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Show Results For
- All HBS Web
(3,757)
- People (15)
- News (855)
- Research (2,079)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,470)
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- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
accomplish that was to create their own distribution network. Therefore, we are able to control how the brand should look like, how the brand should be able to be established in the marketplace, and how that... View Details
- 18 May 2015
- News
Advertisers Get Serious About Playing With Their Brands
- 16 Jan 2009
- News
Obama inauguration rivals Super Bowl for some brands
- 24 May 2018
- News
‘Uncle Drew’: Branding Vehicle or Feature Film? Yes
- 23 Jan 2020
- News
It has never been easier to launch a new brand
- 29 Mar 2012
- News
Trayvon Martin & Skittles: When brands lose control of their image
- 25 Oct 2015
- News
Legacy Brands And Millenials: The Art Of Courtship
- 04 Oct 2009
- News
It's Brand New, but Make It Sound Familiar
- 18 May 2010
- News
Brands and the Dark Side of Social Media
- 08 Aug 2019
- News
Shohoz Celebrates 5th Anniversary With New Brand Positioning
- 02 Jun 2015
- News
'Call Me Caitlyn' And The Jenner Brand
- 10 Apr 2024
- News
Should Your Brand Hire a Virtual Influencer?
- 26 Feb 2012
- News
Can brand Mallya make Kingfisher Airlines fly?
- 13 May 2022
- News
Approach Your Personal Brand Like a Project Manager
- 16 Jul 2016
- News
As our gender spectrum blurs, brands fight to keep the lines drawn
- 24 Apr 2014
- News
Expanding the brand of the country’s largest magazine publisher
Ann S. Moore (MBA 1978), the first female chair and CEO of Time Inc., oversaw nearly 150 magazines and their brand extensions. During her tenure, she launched more magazines than Time founder Henry R. Luce and, as publisher of People,... View Details
- 26 Sep 2024
- News
Charting 'Cheapflation': How Budget Brands Got So Pricey
- 29 May 2024
- News
Harvard Professor Scott Kominers on NFTs and Brands
- 01 Mar 2021
- News