Cement - Publications - Faculty & Research

19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

populist leaders who made scapegoats of refugees, immigrants, and minorities. "If we stay the course and fail to change, we will continue to further destroy the planet and further cement inequality." These tensions between neoliberalism... View Details

Keywords: by Dina Gerdeman

19 Dec 2005
Research & Ideas

The Regional Slice of Your Global Strategy

for gasoline in the United States to consist of five distinct regions. Other large markets where transport costs are relatively high in relation to product value, such as cement in Brazil or beer in China, can be similarly broken down.... View Details

Keywords: by Pankaj Ghemawat

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

period. And over the past 10 years it realized an average total ROE of nearly 20 percent, versus negative 1 percent for the S&P 500. Others are Cemex (historically, good returns in the cement business!) and Ryanair (good returns in... View Details

Keywords: by Sean Silverthorne; Retail

08 Nov 2024
Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

African people, businesses, and nations are becoming increasingly stressed by climate-related perils like droughts, river flooding, extreme heat, and rising sea levels. This is leading not only to the destruction of assets but also challenges to lives and... View Details

Keywords: by John Macomber; Green Technology; Energy

04 Mar 2009
Op-Ed

Credit is Not the Bogey

commerce." A panoply of mortgage products (not all predatory, not all egregious) fueled the homebuilding industry, which kept the economy afloat during the last decade. While other sectors plummeted, housing stayed strong. Related industries such as wood, gypsum,... View Details

Keywords: by Nicolas P. Retsinas & Eric S. Belsky; Construction; Real Estate; Financial Services

03 Feb 2003
Research & Ideas

Web Services

our technology investments," he said. "Web services are the perfect, customizable technology to meet that 'have it your way' need," said Rose O'Donnell, vice president of engineering at Bowstreet. With that said, she warned, "You don't want to pour... View Details

Keywords: by Julia Hanna; Service

08 Aug 2006
First Look

First Look: August 8, 2006

805-064 Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to better understand the customers in... View Details

Keywords: Sean Silverthorne

06 Oct 2009
First Look

First Look: October 6

double the company's size and take it to new geographies, he wonders if the right capabilities are in place for what should be changed to manage the integration process effectively. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/308022-PDF-ENG CEMEX (B):... View Details

Keywords: Martha Lagace

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

cement the loyalty of those who remain by assuring employees that the company has survived difficult times before, maintaining quality rather than cutting corners, and servicing existing customers rather than trying to be all things to... View Details

Keywords: by John Quelch

02 Sep 2013
Research & Ideas

The Curse of Double-Digit Growth

advisor to Liberian president and Nobel Peace Prize-winner Ellen Johnson Sirleaf, a 1971 graduate of the Harvard Kennedy School, wrote the policy memorandum at the request of the Liberian government, which seeks fast growth of its own. To View Details

Keywords: by Kim Girard

15 Feb 2000
Research & Ideas

The Right Connections

of each may vary from sector to sector. Technological uncertainty is a major issue for young Internet companies, for instance, but it's not much of a factor in the cement industry. To Higgins's surprise, the data also showed that it's not... View Details

Keywords: by Judith A. Ross

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

guide. Clear articulation of values and principles helps employees choose among alternatives in a consistent manner. "One Cemex, we are only one Cemex," CEO Lorenzo Zambrano declared to me. The Mexican company is one of the world's top View Details

Keywords: by Rosabeth Moss Kanter

22 Dec 2015
First Look

December 22, 2015

manageable? A second challenge is to figure out how to further expand ShondaLand. How could Rhimes best build her portfolio and further cement ShondaLand's place in television history? Purchase this case:... View Details

Keywords: Carmen Nobel

11 Apr 2018
Research & Ideas

Sexual Harassment: What Employers Should Do Now

out for a beer, women might feel uncomfortable, but perhaps won’t say anything. They may try to become one of the boys in certain environments to try to cement their place in the organization. The courts have said, in certain... View Details

Keywords: by Dina Gerdeman

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

interactive and integrative components of channel strategy. Unfortunately, however, most firms—regardless of their place in a given channel—do not manage their go-to-market strategies in that inclusive way. Once they carve out a profile, channel structures slowly... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

27 Mar 2012
First Look

First Look: March 27

that the greater uncertainty under cap-and-trade will erode value. We also show that improvements to the emissions intensity of the "dirty" type can increase the emissions intensity of the firm's optimal capacity portfolio. Through a numerical experiment... View Details