. Making extensive use of oral history, the article explores the role of tour companies in drawing affluent Western ecotourists to the country, and of the creators of ecolodges... View Details
Keywords: Sean Silverthorne
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

Review] Global Business over Time By: Jones, G. Abstract—This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms, emerging out of industrialized Western... View Details
Keywords: Dina Gerdeman
  • 25 Mar 2014
  • First Look

First Look: March 25

present day. The chapter focuses on the role of business enterprises as powerful actors in the spread of global capitalism after 1848 and up the present day. It shows how multinational firms have created and co-created markets and... View Details
Keywords: Sean Silverthorne
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value View Details
Keywords: Carmen Nobel
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