Campaigns - Publications - Faculty & Research

The answer to the (A) case. Explains Ad Council's plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy. View Details

Keywords: Health Disorders; Advertising Campaigns; Advertising Industry

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May 2006
Supplement

The Brent Spar Campaign (C): Sequel

Citation

30 May 2016
News

Hillary Clinton’s campaign message keeps evolving

04 Aug 2015
Video

The Harvard Business School Campaign - Sao Paulo Regional Event

24 May 2013
News

Four Lean Advertising Campaigns That Went Viral

September 7, 2011
Article

A Campaign Finance Job for the SEC

By: John C. Coates and Taylor Lincoln

Citation

21 Apr 2012
News

In France, Using Lessons From Obama Campaign

01 Jun 2016
News

Recent HBS Campaign Regional Events & Alumni Gatherings

1–3 The HBS Campaign Dubai Regional Event was held at the Ritz-Carlton, Dubai International Financial Centre: 1 Mohammed Al-Faisal (MBA 1996) and Tarek Sakka (MBA 1994) during the reception prior to the evening’s presentations. 2 Omar... View Details

5:30 PM – 9 PM PDT, 09 Jun 2014
Campaign

Harvard Business School Campaign San Francisco Regional Event

Monday, June 9, 2014 Schedule of Events 5:30 p.m. Registration 6:00 p.m. HBS Campaign Presentation 7:00 p.m. Connect and Engage 7:15—9:30 p.m. Reception and Strolling Dinner Register here If you are in the Northern... View Details

March 1990 (Revised March 1992)
Case

New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign

By: V. Kasturi Rangan and Sohel Karim

Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details

Keywords: Advertising Campaigns; Growth and Development; Health Care and Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, NY)

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01 Dec 2016
News

Recent HBS Campaign Regional Event & Alumni Gatherings

1–4 The HBS Campaign Toronto Regional Event was held at the Ritz-Carlton, Toronto, in September: 1 Alumni and guests at the reception. 2 Noel Desautels (MBA 1986) with Sally and Bob Gibb (MBA 1970). 3 Robin Kovitz (MBA 2007). 4 Philippe... View Details

6:30 PM – 10:30 PM PDT, 11 Jun 2014
Campaign

Harvard Business School Campaign Los Angeles Regional Event

Wednesday, June 11, 2014 Schedule of Events 6:30 p.m. Registration 7:00 p.m. HBS Campaign Presentation 8:00 p.m. Connect and Engage 8:15—10:30 p.m. Reception and Strolling Dinner Register here If you are in the Southern... View Details