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- Faculty Publications (11)
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- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
not have suggested he was slated to make millions on the basis of building a special kind of beauty products company. From a young age, he had tried this and that clever angle for a quick buck, most of which either fell short or utterly... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
Kumbh Mela? The author shows how clever marketers have ridden the religion wave by tailoring their products and services accordingly. The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World by Amanda... View Details
- 07 Dec 2011
- Research & Ideas
Are Creative People More Dishonest?
In his 1641 treatise, Meditations on First Philosophy, philosopher René Descartes introduced the concept of an "evil genius," a powerful force of nature who is equally clever and deceitful. Since then, the world has given us... View Details
- 01 Sep 2024
- News
Alumni Books
Edited by Margie Kelley Alumni Books 20+ Years of Urban Rebuilding: Lessons from the Revival of Lower Manhattan after 9/11 By Patrice Derrington (MBA 1991) and Rosemary Scanlon (PMD 42, 1981) Routledge Following the destruction of the World Trade Center and the... View Details
- 21 Dec 2009
- Research & Ideas
Good Banks, Bad Banks, and Government’s Role as Fixer
we learn from the private equity model? When it comes to megabanks, I'm in favor of a smaller board with deep financial expertise, substantial time commitments, and a different pay structure. We can try to be clever and add more... View Details
- 16 Dec 2002
- Lessons from the Classroom
Marrying Distance and Classroom Education
Traditionally, businesses thought about doing distance learning because it saved money or provided logistics benefits. But your suggestion is that it can be a better way of doing things if you really think it through and set it up right. DL: Yes, but there are... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2015
- News
Alumni and Faculty Books for March 2015
parenting popular in the United States and Europe. She also offers a few clever tips, such as how Russian babies are potty trained well before the age of two, and how Russian mothers easily get their young children to eat healthy,... View Details
- 01 Jun 2020
- News
Inside Out
to spend time indoors. The other is prison.) ... Here’s a weird but helpful way to think about all of this indoor time, courtesy of Rich Corsi, dean of engineering and computer science at Portland State University, an outstanding building scientist with a View Details
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=55227 Harvard Business School Case 418-087 Candor at Clever Clever, a high-growth EdTech company based in San Francisco, had grown quickly in market share and headcount. As with many... View Details
Keywords: Dina Gerdeman
- 26 Mar 2007
- Research & Ideas
Learning from Failed Political Leadership
found over decades of collaboration that clever piecemeal solutions to international security problems were always inadequate on a global basis because they omitted existing linkages. Also, American policymaking tends to be based on... View Details
Keywords: by Martha Lagace
- 01 Dec 1996
- News
An Entrepreneurial Journey
flew off the shelves, the Neutrogena brand gained strong consumer loyalty. By 1994, its squeaky clean image, clever niche marketing, and high margins attracted the attention of health-products powerhouse Johnson & Johnson, which acquired... View Details
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
for investing heavily in R&D and innovation by large companies or in the decision to open a new start-up by a graduating Harvard Business School MBA. Uncertainty kills investment, however, and we are seeing uncertainty on an unprecedented scale. To illustrate, one... View Details
Keywords: by Staff