Brands and Branding - Publications - Faculty & Research

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02 Sep 2014
News

New Fashion Brand Honors Grandmother's Stylish Legacy

Keywords: Clothing and Clothing Accessories Stores; Clothing and Clothing Accessories Stores

19 Feb 2010
News

Can the Tiger Woods brand be repaired?

11 Mar 2019
News

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

01 Dec 2014
News

Faculty Q&A: The New Brand Manager: You

something precious in the meaning of that brand that they’re willing to fight for. Imagine if I changed my brand logo and no one noticed. That might mean that no one cared... View Details

Keywords: April White

23 Jan 2020
News

It has never been easier to launch a new brand

19 Mar 2014
News

A Brand Manager’s Guide to Losing Control

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

24 May 2018
News

‘Uncle Drew’: Branding Vehicle or Feature Film? Yes

18 May 2015
News

Advertisers Get Serious About Playing With Their Brands

07 Mar 2019
News

Smart Marketing Brings Rapid Growth to Latino Brands

accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, View Details