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- All HBS Web (444)
- Faculty Publications (25)
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- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
budget to influencer marketing. Overall, Zhang hopes the research will encourage marketers to “take a step back” when measuring success. They should look beyond easy clicks to consider influencer reputation as part of their advertising... View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
Has Entered the Mainstream By: Chatterji, Aaron K., and Michael W. Toffel Abstract—Leaders in all sectors, from business to sports to education, are increasingly wading into controversial political and social issues. Based on interviews with leaders who have made... View Details
Keywords: Sean Silverthorne
- 17 Feb 2022
- Book
When Employees Feel a Sense of Purpose, Companies Succeed
oversight on the part of managers. Individuals voluntarily regulate themselves, refraining from behaviors that clash with the culture. Over the past few decades, many corporate leaders have sought to build strong cultures that define... View Details
Keywords: by Ranjay Gulati
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
massive growth in world FDI in mining. As petroleum consumption grew with new uses, the search for oil became worldwide. Oil was the only fuel that could drive the new motor car, while the demand for rubber tyres for cars created an... View Details
Keywords: by Geoffrey Jones
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
today's difficult economic climate was the subject of a panel discussion at Harvard Business School recently. The discussion, part of a one-night event called "Entrepreneurship During an Uncertain Time," featured four highly... View Details
- 01 Feb 2010
- Research & Ideas
The ‘Luxury Prime’: How Luxury Changes People
Are people who travel in town cars and on corporate jets different—on a psychological level—from you and me? Does the availability of luxury goods "prime" individuals to be less concerned about or considerate toward others? The... View Details
Keywords: by Sarah Jane Gilbert
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
lives, in part because they didn’t understand the nature of power, but many of them learned along the way,” says Battilana. "Having once been wary of power is no guarantee that you will be immune to abusing it." Brazilian doctor Vera... View Details
Keywords: by Jay Fitzgerald
- 28 Mar 2012
- What Do You Think?
Are Factory Jobs Important to the Economy?
which the directors toured a newly-created "beauty park" in the US, where companies cooperating to create and manufacture new fashion beauty products are located together in one light industrial park. It is a reflection of colleagues Gary Pisano and Willy Shih's... View Details
- 03 May 2022
- Research & Ideas
Desperate for Talent? Consider Advancing Your Own Employees First
Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,... View Details
Keywords: by Rachel Layne
- 18 Mar 2019
- Research & Ideas
Stuck in Commuter Hell? You Can Still Be Productive
this makes people feel happier about their jobs, according to the working paper Between Home and Work: Commuting as an Opportunity for Role Transitions. Meanwhile, doing relaxing or purely pleasurable things on the way to the office, like listening to music in the... View Details
Keywords: by Dina Gerdeman
- 18 Dec 2019
- Book
6 Skills That Wise Companies Harness for World-Changing Innovation
always to improve mobility, and he did so through his company’s engine innovations. After coming up with the company’s trademarked CVCC engine, Honda declared that his company had pulled ahead of the top three car companies, “but his... View Details
Keywords: by Kristen Senz
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
price comparison. TJX has created enormous expertise in this area and has fostered a differentiated treasure hunt that is highly productive. Macy's is moving to strengthen its already wide-ranging assortment of unique items. Nordstrom's private label has always been a... View Details
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
to move into palm oil—a much more capital intensive crop to process, with higher barriers to entry for small farmers. Geopolitical forces also played a part in the palm oil industry’s development, Giacomin says. After World War II,... View Details
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
treats market share as the result of building better cars more cheaply than its competitors, and not as an objective in and of itself. Its globalization has actually been driven by a complex array of coordination mechanisms across... View Details
Keywords: by Martha Lagace
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
then. Today, as entertainment becomes increasingly digital and spare time is in ever-shorter supply, art museums and cultural institutions have been put in a bind. Do they stick to their tried-and-true format and cater to loyal devotees... View Details
- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
Ask jazz fans the world over to name their favorite compilation, and chances are their response is Kind of Blue. With music that is sophisticated and sublime, spare yet complex, trumpeter and composer Miles Davis (1926-1991) reached... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
remembers perching with a friend atop the backseat of his father's 1969 red Camaro convertible while Levitt zigzagged the car through the streets of Belmont. "That was part of who he was and his... View Details
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
including cars and refrigerators. It has projects in development with GM's OnStar and in cloud computing. In addition, Verizon CEO Lowell McAdam sees small "pots of gold" everywhere in the business, even in the traditional... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
21 years. Nowitzki refined his skills by breaking them down into their component parts and focusing intently on the elements that needed improvement—not just practicing jump shots, but watching videos and breaking down the movements and... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
attractive. Why? The reason might be an increasing willingness on the part of consumers to identify with the underdog. In today's economically difficult times, it appears, underdog brands are gaining psychological, and real, power in the... View Details
Keywords: by Martha Lagace