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Show Results For
- All HBS Web
(3,815)
- People (15)
- News (854)
- Research (2,110)
- Events (8)
- Multimedia (68)
- Faculty Publications (1,495)
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- 24 Sep 2018
- News
Why Bad “Plot Twists” Ruin Brand Stories
- 20 Sep 2013
- News
A Brand of Her Own: Estee Lauder: An Interview with Nancy Koehn
- 19 Feb 2010
- News
Can the Tiger Woods brand be repaired?
- 24 May 2018
- News
‘Uncle Drew’: Branding Vehicle or Feature Film? Yes
- 18 May 2015
- News
Advertisers Get Serious About Playing With Their Brands
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
something precious in the meaning of that brand that they’re willing to fight for. Imagine if I changed my brand logo and no one noticed. That might mean that no one cared... View Details
Keywords: April White
- 16 Jan 2009
- News
Obama inauguration rivals Super Bowl for some brands
- 07 Mar 2014
- News
A Brand Of Her Own: Estee Lauder
- 23 Jan 2020
- News
It has never been easier to launch a new brand
- 15 Dec 2010
- News
How to Build a Brand Like Corona
- 13 May 2022
- News
Approach Your Personal Brand Like a Project Manager
- 26 Feb 2012
- News
Can brand Mallya make Kingfisher Airlines fly?
- 16 Jul 2016
- News
As our gender spectrum blurs, brands fight to keep the lines drawn
- 12 Dec 2017
- News
The Nobel Prize and the Making of a Heritage Brand
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, View Details
- 29 Mar 2012
- News
Trayvon Martin & Skittles: When brands lose control of their image
- 10 Apr 2024
- News
Should Your Brand Hire a Virtual Influencer?
- 04 Oct 2009
- News
It's Brand New, but Make It Sound Familiar
- 08 Aug 2019
- News