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- All HBS Web
(689)
- News (120)
- Research (487)
- Events (7)
- Multimedia (2)
- Faculty Publications (244)
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- 01 Dec 2010
- News
The Father of Modern Advertising
copywriters at Lord Thomas invented the “salesmanship in print” business model that sustained the industry for decades to come. In short, the firm convinced clients that print ads should follow a salesman’s approach, offering the potential View Details
- 01 Dec 2009
- News
Downhill Re-Boot
remains to be seen is whether buyers will pony up the suggested retail price of $1,295 per pair. Hanson, a pioneer of the rear-entry boot, acknowledges that “in this very, very difficult economy,” there is “some skepticism around making... View Details
- 01 Apr 2001
- News
William Fung: E-Commerce and Efficiency
managers are able to e-mail a digital picture of any questionable item to Hong Kong for an instant assessment. But it is Li & Fung’s StudioDirect service that has investors buzzing. For a long time, the company has built a solid reputation among big multinational View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
I understand the dilemma. The answer depends on where revenue comes from, how your buyers and sellers are structured (regional, national, or stand-alone), and how strong the network effects are. In this case, staffing doesn’t have as much... View Details
Keywords: April White
- 30 Sep 2024
- News
The Making of a Streaming Sensation
curious about how close that's going to be to what I watched in the end. JN: When you take a project to market, there's always a type of negotiation between what you want the project to be and what the buyer is able to buy. And when I say... View Details
- 01 Mar 2005
- News
Gaining Currency
Kim Reynolds (MBA ’79), the weakness of the dollar is a good thing: It makes Markel’s products — insulated wire and tubing for cars — attractive to buyers from Europe where locally manufactured goods have grown pricey due to the euro’s... View Details
- 25 Apr 2014
- News
To create breakthrough strategies, harness creativity to the scientific method
strategies. Procter & Gamble employed this model when it wanted to become a major player in the global beauty-care sector. It transformed the down-market Oil of Olay into a world-class brand and proved that this product could attract both upscale and mass-market View Details
- 01 Sep 2024
- News
3-Minute Briefing: Kruti Patel Goyal (MBA 2004)
have on the world. If I look at my career at Etsy, the critical thing was deeply understanding our customers; at Depop, it’s buyers and sellers. If you understand the role your product plays in their life, what they need, what their... View Details
Keywords: Sarah Wyman
- 01 Apr 2001
- News
Books: Brand New
competition from other players in their respective industries. Many factors contributed to their success but much hinged on their ability, as Koehn writes, to create “products and connections to buyers that offered not only quality,... View Details
- 31 Mar 2011
- News
Building an Online Swap Shop
reported (December 18, 2010), prompting thredUP to launch the new exchange. thredUP’s 50,000 registered users swap more than 1,000 boxes of clothes a week. Buyers pay $5 plus shipping per box. Since it’s a swap service, users must send as... View Details
- 01 Dec 2018
- News
Ask the Expert: Gimme Shelter
properties that are deeded to stay affordable? Aren’t those buyers in effect renters (albeit with a tax deduction) if there’s little to no upside to long-term ownership? —Lynn Miller (MBA 1989) OAKES: We certainly don’t want to create... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2012
- News
IPA Meets IPO
As required, Koch told the SEC how many buyers he expected: 30,000. So when 100,000 people mailed in checks, Koch had to select 30,000 folks by lottery and return the others’ money. It was more than the financial equivalent of offering a... View Details
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
Cespedes says the students in the course learn to deal with the reality that “selling is always more about the buyer than it is about the seller.” Recalling his own experience as a young entrepreneur, Roberge elaborates: “Like a lot of... View Details
- 21 Nov 2013
- News
Case Study: BlackBerry and Thorsten Heins
Samsung's devices, but my bet is Google gains the most from Android's success. So finding a way to divest its hardware business may have been wise. But I'm not sure any one move would have been enough. Perhaps the best he could have done is to find a View Details
- 01 Mar 2023
- News
What’s in a Name
name that recognizes the city’s rich cultural history. Jim Birch was reaching out to buyers across the country—with no thought at all of changing the brand—when he started encountering questions. People in different parts of the country... View Details
- 01 Jun 2016
- News
Taking Care of Business
recommended against producing sleepwear, now a highly popular line. Knock out! has been an acquisition target, but buyers always planned to offshore manufacturing—a nonstarter for the North Carolinian and mother of three whose father,... View Details
Keywords: Julia Hanna
- 28 Mar 2016
- News
Drawing Connections Between Business and Art
selling them at a charity auction, where the artists and buyers can meet. The money raised goes to scholarship funds for people studying the arts. “It helps support the artists, while at the same time expanding the art appreciation of... View Details
Keywords: Constantine von Hoffman
- 01 Jun 2000
- News
HBS Business Plan Contestants Pin Their Hopes on the Internet
on hand at this year's event to offer some words of wisdom to those following in their footsteps. Jon Burgstone and Asif Satchu (both MBA '99) have raised $48 million in venture capital to fund their online marketplace for industrial View Details
- 25 Aug 2022
- News
Case Study: Sound Check
interaction might look like, imagine that a golf club manufacturer sells a nine iron online, then invites the buyer to upload a video of their swing for critique by a pro. Or a music store sells an instrument, then offers the View Details
- 01 Apr 1998
- News
Deals For Sale
components what the New York Stock Exchange does with stocks." Winning bidders forward payment to FairMarket. The firm then ships the merchandise to the buyer and sends payment to the seller, retaining a 9 percent commission. Randall is... View Details
Keywords: Judith A. Ross