Buzz Marketing - Publications - Faculty & Research

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

different," Conforti confesses. "The plan all along was to turn Finale into a national dessert chain. We ran into the buzz saw of the recession just as we opened a fourth restaurant in a high-end mall. That's now a couple of years in the... View Details

Keywords: by Julia Hanna; Education

01 Jun 2011
News

The Best-Laid Plans

chain. We ran into the buzz saw of the recession just as we opened a fourth restaurant in a high-end mall. That’s now a couple of years in the rearview mirror, but you can’t deny that the recession had an impact on our trajectory.” Last... View Details

Keywords: Julia Hanna; contests; Health, Social Assistance; Architectural, Engineering, and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

24 Apr 2020
Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

market but at a position that is the most critical leadership position for an NFL team. Tom Brady, the six-time super bowl champion widely considered the NFL’s Greatest of All Time (GOAT), signed with the Tampa Bay Buccaneers, after the... View Details

Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports

06 Dec 2021
News

What's the Word?

She·sesh·un (noun) Ly·ing flat (verb) Post·cook·ie (adj.) Bi·o·rev·o·loo·shun (noun) Dig·i·tul no·mad (noun) Di·ver·si·ty wa·shing (verb) Meem Stock (noun) When the price of supposedly “dull” stocks like BlackBerry and GameStop hit the roof earlier this year, driven by... View Details

Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information

01 Apr 2001
News

New Ventures New Gains

company, Ventro, which provides services for online exchanges. While the gold rush days of the late 1990s may be over, there is still a tremendous amount of enthusiasm for entrepreneurship among HBS students, faculty, and alumni. “The change in the economic climate may... View Details

Keywords: Julia Hanna and Susan Young; Martin Dubilier (MBA 1952); Business Schools & Computer & Management Training; Educational Services

01 Dec 2016
News

Alumni Books of 2016

Non-fiction The Most Important Things I Know: 55 Handwritten Ideas from People Who Changed the World by Lorne Adrain (MBA 1983) Lorne Adrain A best-of collection drawn from Adrain’s previous books, this edition contains notes from Buzz... View Details

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Past Issues - Alumni

Dlodlo’s community-first approach to developing a historically vibrant section of Baltimore can offer a blueprint for reviving neighborhoods across the globe Ready for Departure Preparing for a post-pandemic comeback at the airport Open View Details

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