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Show Results For
- All HBS Web
(1,093)
- People (2)
- News (221)
- Research (651)
- Multimedia (1)
- Faculty Publications (251)
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- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
about my kids succeeding me. But the second piece is, oh my God, this business is different than it was even five years ago. “Public relations” is not a complete description of our work anymore. Everything is being driven by brand... View Details
- 01 Sep 2010
- News
Dare to be Different
to do something extraordinary and every other brand in the market simply emulates it, those other brands lose, the marketplace loses, consumers lose, and you end up destroying View Details
- 01 Oct 2001
- News
HBS Press Books in Brief
are first to sense and capture new knowledge all over the world; they mobilize this globally dispersed knowledge to become more innovative than their competitors; and they turn this innovation into value by effectively managing operations... View Details
- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and... View Details
- 01 Jun 2015
- News
Ask the Expert: The Kids Are All Right
They’ve had their opinions so valued at home that they can’t help but expect the rest of the world to receive them the same way. When they show up at work, we inherit that. They believe they’ve got something to give the world and are... View Details
- 01 Dec 2014
- News
Making Big Data Fashionable
from anything so unquantifiable as emotion, Moon values that intuition and wants to “help validate” it. More Retail Revolutions Speeding Up Accessories BaubleBar cofounders Amy Jain and Daniella Yacobovsky (both MBA 2010) apply the... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
Products in the 21st Century by Gábor Rekettye (ETP, 1992) Transnational Press London The cyber age—Industry 4.0—represents radical changes in many industrial sectors, in value creation and customers’ value... View Details
- 25 Aug 2022
- News
Vision: To Go-Go
conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps. A single... View Details
- 01 Dec 2017
- News
Yoga Inc.
chain YogaWorks went public in August, valued at about $40 million; and Wanderlust’s yoga-focused festivals have attracted major crowds and major sponsors. But the bigger the business of yoga gets, the further away it moves from its... View Details
Keywords: Deborah Halber
- 26 Apr 2011
- News
BioMine Strikes Gold
Contest. BioMine uses existing scaled-up mining industry technologies to capture value from the 40 million tons of "e-waste" that is landfilled or incinerated annually around the world. (Watch Bradoo explain the concept behind BioMine.)... View Details
- 01 Apr 2002
- News
HBS Press Books in Brief
they can compete successfully in both the old and the new economies. Authors Philip Kotler, Dipak C. Jain, and Suvit Maesincee show how to build a complete marketing platform around the exploration, creation, and delivery of superior View Details
- 29 Nov 2017
- News
Inbox: From Das’s Desk
An old adage about volunteers cites the value they bring to organizations as including “wealth, work, and wisdom.” These “three Ws” define the dedicated alumni body here at HBS. Although being a donor is certainly critical to sustaining... View Details
Keywords: Das Narayandas
- 01 Jun 2023
- News
Spray Canon
value that is then built upon to create a market value—which is a separate type of validation,” says Riley, who credits Deitch’s time as director of the Museum of Contemporary Art, Los Angeles and his Art in the Streets exhibition with... View Details
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 01 Jun 2023
- News
Action Plan: Net Proceeds
than 1,500 jobs and became a movement the locals nicknamed ramase lajan (“picking up money” in Haitian Creole), as they came to see plastic as a resource instead of garbage. Not surprisingly, Goodwin learned that demand from brands and... View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
$205,000). By Invitation Only, a book detailing their entrepreneurial journey, will be published in April. AW: Marvin, you spend a lot of time traveling abroad. Are there any innovative retail concepts that you see outside the United States that might work here? MT:... View Details
- 01 Mar 2004
- News
Toy Story
care about the brand and are good ambassadors. They can explain the product and convey the value of it.” (See sidebar, page 36.) Without these ambassadors, he observes, it is harder for people to see the... View Details
- 01 Mar 2015
- News
Fıelds of Gold
the land dedicated to the crop a decade ago. That could be a boon for food lovers globally, but for Luo, the true value of Afghan saffron is its potential to support agricultural development. The question for Earth2Globe: how can it View Details
- 01 Sep 2003
- News
Jeanne Jackson
most global businesses succeed because their core brand proposition has value across borders: Wal-Mart’s selection and low prices; McDonald’s convenience, cleanliness, and service; Nike’s commitment to... View Details