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(1,358)
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Show Results For
- All HBS Web
(1,358)
- People (1)
- News (520)
- Research (683)
- Events (3)
- Multimedia (27)
- Faculty Publications (406)
- May 2006
- Supplement
The Brent Spar Campaign (B): Rescuing Greenpeace?
By: James K. Sebenius and Natasha Affolder
Keywords: Green Technology Industry
- January 2005 (Revised February 2005)
- Case
Ray Rogers and the Corporate Campaign (A)
By: James K. Sebenius and Michael A. Wheeler
Sets the stage for analyzing the strategy of labor organizer Ray Rogers in bringing J.P. Stevens to the bargaining table when conventional union tactics failed. Though set in the specific context of labor-management relations, it illustrates much more fundamental... View Details
Keywords: Strategy; Negotiation Preparation; Negotiation Tactics; Labor Unions; Labor and Management Relations; Manufacturing Industry; United States
Sebenius, James K., and Michael A. Wheeler. "Ray Rogers and the Corporate Campaign (A)." Harvard Business School Case 905-054, January 2005. (Revised February 2005.)
- February 1985 (Revised October 1989)
- Case
Norton Co.: The Carbo Conversion Campaign (B)
Corey, E. Raymond, and Bobbi Carrey. "Norton Co.: The Carbo Conversion Campaign (B)." Harvard Business School Case 585-141, February 1985. (Revised October 1989.)
- February 1985 (Revised May 1989)
- Case
Norton Co.: The Carbo Conversion Campaign (A)
Corey, E. Raymond, and Bobbi Carrey. "Norton Co.: The Carbo Conversion Campaign (A)." Harvard Business School Case 585-140, February 1985. (Revised May 1989.)
- 09 Jul 2018
- News
Door-to-door canvassing campaigns can sway voter decisions
- January 2005
- Case
Ray Rogers and the Corporate Campaign (B)
By: James K. Sebenius and Michael A. Wheeler
Supplements the (A) case. A rewritten version of an earlier case. View Details
Sebenius, James K., and Michael A. Wheeler. "Ray Rogers and the Corporate Campaign (B)." Harvard Business School Case 905-055, January 2005.
- 04 Aug 2015
- Video
The Harvard Business School Campaign - Sao Paulo Regional Event
- 28 Apr 2014
- News
Harvard Business School Launches $1B Fundraising Campaign
- 24 May 2013
- News
Four Lean Advertising Campaigns That Went Viral
- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
Photo courtesy New England Patriots Photo courtesy New England Patriots New England Patriots owner Robert Kraft (MBA 1965) launched a $25 million "Stand Up to Jewish Hate" campaign last week, which is "aiming to raise awareness nationwide... View Details
- April 1990 (Revised April 1992)
- Supplement
Ad Council's AIDS Campaign (B): Program Adoption
By: V. Kasturi Rangan and Janet Montgomery
The answer to the (A) case. Explains Ad Council's plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy. View Details
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (B): Program Adoption." Harvard Business School Supplement 590-106, April 1990. (Revised April 1992.)
- 01 Jun 2016
- News
Recent HBS Campaign Regional Events & Alumni Gatherings
1–3 The HBS Campaign Dubai Regional Event was held at the Ritz-Carlton, Dubai International Financial Centre: 1 Mohammed Al-Faisal (MBA 1996) and Tarek Sakka (MBA 1994) during the reception prior to the evening’s presentations. 2 Omar... View Details
- 21 Apr 2012
- News
In France, Using Lessons From Obama Campaign
- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details
Keywords: Advertising Campaigns; Growth and Development; Health Care and Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, NY)
Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)
- 01 Dec 2016
- News
Recent HBS Campaign Regional Event & Alumni Gatherings
1–4 The HBS Campaign Toronto Regional Event was held at the Ritz-Carlton, Toronto, in September: 1 Alumni and guests at the reception. 2 Noel Desautels (MBA 1986) with Sally and Bob Gibb (MBA 1970). 3 Robin Kovitz (MBA 2007). 4 Philippe... View Details
- 24 Jul 2012
- News
Offshore Jobs Play Role In Campaigns And Economy
- 01 Jun 2016
- News
What bosses can learn from the Remain campaign
- 5:30 PM – 9 PM PDT, 09 Jun 2014
- Campaign
Harvard Business School Campaign San Francisco Regional Event
Monday, June 9, 2014 Schedule of Events 5:30 p.m. Registration 6:00 p.m. HBS Campaign Presentation 7:00 p.m. Connect and Engage 7:15—9:30 p.m. Reception and Strolling Dinner Register here If you are in the Northern... View Details
- 01 Jun 2001
- News
Stephen M. Moret: A Campaign for Positive Change
to the student senate as an engineering representative, a post that proved fortifying and challenging, ignited his interest in working on behalf of others and improving the way things function. He then ran for president of the LSU student body and won, basing his View Details