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Ann S. Moore (MBA 1978), the first female chair and CEO of Time Inc., oversaw nearly 150 magazines and their brand extensions. During her tenure, she launched more magazines than Time founder Henry R. Luce and, as publisher of People,... View Details

10 Jun 2021
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How To Leverage Your Employees’ Personal Brands To Grow Your Business Equity

26 Sep 2024
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A Brand Of Her Own: Estee Lauder

How to Build a Brand Like Corona

Brands count cost of celebrity ties after Johnny Depp and Maria Sharapova

'Call Me Caitlyn' And The Jenner Brand

Should Your Brand Hire a Virtual Influencer?

Can brand Mallya make Kingfisher Airlines fly?

Advertisers Get Serious About Playing With Their Brands

Obama inauguration rivals Super Bowl for some brands

‘Uncle Drew’: Branding Vehicle or Feature Film? Yes

Approach Your Personal Brand Like a Project Manager

Trayvon Martin & Skittles: When brands lose control of their image

Legacy Brands And Millenials: The Art Of Courtship

It's Brand New, but Make It Sound Familiar

Brands and the Dark Side of Social Media

Shohoz Celebrates 5th Anniversary With New Brand Positioning

As our gender spectrum blurs, brands fight to keep the lines drawn

Fawn Weaver’s Use of Storytelling to Build Her Brand in the Spirits Industry

Expanding the brand of the country’s largest magazine publisher

How To Leverage Your Employees’ Personal Brands To Grow Your Business Equity

Charting 'Cheapflation': How Budget Brands Got So Pricey

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