Business Marketing - Publications - Faculty & Research

Moeller and Forest competed last summer on the ABC reality show American Inventor; although they weren’t among the finalists, their product is the first from the show to be officially brought to market by a major corporation. (Gladiator... View Details

Keywords: Manufacturing

21 Jun 2010
News

Strategy and Execution for Emerging Markets

03 Apr 2019
News

Do Your Experiential Marketing Moves Produce Enough ROI?

25 Aug 2014
News

No accord in Market Basket discussions

30 Apr 2013
News

The business case for monarchies

06 Mar 2012
News

Why finance heads shouldn't be judged by the market

19 May 2011
News

Brand Oprah Has Some Marketing Lessons

01 Jun 2009
News

The Maestro and the Market

learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality

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Infant Formula Crisis Teaches Lesson about Market Concentration

How the Rich Play the Market

Tech Companies Take Notice Of The Importance Of Marketing

Big Week Ahead For the Markets

Trump & Business

Market Basket management paying for missteps in standoff

HBS's Howard Stevenson: How Start-ups Gain Market Share

Market Research Council Announces 2022 Hall of Fame Inductees

Emerging markets new global playgrounds for growing MNCs

What We've Learned from 101 Entrepreneurs in Emerging Markets

Managing the Family Business: Market Basket’s Lessons About Buyouts

Flotation market sails on choppy waters

Grad’s “Claw” Goes to Market