Bricks And Mortar - Publications - Faculty & Research

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Cannibalizing Direct Sales? Working Paper: Adding Bricks to Clicks—The Effects of Store Openings on Sales through Direct ChannelsConsider a retailer who operates both brick-and-mortar stores and direct... View Details

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

do is repackage the bricks into the boxes of the one that's selling really well," Mikes says. "It's really easy for them to be nimble and meet demand." The risks of product acceptance. LEGO's... View Details

Keywords: by Kim Girard; Entertainment & Recreation

01 Nov 1999
Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

enough to get better; you have to "get different" — for example, in the way that GE went from manufacturing to services or Charles Schwab went from bricks and mortar... View Details

Keywords: by Staff

05 Jul 2016
First Look

July 5, 2016

July–August 2016 Harvard Business Review Beyond the Holacracy Hype: The Overwrought Claims—and Actual Promise—of the Next Generation of Self-Managed Teams By: Bernstein, Ethan, John Bunch, Niko Canner, and Michael Lee Abstract—Holacracy... View Details

Keywords: Sean Silverthorne

15 Nov 2006
Research & Ideas

Lessons Not Learned About Innovation

brick wall was erected to separate the two sides of the building. Time was wasted battling each other and even stealing each others' customers. So the message is you can't afford to build two cultures.... View Details

Keywords: by Sean Silverthorne

01 Mar 2018
What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

are driving the shift from bricks (“atoms”) to clicks (“bits”), the economics of “free, perfect, and instant,” and the development of platforms (think “digital environments”... View Details

Keywords: by James Heskett

20 Aug 2014
Research & Ideas

Dragging Patent Trolls Into the Light

The Texas town of Marshall has a population of 25,000 people, 2,000 of whom are students attending one of the four colleges that have earned Marshall the nickname "Athens of Texas." Marshall is also home to a historic pottery industry View Details

Keywords: by Michael Blanding; Legal Services

03 Mar 2009
First Look

First Look: March 3, 2009

Working PapersAdding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing (revised) Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, View Details

Keywords: Martha Lagace

26 Feb 2008
First Look

First Look: February 26, 2008

Prevention-focused and older individuals—who engage in processing that shifts reference points to less extreme instances—show a decreased sensitivity to variance. We discuss the marketing implications of preferences for variance. Adding... View Details