CPG - Publications - Faculty & Research

Profile

Laura Sandoval

plans on working in the CPG industry after graduation, with a long-term ambition to start her own business. “I almost didn’t apply here because I didn’t think I’d get accepted – why waste time on a long shot? But I’m glad I accepted the... View Details

Profile

Rachel Honeth

car." In the summer, Rachel will dig more deeply into American consumer tastes through her internship with Wrigley in Chicago. Long-term, Rachel wants to "apply digital technologies to traditional consumer companies. CPG can be... View Details

14 Mar 2018
Blog Post

The 2+2 Program: Finding the Freedom to Take Risks

CPG leader and retail start-up that taught me incredibly valuable business skills on a global scale. Great Fit for Big-DreamersToday at HBS, not only do I have the opportunity to learn through an incredible teaching method and... View Details

Profile

Sebastien D'Incau

hoping to conquer the West in the next years. But Google was the search provider truly engaged in Western business practices." After completing his RC year, Sebastien will spend his summer with Boston Consulting Group in Toronto, focusing his consulting on... View Details

18 Jul 2018
Blog Post

Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East

BulkWhiz retains distribution and delivery. "The lifetime value of a CPG customeris a lifetime!" explains Amira. "If you own the relationship and nurture recurring orders, the relationship is yours to lose. Handing over the last mile to... View Details

28 Feb 2017
First Look

First Look at New Research, February 28

company’s nascent sales function as Augmedix grows. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/817048-PDF-ENG Harvard Business School Case 417-053 Susan Cassidy at Bertram Gilman International In 2016, Susan Cassidy, VP of sales and marketing for the... View Details

Keywords: Sean Silverthorne

07 Jan 2025
Blog Post

Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

Twist stepped down as CEO and into the Board Chair role at Ever/Body. She is now an advisor for other consumer health and wellness founders on strategic growth, fundraising, and organizational design. She also actively serves as interim operator, applying the... View Details

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

savings of 40% versus national brands through the elimination of the BrandTax, the hidden costs the company claimed consumers paid for a national brand. As the venture-funded startup entered the fiercely competitive CPG industry, it was... View Details

Keywords: Dina Gerdeman

Publications